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論文名稱 Title |
探討Y世代工作價值:國際經營管理學生為例 Understanding Generation Y Work Values - Exploring International Business Master Students in Austria and Taiwan |
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系所名稱 Department |
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畢業學年期 Year, semester |
語文別 Language |
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學位類別 Degree |
頁數 Number of pages |
100 |
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研究生 Author |
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指導教授 Advisor |
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召集委員 Convenor |
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口試委員 Advisory Committee |
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口試日期 Date of Exam |
2018-01-12 |
繳交日期 Date of Submission |
2018-01-21 |
關鍵字 Keywords |
經驗形成、價值特徵、工作價值觀、文化差異、Y世代 Shaping Experiences, Work Values, Cultural Differences, Value Imprinting, Generation Y |
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統計 Statistics |
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中文摘要 |
此論文旨在研究奧地利及台灣Y世代碩士畢業生的工作價值觀,此研究不僅可以定義企業對碩士畢業生的吸引度,並且可以針對企業品牌策略提供深入的建議和看法。不僅如此,來自兩個不同國家的Y世代畢業生藉由過去經驗所塑造出來的價值觀之異同也會在此研究中更深入的探討及加以比較;為了達到研究目的及取得相關研究資料,此研究將採用質化研究中的半結構式訪談法,訪談四位來自兩個國家的Y世代代表。研究結果顯示,即使台灣及奧地利兩方的原生價值不同,職場訓練、職場彈性度、職場多樣性及變動性、國際化程度或企業永續發展程度皆被雙方視為最普遍的工作價值觀;最主要影響這些價值觀的因素為原生家庭、工作經歷、教育程度、國際經驗和全球化及科技的進步。 全數奧地利及台灣的受訪者在價值觀及養成經驗上都有相當程度的相似度;然而,雙方一些主要的差異仍需企業加以注意。因此,吸引各國Y世代碩士畢業生的關鍵為提供可以讓個人自由選擇價值觀的基本因素、表達信任度並營造吸引Y示代碩士畢業生的國際商業環境。 |
Abstract |
The following thesis aims on elaborating Generation Y graduates' work values in Austria and Taiwan, in order to define organizational attractiveness and further create adequate recommendations for companies' employer branding strategies. Moreover, the underlying shaping experiences that lead to the value system of Generation Y members are discovered and contrasted between the two countries, in order to reveal similarities as well as differences. To acquire the needed information for the study, qualitative semi-structured interviews have been used, questioning four Generation Y representatives of each country. The results showed that, even though revealed work values such as Training on the Job, Flexibility, Change & Variety, Internationality or Sustainability were amongst the most popular job characteristics, the origin of the values occasionally differed between Austria and Taiwan. The main factors that shaped these values were, Family, Previous Work Experience, Education, International Experience as well as Globalization and the rise of Technology. Overall respondents from Austria and Taiwan showed several similarities in their value system as well as in the experiences that shaped them, however, there still exist core differences which should be remembered by organizations. The key to attracting Generation Y in each country is therefore, appealing to the underlying factors that lead individuals to choose certain values, to convey understanding and hence create an attractive environment for the Generation Y international business master student. |
目次 Table of Contents |
Thesis Validation Letter i Abstract Chinese ii Abstract English iii 1. Introduction 1 1.1. Aim & Research Questions 3 2. Literature Review 6 2.1. What is a Generation? 6 2.2. Classification of Generations 8 2.3. Generation Y 10 2.3.1. Definition and Significance 10 2.3.2. Characteristics, Values & Work 12 2.4. Values 15 2.4.1. What is a Value? 15 2.4.2. The Value-Behavior Relation 17 2.4.3. The Process of Value Imprinting 21 2.4.4. The Effect of Shaping Experiences 23 2.4.5. Macro-level Factors 24 2.4.6. Individual-level Factors 25 3. Data & Methodology 36 3.1. Methodology 36 3.2. Interview Sample 37 3.3. Interview Process 38 4. Results 44 4.1. Job Description & Work Values 44 4.2. Role of Work & Shaping Experiences 51 5. Discussion 72 5.1. Discussion & Comparison 72 5.2. Major Findings 78 5.3. Limitations 80 5.4. Further Research 81 6. References 83 7. Appendix 92 7.1. Interview Guide 92 |
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