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博碩士論文 etd-0617114-142451 詳細資訊
Title page for etd-0617114-142451
論文名稱
Title
軟板產業關鍵成功因素探討-以T公司為例
A Study On Key Success Factors in FCCL Industry –A Case of T Company
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
110
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2014-05-29
繳交日期
Date of Submission
2014-07-17
關鍵字
Keywords
SWOT分析、FCCL產業、關鍵成功因素、資源基礎理論、競爭優勢、持續性競爭優勢
Competitive advantage, Sustainable competitive advantage, SWOT analysis, Resource-based View, Key success factors, FCCL industry
統計
Statistics
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The thesis/dissertation has been browsed 5719 times, has been downloaded 0 times.
中文摘要
本研究主要針對高科技智慧型手機供應鏈中B2B(Business to Business)企業為研究標的,透過搜尋個案過程,爭取到探討其供應鏈之一-FCCL的產業作為關鍵成功因素分析機會。
  T公司以B2B模式經營為主,為成長快速且被看好的上市公司,透過這次專案,經過為期約十個月的合作過程,用訪談以及填答分析表格了解公司內部資源與策略,T公司參與此計畫的中高階管理者與員工都提供很大的協助與解惑,透過這次合作機會,從內部資源的觀點去分析出T公司的成功關鍵因素,而這些成功關鍵因素再貢獻到使T公司可以維持他們持續性的競爭優勢。
  本研究深度訪談的方式,主要為和T公司進行產學合作案為期十個月的時間,其中,軟板(FCCL)事業部行銷企劃部門為第一階段訪談主要人員,從行銷開始進行訪談,到成立策略小組(STP Team:每個軟板事業群,包括技術服務、研發、業務、行銷、人資、供應鏈)完成第一次對T公司之工具修正(含SWOT以及策略定位表格),修正完後再發放於整體事業群中高階主管填寫,最終再由軟板事業群總經理以及高階主管共同討論、歸納使T公司可以維持持續性競爭優勢的關鍵成功因素。
  經由深度訪談歸納、排序出T公司共17項關鍵成功因素,本研究藉由關鍵成功因素建議其資源投入的方向與作法,最後並建議T公司可以利用SWOT分析表格中W、O、T的部分,再進行公司的策略優化。
Abstract
This research focuses on high-tech smartphone’s supply chain industries, and tries to find B2B (Business to Business) businesses as an example to study the subject. This research was based on T Company’s Strategy Project for the next three years (an industry-university cooperation project). T Company is one of the high tech smart phone supply chain companies in the industry. By analyzing their key successful factors we are also able to explain the FCCL industry.
T Company operates mainly in a B2B model. It had rapid growth in the recent five years and its stock is appealing to investors. This project lasted about ten months. Through this project, we conducted interviews and sent analysis forms to respondents who understood the company’s internal resources and strategies. This project involved T Company’s top managers and staff. Using the internal resources analysis method to determine how T Company is able to maintain their sustainable competitive advantage in terms of their key successful factors.
This research uses in depth interviews to sort out the critical success factors .First, we decided the first-stage participants. We chose participants from T Company’s FCCL Division. In the beginning, we interviewed the marketing planning department’s key personnel. After that we established a strategy group (STP Team), comprised of one member from each of FCCL business group’s departments: technical services, research and development, sales, marketing, human resources, supply chain. With their assistance, we were able to complete preliminary adjustments to the SWOT analysis and the strategic positioning table. Afterwards we sent forms containing these two tool to the entire FCCL business group including their executives to be filled out. Finally, we discussed with the executives and the general manager of FCCL business group, to summarize how T Company can maintain a sustainable competitive advantage from their critical success factors.
Through in-depth interviews, we sorted out a total of 17 critical success factors for T Company. This research recommends that the critical success factors be put into practice using its available resources. We also suggested that T Company use our SWOT analysis forms, part W, O, and T, to optimize their company’s strategies.
目次 Table of Contents
論文審定書 i
摘要 ii
Abstract iii
目錄 v
表次 vi
圖次 vii
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 3
第四節 研究範圍 3
第二章 文獻探討 4
第一節 關鍵成功因素 4
第二節 資源基礎理論 9
第三節 持續性競爭優勢 12
第四節 文獻探討小節 17
第三章 研究方法 18
第一節 個案研究法 18
第二節 研究設計 21
第四章 個案公司分析 31
第一節 個案背景 31
第二節 T公司產業現況發展與分析 36
第三節 訪談結果分析 50
第五章 結論與建議 88
第一節 研究發現 89
第二節 個案公司未來建議 91
第三節 研究貢獻 93
第四節 研究限制 94
參考文獻 96
一、 中文部分 96
二、 英文部分 98
三、 網路資料部分 101
參考文獻 References
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二、 英文部分
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三、 網路資料部分
(1) 日本三菱總合研究所,Mitsubishi Research Institute (2012)。http://www.mri.co.jp/english/index.html
(2) IT IS 產業技術知識服務平台。http://www2.itis.org.tw/
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