臉書已經越來越受歡迎了，自從它被首次引入，並為用戶提供了機會來介紹自己的平台。本研究探討背後的個人資料圖片的選擇動機，給出的用戶形象。這項研究是在現場的視覺研究評估Facebook的用戶配置文件圖片的形式進行。資料圖片以及用戶的個性之間的關係進行了研究。亞洲人和非亞洲人參加者之間的比較。大頭貼的選擇，發現是為了給用戶一個想要的形象。透過資料圖片發現，以反映用戶的個性。我們的研究支持協作學習的理論，通過向同行學習，結果顯示，用戶的照片會影響個人資料圖片的觀看者自己的未來選擇。如果喜歡的印象由特定類型的信息圖像的取得，他們很可能從它學習和上傳的相同類型的個人資料圖片與發送同一正面印象的目的。

Facebook has been gaining popularity ever since it was first introduced and offers the user the chance for self-presentation. This study examines the motivations behind the choice of a profile picture and the image of the user that it gives out. The research was conducted in the form of an on-site visual study evaluating the profile pictures of Facebook’s users. Relations between profile pictures and user’s personality were examined. Comparison was done between Asians and Non-Asians Participants. Choice of Profile Picture was found to be motivated by a desire to portray a desired image. Profile picture was found to reflect user’s personality. Our study supports the theory of collaborative learning through learning from peers as results shows that other’s choice of profile pictures affects viewer’s own future choice of profile picture. If they like the impression made by a particular type of profile picture, they are likely to learn from it and upload the same type of profile picture with the aim of sending the same positive impression.

Table of Contents
Thesis Acknowledgement i
Chinese Abstract摘要 iii
Abstract iv
1. Introduction 4
2. Literature review 7
2.1 Social media 7
2.2 Facebook 8
2.3 Profile picture categorization 11
2.4 Theoretical Framework 12
3. Methods 14
3.1 Participants and Recruitment 14
3.2 Procedure 14
3.3 Questions design 17
3.4 Measure 18
4. Results and Discussions 20
5. Conclusion 38
Reference 42
Appendix 50
Questionnaire 50

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