本研究為一探索性的研究，旨在探討遊戲產業中設計師的創造力人格特質與其在個人創新行為表現的關聯性，以及在面臨不同工作壓力之下，個人創新行為影響程度與層面的差異性。本研究採用深度訪談法，訪談共12位年資至少三年以上、不同專業領域的資深遊戲設計師，包含製作人、遊戲企劃、遊戲美術、遊戲程式，試圖探索共通性與差異性。研究結果歸納出四個創新行為構面、八個工作壓力構面，遊戲製作人與遊戲美術設計師比遊戲程式師更富有創意特質；研究也顯示創造性人格特質與創新行為之間具顯著關係。其中，具創造力個性的製作人和美術表現高度的創新，行為反映在工作設計，工作模式和流程，價值創造，典範轉移的構面上；遊戲程式表現低度的創新行為，僅反映在工作模式和流程的構面上。此外，研究也發現不同的工作壓力造成創新行為的差異性，適度的技術、時間和溝通壓力對於創新行為是有利的；過度的壓力則造成不利的後果，創新行為反映在工作設計、工作模式和流程的構面上；而身心理、經濟，角色壓力則減弱創新行為，反映在工作設計、工作模式與流程、價值創造的構面上。

This initial phase involves an exploratory study into the innovative behavior of 12 game designers from seven game developing company. There are eight findings concluded and presented as managerial advices based on the study, including six dimensions of work stress and four dimensions of innovative behavior being found out. Producers and game artists are potentially creative than game programmers. The study also proves the significant relationship between creativity personality and innovative behavior. Game producers and game artists with creative personality tend to be innovative, where innovation is reflected in work and design, work pattern and process, value creation, paradigm shift while game programmers being less innovative, reflected only in the scope of work pattern and process.
Besides, the individuals vary widely in how they respond to stresses. Under moderately technological, time, and communicational stresses, game designers tend to increase innovative behavior in the scope of work and design, work pattern and process, value creation while under physical and psychological, economical, role stress, the designers have decrease in the scope of work and design, work pattern and process, and value creation.

摘要
ABSTRACT
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
CHAPTER ONE INTRODUCTION--------------------------------------------01
1.1 Research Background-----------------------------------------------------01
1.2 Motivation---------------------------------------------------------------------02
1.3 Research Objectives-------------------------------------------------------03
CHAPTER TWO LITERATURE REVIEW-----------------------------------04
2.1 Digital Content Industry-----------------------------------------------------04
2.11 The Definition of Digital Content Industry-----------------------------04
2.12 Digital Games Industry----------------------------------------------------04
2.13 Human Capital in the Game Industry----------------------------------05
2.2 Creativity and Personality Traits------------------------------------------08
2.3 Connecting Creativity to Innovation--------------------------------------10
2.4 Innovation as the Outcome of Creativity--------------------------------10
2.5 Types of Work Stress that Influence Innovation-----------------------11
2.6 Creativity Personality, Work Stress and Innovative Behavior------12
CHAPTER THREE METHODOLOGY----------------------------------------15
3.1 Research Structure-----------------------------------------------------------15
3.2 Research Method-------------------------------------------------------------15
3.3 Sample---------------------------------------------------------------------------16
3.4 Interview Outlines-------------------------------------------------------------18
3.5 Research Process-------------------------------------------------------------20
CHAPTER FOUR RESULT AND DISCUSSION------------------------------21
4.1 General Description-----------------------------------------------------------21
4.2 Innovation as the Outcome of Creativity---------------------------------27
4.3 Work Stress Affects Innovative Behavior--------------------------------32
4.4 Creativity Personality, Work Stress and Innovative Behavior-------36
CHAPTER FIVE CONCLUSION------------------------------------------------44
5.1 Discussion-----------------------------------------------------------------------44
5.2 Managerial Implications------------------------------------------------------46
5.3 Limitations-----------------------------------------------------------------------48
REFERENCES----------------------------------------------------------------------49

Chinese Part
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English Part
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