Responsive image
博碩士論文 etd-0608114-212607 詳細資訊
Title page for etd-0608114-212607
論文名稱
Title
平價服飾購物網站顧客再購意願之研究
A Study on Customer Repurchase Intention in Online Fast Fashion Industry
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
94
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2014-06-11
繳交日期
Date of Submission
2014-07-08
關鍵字
Keywords
享樂型購物、實用型購物、服務性、安全性、網路購物、再購意願、顧客滿意度
Hedonic shopping, Customer satisfaction, Internet shopping, Utilnitarian shopping, Safety, Service, Repurchase to intention
統計
Statistics
本論文已被瀏覽 5708 次,被下載 122
The thesis/dissertation has been browsed 5708 times, has been downloaded 122 times.
中文摘要
台灣網路機制的成熟,進入門檻低,平價服飾業者多選擇虛擬店面,加上實體店面多使用假人模特兒,反之線上平價服飾業者選擇真人模特兒,進而改變人們傳統購物的習慣,加上網路及智慧型手機應用程式的幫助下,愈來愈多人習慣網路購物模式,使得參與網路購物的人口不減,反而逐漸增多。電子商務業者開始重視潛在回流顧客,更了解消費者的線上再購行為,進而助於增加營收。

「開發一個新顧客的代價是留住一個既有顧客的五或六倍」,顯然已成為互動式行銷的一則格言。本研究針對台灣線上消費者對於再購意圖的研究,利用其中安全性、服務性與實用型及享樂型購物進行實證分析,探討影響平價服飾在惠顧的關鍵因素。實證數據顯示,安全性、服務性與實用型購物及享樂型購物顯著影響再購意圖。最後針對研究發現倒出結論並其提出管理意涵。
Abstract
The internet mechanisms in Taiwan is mature , Cheap clothing industry more choices virtual channel, because barriers to entry are easily.
Virtual channel choose the real models take pictures online, but different than Virtual channel, most of physical channel use mannequin, so in this new generation many people choose the new shopping way, smart phone Conveniently Network , let every one Changes in way of shopping.Consideration of develop new customer the same old customer five or six multiple, so it’s become to interactive cooperation marketing category.
This research is against once more use the online shopping person intention in Taiwan.This research use safety, service, practical, hedonic shopping to do. Find out one more shopping cheap clothing reason.In this research data display in safety, service, Utilnitarian shopping, Hedonic shopping value all notable to one more shopping cheap clothing.
Finally, against about this research find conclusion and management meaning.
目次 Table of Contents
第一章 前言........................................................1
第一節 研究背景與動機..........................................1
第二節 研究目的................................................3
第三節 研究架構................................................4
第四節 論文結構................................................5
第二章 文獻探討....................................................6
第一節 安全性................................................6
第二節 服務性................................................7
第三節 實用型與享樂型購物....................................8
第四節 顧客滿意度.............................................9
第五節 再購意圖...............................................10
第三章 研究設計...................................................11
第一節 研究架構.........................................11
第二節 研究假設.........................................12
第三節 研究變項操作型定義與衡量...............................13
第四節 前側...............................................19
第五節 研究樣本與抽樣計畫......................................25
第六節 資料分析方式......................................26
第四章 實證分析...............................................28
第一節 敘述性統計.........................................28
第二節 量表信度分析...........................................46
第三節 因素分析..............................................51
第四節 研究構面之關聯分析....................................56
第五節 研究假設之驗證分析....................................60
第五章 結論與建議................................................69
第一節 研究結論...............................................69
第二節 管理意涵..............................................73
第三節 研究限制與建議........................................75
參考文獻..........................................................76
附錄..............................................................80
附錄一 問卷題項...............................................80
參考文獻 References
一、中文部分
1. 林清山著,多變量分析統計法,五版,東華書局,1987。
2. 邱皓政著,量化研究與統計分析,五南圖書出版股份有限公司,2008。
3. 榮泰生,網路行銷:電子商務實務,第三版,五南圖書公司,2007。
4. 財團法人資訊工業策進會FIND,2008,2008年6月全球上網人口調查,
http://www.find.org.tw/find/home.aspx?page=news&id=5340 , (Retrieved JUNE.2008) 。
5. 財團法人資訊工業策進會產業情報研究所MIC ,2010 ,2010台灣線上購物市場規模調查,http://www.iii.org.tw/service/3_1_4_c.aspx?id=127,(Retrieved OCTOBER.2010) 。
6. 潘時超,2011,3月,電子商務資安通報服務平台規劃介紹,於2011電子商務安全國際研討會計畫主持人,2011電子商務安全國際研討會,台北:台大醫院國際會議中心。

