石灰是工業的基礎原料，其衍生產品用於煉鋼、環保、填充料、建築、食品等...，用途非常廣泛，其來源是否穩定，價格是否平穩，將影響一個國家的工業發展甚大，石灰石礦是一切石灰系列產品的起源，因石灰石礦開採價值低且對環境生態影響巨大，在台灣僅剩幾處礦場可開採，近年來已無新的合法開採來源，石灰石礦場基本上只有到期停止並無新增案例，而且其產量主要供給水泥業使用，產業力量相對弱勢的石灰相關產業，就需從國外大量進口。目前台灣石灰最主要的來源就是從越南進口，約占台灣石灰總需求量的五成，但因越南工業相對落後，石灰相關產品品質低劣，且因天候問題及風俗習慣問題，生產量非常的不穩定，希望以台灣優秀的生產技術和管理方法，配合越南豐富且品質極佳的石灰石資源，為台灣及國際市場提供優質且穩定的石灰來源。但越南投資的風險也不可小看，政令朝令夕改，政府貪瀆嚴重，民族文化風俗和語言隔閡，甚至於2014年的排華暴動，都是不得不慎重研究和考慮的因素，遂以此研究去瞭解越南石灰產業的現況，分析投資越南的關鍵成功因素，並擬定經營策略。
本研究使用「個案研究法」來探討個案公司投資越南的關鍵成功因素，首先收集相關資料與文獻，資料與文獻經過消化整理後，歸納出可能的關鍵成功因素，進而設計專家訪談問題，本研究將問題題項分為產業競爭者、顧客和政府三種，問題設計完成後，在眾多產業專家裡選取適合的訪談對象，逐一訪談，獲得的訪談資料分別有產業競爭者四份，顧客四份，政府主管機關一份，接著再來整理訪談內容後與推論所得的關鍵成功因素進行分析，加以推演後以取得關鍵成功因素並做出結論。
希望透過此研究結果，幫助個案公司發掘出在越南投資的可行性及其風險，能在投資時做出正確判斷。經過此次的研究後得到了一些收穫，透過專家的訪談和相關資料收集，對於越南石灰產業有了一定的了解，越南投資的風險、機會和未來石灰產業的走向，分析出越南投資的關鍵成功因素，關鍵成功因素有：
1、 掌握礦源
2、 按照情勢發展，靈活運用分階段投資
3、 人才的培育
4、 企業組織文化的建立
5、 持續降低成本
6、 開發差異化產品市場
7、 人脈和政商關係的經營
並利用這些關鍵成功因素為個案公司制定投資經營策略，並做成以日期為主軸的實行計畫表，逐步實施計畫，使個案企業順利經營走向成功之路。

Lime is the basic raw material of industry. The derived products are applicable to steel-making, environmental protection, filler, architecture, food, etc. The application is extensive. The stability of the source and price will affect the development of industry of a country. The lime mine is the source of any lime series product. Since the value of lime mining is low and affects the environment greatly, there are only several minable fields left in Taiwan. Recently, there is no new legal minable source. The licenses of the mining fields will be expired gradually and there is no new source. Most of the output is provided to cement industry. The output of the lime industry is not enough so most of the source should be imported from foreign countries. Nowadays, most of the source of lime in Taiwan is imported from Vietnam, which occupies around 50% of lime consumption in Taiwan. However, the industry of Vietnam is straggly. The qualities of lime relevant products are low. Besides, due to the weather and custom, the output is very unstable. With the excellent production technique and management method of Taiwan, and the rich and excellent lime resource in Vietnam, it is expected to provide good and stable lime source to Taiwan and international market. However, the risk of investing Vietnam cannot be ignored. The policy is always changeable and the corruption of the government is serious. Besides, there are barrier of the custom and language, and there was Chinese exclusion violence in 2014. These factors must be seriously studied and considered. This study will try to understand the current situation of lime industry in Vietnam, analyze the key successful factors of investment in Vietnam, and propose the business strategy.
The “Case Study Research” has been applied to study the key successful factors of investment of the case company in Vietnam. Firstly, the relevant information and literatures have been collected. After the digestion and arrangement, the possible successful factors are concluded. Then, the questions for expert interview would be designed. The questions of this study are classified by industry competitors, customers, and government. After the design of the questions was completed, the interviewees of the industry experts were selected for interview. After the interview records were arranged, the proposed successful factors were analyzed. After the deduction, the successful factors would be received and conclusion would be made.
Through the result of this study, it is expected assisting the case company to find out the feasibility and risk of investing in Vietnam, and make the correct decision on investment. There are certain achievements in this study. Through the expert interview and collection of relevant information, there is certain understanding of the lime industry in Vietnam. From the risk and opportunity of investing in Vietnam, and the trend of lime industry in the future, the successful factors of investing in Vietnam have been analyzed. These factors can be applied to business strategy of the case company and help the enterprise towards to the door to success.

論文審定書 i
誌謝 ii
摘要 iii
Abstract v
目錄 vii
圖次 ix
表次 x
第一章 緒論 1
第一節　研究背景與動機 1
第二節　研究目的 5
第三節　研究流程 6
第四節　研究範圍與限制 8
第二章　文獻探討 10
第一節　SWOT分析 10
第二節　五力分析 13
第三節　關鍵成功因素 16
第三章　研究設計 23
第一節　研究架構 23
第二節　研究方法 24
第四章　產業與個案公司現況 27
第一節　A公司現況 27
第二節　越南石灰產業現況與未來規劃 31
第五章　策略分析與關鍵成功因素 39
第一節　競爭面分析 39
第二節　客戶面分析 44
第三節　個案企業之關鍵成功因素 50
第六章　結論與建議 59
第一節　結論 59
第二節　建議 65
第三節　管理意涵 66
參考文獻 67
一、中文部份 67
二、英文部份 67
三、越文部份 68
附錄一 69
競爭面問題訪談整理一 69
競爭面問題訪談整理二 72
競爭面問題訪談整理三 74
競爭面問題訪談整理四 77
附錄二 79
客戶面問題訪談整理一 79
客戶面問題訪談整理二 81
客戶面問題訪談整理三 83
客戶面問題訪談整理四 85
附錄三 87
政府主管單位訪談紀錄 87

一、中文部份
方至民，2012，國際企業概論，台北：前程企管。
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黃營杉，1999，策略管理，台北：華泰文化事業公司。
大前研一，1987，策略家的智慧(黃宏義譯)，台北：長河出版社。
潘淑滿，2003，理論與應用，台北：心理。
葉至誠，2000，社會科學概論，台北：揚智文化。
財政部國稅局，2012，鋼鐵業原物料耗用通常水準。

二、英文部份
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Bullen, C. V., & Rockart, J. F. 1981. Primer on critical success factors. In J. F.
Dalkey, N., & Helmer, O. 1993. An experimental application of the Delphi method to the use of experts. Management Science, 9(3): 458.
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Gatignon, H., & Robertson, T. S. 1998. Technology Diffusion: An Empirical Test of Competitive Effects. Journal of Marketing, 53(1): 35-4.
Hofer, Charles W. and DenSchendel.1985 , Strategy Formulation : Analytical Concepts , St. Paul : West Publishing
Johnson, J. C., & Wood, D. F. 1996. Contemporary logistics. NY: Prentice Hall College Di
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三、越文部份
越南建設部建築材料研究院，2014，至2020年越南石灰工業發展規劃與至2030年定向。