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博碩士論文 etd-0617105-104230 詳細資訊
Title page for etd-0617105-104230
論文名稱
Title
供應鏈、價值鏈管理下之經營模式之研究---以聚陽、利豐為例
A Business Model Research Related to Supply Chain Management and Value Chain Management --- the Case Study of Makalot and Li&Fung Company
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
103
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2005-06-05
繳交日期
Date of Submission
2005-06-17
關鍵字
Keywords
供應鏈管理、價值鏈管理、經營模式
Supply chain management, business model, value chain management
統計
Statistics
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The thesis/dissertation has been browsed 5749 times, has been downloaded 10000 times.
中文摘要
由於科技進步、資訊傳遞快速,傳統貿易商逐漸式微,而在下游客戶壓縮成本下,成衣代工廠毛利下滑,由於聚陽和利豐同屬於成衣產業中,經營模式較以往不同,並有較佳的經營績效,因此,本研究選取成衣產業中的聚陽實業及利豐貿易作為個案研究公司,探討聚陽與利豐的發展歷程與策略定位,如何影響公司在價值活動上的選擇、如何維護客戶關係與供應商關係,並進一步分析兩者之差異與結果,最後,歸納與推論出聚陽與利豐本身的經營模式。
研究結果顯示公司本身的策略定位會影響企業在產業中切入的價值活動以及產業上下游彼此的合作模式與關係,雖然兩者經營模式上有所差異,但是均達到成衣產業中講求產品品質佳、交期短以及成本降低的目的。本研究期望能夠藉由聚陽與利豐經營模式的深入探討做為台灣其他中小企業發展與創造優勢的借鏡與依循典範。
Abstract
Because of the improving technology and the fast delivering information, the traditional trade business industry is downgrade. And because of customer’s cost down, the OEM company gross margin is also downgrade. Makalot and Li&Fung are in the clothes industry. Their business models are not like other company, and have better performance. Therefore, the research choose Makalot and Li&Fung become the case company. The research investigates company’s history and strategy position how to affect to choose the value activities, to keep the relationship with supplies and customers. Further, the research wants to know the different between Makelot and Li&Fung and to reason Makalot and Li&Fung’s business model.

The research has some result. The company’s strategy position will affect the value activities in industry and the customers, supplies relationship. Although the Makelot and Li&Fung have different business model, they also achieve the goal to cost down, fast delivering product and good quality. The research hope Makelot and Li&Fung can be an example to other small companies in Taiwan.
目次 Table of Contents
論文提要 I
中文摘要 I
Abstract II
致謝詞 III
目錄 IV
表目錄 V
圖目錄 VII
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究問題 3
第三節 研究目的 5
第四節 研究流程 6
第二章 文獻探討 7
第一節 供應鏈定義、管理及分類 7
第二節 價值鏈分析模式 13
第三節 經營模式 15
第四節 紡織品產業介紹 16
第三章 研究方法 22
第一節 個案研究方法 22
第二節 研究架構 26
第三節 研究對象選取 26
第四節 資料收集方式 26
第四章 個案分析 28
第一節 聚陽實業股份有限公司簡介 28
第二節 利豐個案介紹 46
第三節 策略定位 58
第四節 顧客關係與供應商關係 62
第五節 價值活動 69
第六節 聚陽與利豐經營模式 88
第五章 結論與建議 90
第一節 研究結論 90
第二節 研究建議 91
第三節 研究限制 92
參考文獻 93
參考文獻 References
一、中文文獻
1.方至民,2000,企業競爭優勢,台北,前程企管。
2.李國勳(2004),全球運籌體系成衣製造商產銷管理作業流程電子化研究,國立政治大學企業管理研究所。
3.利豐研究中心,2003,供應鏈管理:利豐集團的實踐經驗,香港,三聯。
4. 洪瑞璘譯(2000),服裝事業經營,台北:商鼎文化。譯自Leslie & Nancy(1997)。
5.洪瑞璘譯(2001),商品採購與管理,台北:商鼎文化。譯自John(1996)

二、英文文獻
1.Christopher, M., Logistics and Supply Chain Management, London, Pitman Publishing, 1998.
2.Cooper, M.C. and Ellram, L.M., “Characteristics of Supply Chain Management and the Implications for Purchasing and Logistics Strategy,” The International Journal of Logistics Management (4:2), 1993, pp: 13-24.
3. Cooper, M.C., Lambert, D.M. and Pagh, J.D.(1998), “Supply Chain Management: Implementation Issues & Research Opportunities”, The International Journal of Logistics Management, 9(2), 1-19.
4. Cooper, M.C., Lambert, D.M. and Pagh, J.D., “Supply Chain Management: More Then a New Name for Logistics,” The International Journal of Logistics Management (8:1), 1997, pp: 1-14.
5. David F. Ross, Competing through Supply Chain Management: Creating Market-Winning Strategies Through Supply Chain Partnership, London: Chapmen & Hall, 1997
6. Fisher, M. L.,“What is the Right Supply Chain for Your Product?”Harvard Business Review, Mar.-Apr. 1997, pp.105~116
7. Harrington, L.H., “Supply Chain Integration Form The Inside”, Transportation & Distribution, Vol.38, Iss. 3 1997, pp.35-38.
8. Houlihan,J.B., “Supply Chain Management”, Proceedings of the 19th International Technical Conference of the British Production and Inventory Conteol Society, 1984, pp.101-110.
9. KMLab, Inc., (2000) “Business Model Warfare.”
10. Lee, H.L. and Billington, C., “Material Management in Decentralized Supply Chain”, Operation Research, Vol.41, No.5, 1993, pp.835-847.
11. Lin, F. R. and Shaw, M. J.,“Reengineering the Order Fulfillment Process in Supply Chain Network”,The Information Journal of Flexible Manufacturing Systems(10), 1998, pp. 197~229
12. Mahadevan, B., “Business Models for Internet-Based E-Commerce: An Anatomy,” California Management Review, Vol.42, No.42, Summer 2000, pp.55-69
13. Oliver, K. R. and Webber, M. D.,”Supply-Chain Management: Logistics Catches Up With Strategy”, Outlook, 1982, cit.
14. Porter, M. E. (1980), “Competitive strategies”, NY: Free Press.
15. Porter, M.E., 1985. Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York City
16.Simchi-Levi, D., Kaminsky, P., and Simchi-Levi, E., Designing and Managing the Supply Chain: Concepts, Strategies, and Cases, Irwin: Mc Graw Hill, 2001
17. Timmers, P., 1998. “Business Models for Electronic Markets,” Electronic Markets, Vol. 8, No. 2, , pp. 3-8
18. Wernerfelt, B., 1984. “A Resources-based View of the Firm”, Strategic Management Journal, 5:171-180.

三、網站
1. 紡拓會http://news.textiles.org.tw/
2. 利豐http://www.lifung.com/
3. 聚陽http://www.makalot.com.tw/
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