Responsive image
博碩士論文 etd-0530113-115449 詳細資訊
Title page for etd-0530113-115449
論文名稱
Title
創新策略對經營績效之影響─研究網路創業商店
The Impact of Innovation Strategy on Business Performance - A Study of Internet Entrepreneurial Stores
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
45
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2013-06-13
繳交日期
Date of Submission
2013-07-02
關鍵字
Keywords
雙元策略、探索、網路創業商店、運用
exploration, internet entrepreneurial store, exploitation, ambidextrous strategy
統計
Statistics
本論文已被瀏覽 5832 次,被下載 2719
The thesis/dissertation has been browsed 5832 times, has been downloaded 2719 times.
中文摘要
雖然過去諸多文獻在探討組織利用創新策略對於經營績效的影響,但少有研究應用創新策略到網路創業商店的領域。本研究以探索式創新、運用式創新,以及兩者同時使用下所形成的雙元式創新為研究主題,探討三者對台灣網路創業商店經營績效的影響。本研究以PC home商店街的店家為研究樣本,實證結果發現:(1) 網路創業商店採取探索式創新策略對經營績效為顯著的正向影響。(2) 網路創業商店採取運用式創新策略對經營績效之影響不顯著。(3) 而網路創業商店採取雙元式創新策略對經營績效為顯著的負向影響。
Abstract
While a number of literatures have indicated the positive effect of innovation strategy on business performance, there were few researches examined this effect on internet entrepreneurial stores. This paper examined how exploration, exploitation and ambidextrous innovation strategy influence business performance in Taiwanese internet entrepreneurial stores. Based on a sample of PC home Online, we find evidence that (1) Internet entrepreneurial stores adopt explorative innovation strategy which has a significantly positive effect on business performance. (2) Internet entrepreneurial stores adopt exploitative innovation strategy which has no significant effect on business performance. (3) However, Internet entrepreneurial stores adopt ambidextrous innovation strategy which has a significantly negative effect on business performance.
目次 Table of Contents
論文審定書 i
誌謝 ii
摘要 iii
Abstract iv
目錄 v
表目錄 vi
圖目錄 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 3
第三節 研究流程 3
第四節 論文結構 4
第二章 文獻探討與假說發展 5
第一節 網路創業 5
第二節 創新策略 7
第三節 創新策略與經營績效 10
第三章 研究方法 13
第一節 研究架構 13
第二節 研究對象與抽樣方式 13
第三節 問卷設計與研究變項之操作性定義 14
第四節 資料分析與統計方法 17
第四章 研究結果與分析 18
第一節 樣本基本資料分析 18
第二節 因素分析 21
第三節 相關分析 23
第四節 創新策略與經營績效之關係 24
第五章 討論 25
第一節 研究結論 25
第二節 理論貢獻 27
第三節 管理意涵 27
第四節 研究限制與未來研究方向 29
參考文獻 31
附錄─問卷 35
參考文獻 References
張宏榮、侯嘉政(2009)。策略創業研究之觀念性架構。創業管理研究,4(3),29-54。
經濟部商業司(2012)。101年度新網路時代電子商務發展計畫─我國B2C電子商店調查結
案報告。經濟部委託財團法人資訊工業策進會執行。臺北市:經濟部。
劉常勇、謝如梅(2006)。創業管理研究之回顧與展望:理論與模式探討。創業管理研
究,1(1),1-43。
謝育容(譯)(2006)。創新者的思考:看見生意與創意的源頭(原作者:大前研一)。
臺北市:商周。
鍾汯佑(2012)。網路商店創業之關鍵成功因素分析(未出版之碩士論文)。國立嘉義大
學企業管理學系,嘉義市。
2013Q1台灣三大電子商務開店平台大調查(2013/4/30)。EZprice比價網。2013年5月2日
取自http://news.ezprice.com.tw/1014/#.UcO3_Plmim4
Atuahene-Gima, K. (2003). The effects of centrifugal and centripetal forces on product
development speed and quality: how does problem solving matter? Academy of
Management Journal, 46(3), 359-373.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of
Management, 17(1), 99-120.
