資訊科技如何影響人們的生活已成為資管領域重要的研究議題。本研究主要的研究以自我揭露理論及社會資本理論為基礎，建構一個理論模式以探討日記型部落格的自我揭露行為如何影響使用者的主觀幸福感。本研究發現信任、自我揭露的自我效能、以及壓力是影響部落格使用者自我揭露行為的主要因素，且部落格在人們生活中扮演了協助個人抒發壓力及宣洩情感的重要角色。部落格的自我揭露行為讓使用者在抒發心中壓抑的同時，亦增進了個人正向情感的經驗以及個人的社會資本，讓個人獲得社會支持的力量，並提升個人與社會的整合度，以及延伸個人的人際網絡。最後，個人的主觀幸福感也因為社會資本的提升、正向情感的增加、以及負向情感的減少而提升。本研究結果可以做為未來欲探討網路科技如何影響人們生活之相關研究者、欲經營部落格的企業、部落格平台設計者、及資訊科技政策擬定者的參考。

How information technology (IT) influence peoples' everyday lives is becoming one of the most important research issues in IS field. In this study a theoretical model based on the self-disclosure theory and the social capital theory has been constructed to research how the bloggers' self-disclosure behaviors in the blogosphere may influence their subjective well-being (SWB). The results suggest that the trust in audiences, self-efficacy for self-disclosure, and stress were the key factors influencing the bloggers' self-disclosure behaviors. In addition, writing blogs provides a channel for users to release their inhibition, enhance their experiences of positive affect, increase their social support and social integration, and extend their social network, all of which in turn enhance the bloggers' perception of subjective well-being. These results provide significant theoretical and practical implications to researchers, enterprises, blog platform designers, and IT policy makers in understanding the roles of blogs in peoples' everyday lives.

目 錄

第一章、緒論 1
第一節 研究背景 1
第二節 研究動機 3
第三節 研究目的 6
第四節 研究流程 7
第二章、文獻探討與理論建構 10
第一節 部落格的介紹 10
一、部落格的定義 10
二、部落格的內容與形式 10
三、部落格與個人網頁及BBS或新聞群組的異同 11
四、部落格連結功能的探討 12
五、部落格的現有研究結果 13
第二節 自我揭露 14
一、定義及功能 14
二、網際網路上的自我揭露 17
三、影響自我揭露行為的因素 19
第三節 正向心理學與網際網路 26
一、主觀幸福感 28
二、網際網路與主觀幸福感之相關研究 32
第四節 社會資本理論 35
一、社會資本 35
二、網際網路與社會資本 37
第五節 研究模式與假說彙總 42
第三章、研究方法 46
第一節 研究對象與資料收集方法 46
第二節 問卷設計 47
第三節 先導研究 53
一、樣本基本資料分析 53
二、因素分析及信度檢測結果 56
三、效度分析 63
第四節 資料分析方法與工具 65
第四章、資料分析 71
第一節 基本資料分析 71
一、問卷回收統計 71
二、基本資料敘述統計分析 71
三、不同族群使用部落格行為及壓力描寫分析 79
第二節 因素分析及信效度分析 81
一、探索性因素分析之信效度 81
二、一階構念之效度檢定 87
三、二階構念之效度檢定 95
第三節 研究模式與假說檢定 102
第四節 不同群組之模式比較 104
一、高中生與大學生的比較 104
二、男女的比較 107
三、部落格描寫正負事情高低的比較 110
第五節 小結 113
第五章、結論與建議 115
第一節 研究結果與討論 115
一、影響部落格使用者自我揭露行為的因素 115
二、部落格自我揭露行為對主觀幸福感的影響 118
三、分群檢定結果討論 121
第二節 研究貢獻 123
一、學術上的貢獻 124
二、實務上的貢獻 126
第三節 研究限制 127
第四節 未來研究方向 128
參考文獻 130
附錄 原始問卷 139


表目錄

表 2.1情感、心情、與情緒的比較表 30
表 2.2凝聚的社會資本與延伸的社會資本之比較表 37
表 2.3研究假說與理論基礎彙整表 44
表 3.1 研究構念操作型定義匯整表 52
表 3.2 使用者性別分析 54
表3.3使用者年齡分析 54
表 3.4 使用者年齡分析 55
表 3.5使用者經營部落格數目分析 55
表 3.6使用者經營部落時間分析 55
表 3.7使用者架站平台分析 56
表 3.8因素分析及信度檢測結果 57
表 3.9各構念的平均數、標準差、組給信度、相關係數及AVE的平方根 64
表 3.10資料分析流程 69
表 4.1研究樣本基本資料分析 73
表 4.2觀眾回應分析 75
表 4.3部落格使用平台分析 76
表 4.4部落格使用者描寫壓力分析 77
表 4.5部落格文章類別分析 78
表 4.6探索性因素分析及信度檢測結果 82
表 4.7驗證性因素分析及單一構念性檢定 87
表 4.8研究構念的平均數、標準差、相關係數、AVE、CR及AVE的平方根 92
表 4.9各一階構念的交叉負荷量表 93
表 4.10二階之驗證性因素分析及單一構念性檢定 96
表 4.11研究模式各構念的平均數、標準差、相關係數、AVE、CR及AVE的平方根 99
表 4.12研究模式格構念的交叉負荷量表 100
表 4.13假說檢定結果彙總表 103
表 4.14高中生與大學生各研究構念比較表 105
表 4.15男女生各研究構念比較表 108
表 4.16自我揭露正負事情多寡之各研究構念比較表 110
表 4.17三個不同群組模式比較結果彙整 112


圖目錄

圖 1.1 研究流程 9
圖2.1 KRISHNAMURTHY(2002)的部落格分類圖 11
圖 2.2 自我揭露的限界圖 23
圖2.3 HIRD(2003)對主觀幸福感的分類架構 28
圖 2.4 KEYES AND MAGYAR-MOE (2002)對主觀幸福感的分類架構 32
圖 2.5研究模式 43
圖 4.1高中生與大學生使用部落格行為分析 79
圖 4.2男女使用部落格行為分析 80
圖 4.3高中生與大學生在部落格描寫壓力百分比 80
圖 4.4男女在部落格描寫壓力百分比 80
圖 4.5 PLS研究模式驗證結果 103
圖 4.6高中生與大學生模式驗證結果之比較 106
圖 4.7高中生與大學生部落格觀眾類別之比較 107
圖 4.8高中生與大學生部落格回應觀眾類別之比較 107
圖 4.9男女模式驗證結果之比較 109
圖4.10自我揭露事情正負多寡模式驗證結果之比較 112

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