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博碩士論文 etd-0526115-113528 詳細資訊
Title page for etd-0526115-113528
論文名稱
Title
以資源基礎論探討企業成長關鍵成功因素之研究
A Study of Key Success Factors for the Growth of Firms -A Resources-Based View
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
102
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2015-05-11
繳交日期
Date of Submission
2015-06-26
關鍵字
Keywords
競爭優勢、關鍵成功因素、企業經營、資源、成長模式
Operate Business, Resource, Grown Model, Competitive Advantage, Key Success Factors
統計
Statistics
本論文已被瀏覽 5705 次,被下載 671
The thesis/dissertation has been browsed 5705 times, has been downloaded 671 times.
中文摘要
我國企業經營常在創辦之初得以迅速發展,但接續發展因關鍵核心能力未能隨著經營模式調整並延伸擴展,產生內部資源與外部環境沒有適當調整運作,最後造成經營的競爭優勢下滑或失控,甚至經營失敗局面相對的也有許多經營模式與關鍵核心能力搭配恰當進而成就了卓越的企業,如此顯示現實經營中企業受資源關係及策略運用的影響之下,是有許多資源的運作管理被忽視,如組織流程及學習性成長等,使得企業經營的績效難以大幅度推展,故針對此一現象探討,以企業經營管理者為研究對象,研究管理者決策思維時資源的關鍵因素,在於企業成長策略及關鍵因素的運用對公司經營的影響。
本研究從企業競爭準則分析企業經營初期發展一直到具規模經營之中,其經營模式中關鍵因素的優勢、劣勢,與內、外部環境資源變化的機會、威脅之互動關係,研究從創立初期做法延伸至企業長期作為,所以使用企業資源基礎觀點說明產業經營的運作情況,解釋資源對企業成長模式的影響,探討企業成長的關鍵成功因素,並做其關鍵性因素對成長模式的影響,故本研究是採用個案深度訪談的質性研究,研究對象選定5家優質企業之高階主管,對其企業的經營蒐集整理其經營管理之關鍵因素,對經營成長的關聯及在資源環境中經營模式的思考,解釋其成長經營模式的關鍵,分析與經營成長的最適結構及關鍵成功因素。
此研究結論是從產業經營的成長策略模式中,歸納提出企業經營關鍵因素對經營成長影響,並得企業從創立初期到永續的經營模式,其經營基礎運作所需具備的關鍵因素為:企業願景、組織能力、目標資源、創新執行,以形成企業經營能從願景、策略、目標的行動,透過組織核心能力的發揮,企業設定的目標被組織有效率的執行及達成,得到企業經營時需要具備的關鍵特質及能力,經營才能建立共識並跳脫瓶頸,藉由運作的關鍵因素進而創造公司經營整體性的長期獲利及有效成功。
Abstract
Growthes of company in Taiwan often develop rapidly at the early stages. Critical core capabilities often develop along with growth. but are unable to adjust and collaborate with business strategies. This creates a big gap of internal resources with external environments. The results may be undesired and loss of control in business operations, and at worse, failure of business. By contrast, there are many excellent enterprises that can successfully match the growth model to core competencies. Their profit performances have been significant. Although performances have often employed financial indicators as proof of growth, in reality, under the influence of resource and strategy, many resource management activities have been overlooked, such as organization process and growth by learning. These are factors bar the growth of business performance. This study investigates such phenomenon by focusing on small and medium sized enterprises. It sought to study the impact of key success factors within the manager’s decision mindset on growth strategy, and the changes in growth model under the deployment of core capabilities.

This study summarized the interaction between key factors within a strategy and the changes in internal and external environments, within the context of growth from early stages to significant scale. The study attempts to explore the impact of early stage activities on long term performance. Based on resource based theory, the management mindset in the industry was investigated, the impact of the resources on the industry’s growth strategy analyzed, thus identifying the key success factors on growth. This study carried out in-depth interviews with 5 business enterprises. The views and opinions of the top management team members and business owners were collected to identify the impact on key success factors on growth. Within the context of resource theory, the key factors of growth were analyzed. The optimum match between strategy, growth, structure and key success factors was identified.

This study attempted to identify the influence key success factors bear on growth, from the analysis of growth strategy in the enterprise. The study determined the key success factors underlying the operation structure required from early stages to sustained operation model. They were business vision, organization capabilities, target resources and innovation excising. It was through the identification of vision, organization strategy, efficient execution of strategic goal by the organization, and understanding of the key competencies required within the enterprise, that the enterprise could establish consensus and exit the bottleneck, such then the key competency factors could create long term profitability and success.
目次 Table of Contents
論文審定書 i
誌 謝 ii
摘 要 iii
Abstract iv
目 錄 vi
圖 次 viii
表 次 ix
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究流程 6
第四節 研究範圍與限制 7
第二章 文獻探討 8
第一節 企業的經營與銷售 8
第二節 資源基礎理論學說 10
第三節 關鍵性成功因素 15
第四節 競爭優勢 16
第三章 研究設計 19
第一節 研究架構 19
第二節 研究模式 21
第三節 研究方法 22
第四節 資料蒐集方式 25
第四章 企業經營的現況問題及趨勢 28
第一節 企業經營的現況 28
第二節 企業經營面臨的問題 30
第三節 企業經營的趨勢 32
第五章 個案公司之分析 34
第一節 個案公司介紹及經營管理 34
第二節 個案企業經營管理介紹 44
第三節 標竿公司與個案企業經營模式比較分析 68
第四節 研究個案結果分析 72
第六章 結論與建議 79
第一節 研究結論 79
第二節 研究建議 84
第三節 管理意涵 85
參考文獻 87
一、中文 87
二、英文 87
三、網路 88
附錄、質性訪談大綱 89
參考文獻 References
一、中文
方至民,2000,企業競爭優勢,台北:前程文化事業公司。
方至民、鍾憲瑞,2006,策略管理:建立企業永續競爭力,台北:前程文化事業公司。
方至民,2014,策略管理概論,台北:前程文化事業公司。
湯明哲,2014,策略精論,台北:旗標出版公司。
蔡敦浩,2014,桂盟個案研究。
顧淑馨譯,2004,競爭大未來(Competing For The Future,2004,Gary Hamel& C.K. Prahalad),台北:智庫出版公司。

二、英文
Barney, J. B., 1991.” Firm Resourcse and Sustained Competitive Advantage”, Journal of Management, 17, No.1, pp.99-120
Commons, John R., 1934. Institutional Economics:Its Place in Political Economy. New York:Macmillan.
Grant, R.M., 1991. ” The Resource-Based Theory of Competitive Advantage:Implications for Strategy Formulation”, California Management Review, spring, pp.114-135
Longenecker, J., & Moore, C., & Petty, J., 2000. Small Business Management. Thomson Publishing Inc.
Porter, M.E., 1980. The Competitive Strategy. NewYork:The Free Press.
Porter, M.E., 1985. The Competitive Advantage. New York:The Free Press.
Porter, M.E., 1990. The Competitive Advantage of Nations. New York:The Free Press.
Wernerfelt, B., 1984. ” A Resource-Based View of the Firm”, Strategic Management Journal, 5. pp.171-180
Yin, R.K., 1994. Case Study Research: Design and Methods. CA : Sage.

三、網路
經濟部中小企業處http://www.moeasmea.gov.tw/mp.asp?mp=1
經濟部中小企業處2014中小企業白皮書
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