Beckman, C. M. (2006). The Influence of Funding Team Company Affiliations on Firm
Behavior. Academy of Management Journal, 49(4), 741-758.
doi:10.5465/AMJ.2006.22083030
Benner, M. J., & Tushman, M. L. (2003). Exploitation, exploration, and process
management: The productivity dilemma revisited. The Academy of Management
Review, 28, 238-256.
Betz, F., (1987). Managing technology: Competing through new ventures, innovation,
and corporate research. Englewood Cliffs, New Jersey: Prentice-Hall.
Bierly, P. E., & Daly P. S. (2007). Alternative knowledge strategies, competitive
environment, and organizational performance in small manufacturing firms.
Entrepreneurship Theory and Practice, 31(4), 493-516.
Bolton, M. K. (1993). Organizational innovation and substandard performance: when is
necessity the mother of innovation? Organization Science, 4(1), 57-75.
Damanpour, F. (1991). Organizational innovation: A meta-analysis of effects of
determinants and moderators. Academy of Management Journal, 34(3), 555-590.
Duncan, R. B. (1976). The ambidextrous organization: Designing dual structures for
innovation. The Management of Organization, 1, 167-188.
Elenkov, D. S., Judge, W., & Wright, P. (2005). Strategic leadership and executive
innovation influence: an international multi‐cluster comparative study. Strategic
Management Journal, 26(7), 665-682.
Francis, J., & Smith, A. (1995). Agency costs and innovation some empirical evidence.
Journal of Accounting and Economics, 19(2), 383-409.
Ghemawat, P., & Ricart Costa, J. E. (1993). The organizational tension between static
and dynamic efficiency. Strategic Management Journal, 14(8), 59-73.
Gibson, C. B., & Birkinshaw, J. (2004). The antecedents, consequences, and mediating
role of organizational ambidexterity. Academy of Management Journal, 47(2), 209-226.
Gupta, A. K., Smith, K. G., & Shalley, C. E. (2006). The interplay between exploration
and exploitation. Academy of Management Journal, 49 (4), 693-706.
Han, J. K., Kim, N., & Kim, H. B. (2001). Entry barriers: a dull-, one-, or two-edged sword
for incumbents? Unraveling the paradox from a contingency perspective. Journal of
Marketing, 65(1), 1-14.
He, Z. L., & Wong, P. K. (2004). Exploration vs. exploitation: An empirical test of the
ambidexterity hypothesis. Organization Science, 15(4), 481-494.
Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition.
The Journal of Marketing, 59(2), 1-15.
Jansen J. J., Tempelaar, M. P., Van Dan Bosch, F. A. & Volberda, H.W. (2009).
Structural differentiation and ambidexterity: The mediating role of integration
mechanisms. Organization Science, 20(4), 797-811.
Jansen J. J., Van Dan Bosch, F. A., & Volberda, H. W. (2006). Exploratory innovation,
exploitative innovation, and performance: Effects of organizational antecedents and
environmental moderators. Management Science, 52(11), 1661-1674.
Janszen, F. (2000). The Age of Innovation. Britain: Prentice Hall.
Jung, D. D., Wu, A., & Chow, C. W. (2008). Towards understanding the direct and
indirect effects of CEOs' transformational leadership on firm innovation. The Leadership
Quarterly, 19(5), 582-594.
Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika, 39(1), 31-36.
Katila, R., & Ahuja, G. (2002). Something old, something new: A longitudinal study of
search behavior and new product introduction. Academy of Management Journal,
45(6), 1183-1194.
Kotler, P. (2003). Marketing Management. New Jersey: Prentice Hall.
Kutner, M. H., Nachtsheim, C., & Neter, J. (2004). Applied linear regression models, 4th
Ed. McGraw-Hill Irwin, inc. Boston.
Levinthal, D. A., & March, J. G. (1993). The myopia of learning. Strategic Management
Journal, 14(2), 95-112.