二、英文部分
Almeida, L., Neris, V., Miranda, L., Hayashi, E., and Baranauskas, M. Designing inclusive social networks: a participatory approach. Lecture Notes in Computer Science, Vol. 5621. Springer, Berlin, Germany, 2009. 653–662.
Constantinides, E., and Fountain, S. J. Web 2.0: conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9, 3, 2008, 231–244.
Deise, Martin V., Conrad Nowikow, Patrick King, and Amy Wright, Executive’s Guide to E-business from Tactics to Strategy, 2000, New York, U.S.A, John Wiley& Sons.
Han, Y. S., Choi, J. K., and Ji, Y. G. A study on social network services visualization based on user needs. Lecture Notes in Computer Science, Vol. 6778. Springer, Berlin, Germany, 2011. 319–325.
Hasan, L., and Abuelrub, E. Assessing the quality of web sites. Applied Computing and Informatics, 9, 1, 2011, 11–29.
Helander, M. G., and Khalid, H. M. Modeling the customer in electronic commerce. Applied Ergonomics, 31, 6, 2000, 609–619.
Huang Z, Benyoucef M. From e-commerce to social commerce: A close look at design features. Electronic Commerce Research & Applications [serial online]. July 2013;12(4):246-259.
Jaiswal, A. K., Niraj, R., and Venugopal, P. Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites. Journal of Interactive Marketing, 24, 3, 2010, 222–238.
Jarvenpaa, S. L., and Todd, P. A. Consumer reactions to electronic shopping on the World Wide Web. International Journal of Electronic Commerce, 1, 2, 1996, 59–88.
Katerattanakul, P. Framework of effective web site design for business-to-consumer Internet commerce. International Journal of Information Technology and Management, 40, 1, 2002, 57–70.
Koch, G., Füller, J., and Brunswicker, S. Online crowdsourcing in the public sector: how to design open government platforms. Online Communities and Social Computing, Lecture Notes in Computer Science, Vol. 6778. Springer, New York, NY, 2011. 203–212.
Kumar, V., Mukerji, B., Butt, I., and Persaud, A. Factors for successful e-government adoption: a conceptual framework. Electronic Journal of E-Government, 5, 1, 2007, 63–76.
Lee, Y., and Kozar, K. A. Investigating the effect of website quality on e-business success: an analytic hierarchy process approach. Decision Support Systems, 42, 3, 2006, 1383–1401.
Lee, S. H., DeWester, D., and Park, S. R. Web 2.0 and opportunities for small business. Service Business, 2, 4, 2008, 335–345.
Liu, C., and Arnett, K. P. Exploring the factors associated with Web site success in the context of electronic commerce. Information and Management, 38, 1, 2000, 23–33.
Lucas H.C. Jr., Information Technology for Management, 7th ed., 2000, U.S.A., McGraw-Hill.
Moham, S., Choi, E., and Min, D. Conceptual modeling of enterprise application system using social networking and Web 2.0 ‘‘social CRM system.’’ In Proceedings of the 2008 International Conference on Convergence and Hybrid Information Technology, IEEE Computer Society Press, Washington, DC, 2008, 237–244.
Najjar, L. J. Advances in e-commerce user interface design. In Proceedings of the First International Conference on Human Interface and the Management of Information: Interacting with Information, Part II, Orlando, FL, USA, July 9–14, 2011, Lecture Notes in Computer Science, Vol. 6772, Springer, Berlin, Germany, 2011, 292–300.
Nielsen, J. Heuristic evaluation: usability inspection methods. In J. Nielsen and R. L. Mack (eds.), Usability Inspection Methods, John Wiley and Sons, New York, NY, 1994.
Susser, B., and Ariga, T. Teaching e-commerce web page evaluation and design: a pilot study using tourism destination sites. Computers and Education, 47, 4, 2006, 399–413.
Timmers, P., Electronic Commerce Strategies and Models for Business-to-Business Trading, 1999, England , John Wiley& Sons.
Wigand, R. T., Benjamin, R. I., and Birkland, J. Web 2.0 and beyond: implications for electronic commerce. In Proceedings of the 10th International Conference on Electronic Commerce, Innsbruck, Austria, August 2008, ACMPress, New York, NY, 2008.
電子全文 Fulltext
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
論文使用權限 Thesis access permission:自定論文開放時間 user define
開放時間 Available:
校內 Campus: 已公開 available
校外 Off-campus: 已公開 available


紙本論文 Printed copies
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。
開放時間 available 已公開 available

QR Code