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論文名稱 Title |
共享服務關鍵成功因素之初探 A Preliminary Study of Key Success Factors of Sharing Service |
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系所名稱 Department |
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畢業學年期 Year, semester |
語文別 Language |
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學位類別 Degree |
頁數 Number of pages |
105 |
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研究生 Author |
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指導教授 Advisor |
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召集委員 Convenor |
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口試委員 Advisory Committee |
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口試日期 Date of Exam |
2015-06-18 |
繳交日期 Date of Submission |
2015-06-24 |
關鍵字 Keywords |
商業模式、共享經濟、社會資本、協同消費、體驗行銷 experiential marketing, social capital, collaborative consumption, Sharing economy, business model |
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統計 Statistics |
本論文已被瀏覽 5890 次,被下載 2456 次 The thesis/dissertation has been browsed 5890 times, has been downloaded 2456 times. |
中文摘要 |
共享經濟為近幾年來新興的議題,雖然國外蓬勃發展。但仍然有許多平台雖具備完善的功能與制度,卻面臨倒閉或經營不善之狀況。此外,由於共享經濟是為新興商業模式,而且是由歐美國家發源,目前國內仍無研究文獻完整探討共享經濟之成功因素。故本研究希望透過整理國外相關文獻與資料,並加以分析、歸納,以提供國內研究之參考。 本研究主要以質化研究方式做個案分析,並透過書籍、官方網站、期刊論文……等二手資料分析個案。並透過同類型之比較個案,找出當中最關鍵的因素。個案選擇以新興的協同式生活做為主要研究標的,並以市值、擴張速度等因素,選擇出Airbnb以及Lyft做為主要個案,以及愛日租、Carpo做為比較個案。 研究發現,消費者角色隨著經濟發展逐漸擁有更多主導性,而共享經濟商業模式與傳統買賣亦有差異。同時,研究更發現除了品牌、服務易用性、安全性保障為主要成功因素外,事實上「體驗」才是協同式生活企業在同類型平台中脫穎而出之關鍵。 |
Abstract |
Sharing economy is an emerging issue in recent years. Though sharing economy flourishing in foreign country, there are still a lot of platforms with complete function and system are faced with closure or poor operation. Further, because sharing economy is an emerging issue, and is originated from the United States and Europe, there’s no complete literature to discuss its successful factor currently. Through this study, we hope to collect, organize, analyze, and summarize foreign literature and data in order to provide a reference domestic research. We mainly use qualitative research method in this study. This study analyzes cases through books, official website, journal articles and other secondary data. And we identify the most critical factor by comparing the same type of case. We selected collaborative lifestyle as main research target. And also, we selected Airbnb and Lyft as successful cases in this study due to its market value and expansion, and Airizu and Carpo as our comparative cases. We found that consumer role is changing due to economic development, and business model of sharing economic is different with traditional consumption business model. Meanwhile, we also discover that in addition to brand, ease of use, security guarantees are the key success factors, 'experience' is the most important factor to make collaborative business stand living in the same type of platform. |
目次 Table of Contents |
論文審定書i 誌謝 ii 摘要 iii 目錄 v 圖次 vii 表次 x 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 2 第二章 文獻探討 3 第一節 共享經濟 3 第二節 商業模式 9 第三節 產消合一者(PROSUMER)的興起11 第四節 所有權與使用權13 第五節 社會資本 15 第六節 體驗行銷 20 第二章 研究方法27 第一節 研究流程與架構27 第二節 個案研究法28 第三節 個案選擇 30 第二章 個案分析33 第一節 AIRBNB 33 第二節 比較個案:愛日租53 第三節 LYFT58 第四節 比較個案:CARPO共乘網77 第四章 結論與建議80 第一節 研究結論 80 第二節 研究建議 86 第三節 研究限制 90 |
參考文獻 References |
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