Lin, H. E., & McDonough, E. F. (2010). Investigating the role of leadership and
organizational culture in fostering innovation ambidexterity. IEEE Transactions on
Engineering Management, 58(3), 497-509.
Lin, H. E., McDonough, E. F., Lin, S. J., & Lin, C. Y. Y. (2013). Managing the
exploitation/exploration paradox: The role of a learning capability and innovation
ambidexterity. Journal of Product Innovation Management, 30(2), 262-278. doi:
10.1111/j.1540-5885.2012.00998.x
Lin, Z. J., Yang, H., & Demirkan, I. (2007). The performance consequences of
ambidexterity in strategic alliance formations: Empirical investigation and
computational theorizing. Management Science, 53(10), 1645-1658.
Low, M. B., & MacMillan, I. C. (1988). Entrepreneurship: Past research and future
challenges. Journal of Management, 14(2), 139-161.
Lubatkin, M. H., Simsek, Z., Ling, Y., & Veiga, J. F. (2006). Ambidexterity and
performance in small- to medium-sized firms: The pivotal role of top management team
behavioral integration. Journal of Management, 32(5), 646-672.
March, J. G. (1991). Exploration and exploitation in organizational learning. Organization
Science, 2(1), 71-87.
March, J. G. (1996). Continuity and change in theories of organizational action.
Administrative Science Quarterly, 41(2), 278-287.
March, J. G. (2006). Rationality, foolishness, and adaptive intelligence. Strategic
Management Journal, 27(3), 201-214. doi:10.1002/smj.515
McDonough, E. F., & Leifer, R. (1983). Using simultaneous structures to cope with
uncertainty. Academy of Management Journal, 26(4), 727-735.
McFadzean, E., O’Loughlin, A., & Shaw, E. (2005). Corporate entrepreneurship and
innovation part 1: the missing link. European Journal of Innovation Management, 8(3),
350-372.
Numally, J. C. (1978). Psychometric theory. New York: McGraw-Hill.
O’Reilly, C. A., & Tushman, M. L. (2004). The ambidextrous organization. Harvard
Business Review, 82(4), 74-83.
Perretti, F., & Negro, G. (2006). Filling empty seats: How status and organizational
hierarchies affect exploration versus exploitation in team design. Academy of
Management Journal, 49(4), 759-777.
Rothaermel, F. T., & Deeds, D. L. (2004). Exploration and exploitation alliances in
biotechnology: A system of new product development. Strategic management journal,
25(3), 201-221.
Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of
research. Academy of Management Review, 25(1), 217-226.
Simsek, Z. (2009). Organizational ambidexterity: Towards a multilevel understanding.
Journal of Management Studies, 46(4), 597-624.
Slater, S. F., & Naver, J. C. (1993). Product-market strategy and performance: An
analysis of the Miles and Snow strategy types. European Journal of Marketing, 27(10),
33-51.
Tidd, J., Bessant, J., & Pavitt, K. (1997). Managing innovation: integrating technological,
market, and organizational change. Chichester, England: John Wiley.
Voss, G. B., Sirdeshmukh, D., & Voss, Z. G. (2008). The effects of slack resources and
environmental threat on product exploration and exploitation. Academy of Management
Journal, 51(1), 147-164.
Wernerfelt, B., & Montgomery, C. A. (1988). Tobin’s q and the importance of focus in firm
performance. American Economic Review, 78(1), 246-250.
Wuyts, S., Colombo, M. G., Dutta, S., & Nooteboom, B. (2005). Empirical tests of
optimal cognitive distance. Journal of Economic Behavior & Organization, 58(2), 277-
302.
Yalcinkaya G., Calantone R.J., & Griffith D. A. (2007). An examination of exploration and
exploitation capabilities: Implications for product innovation market performance.
Journal of International Marketing, 15(4), 63-93.
電子全文 Fulltext
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
論文使用權限 Thesis access permission:校內校外完全公開 unrestricted
開放時間 Available:
校內 Campus: 已公開 available
校外 Off-campus: 已公開 available


紙本論文 Printed copies
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。
開放時間 available 已公開 available

QR Code