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論文名稱 Title |
多國籍企業海外進入模式研究- 以台灣宏?硐P韓國三星電子進入歐洲市場為例 The research of entry modes of MNEs- The case study of Acer and Samsung Electronics in European Markets |
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系所名稱 Department |
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畢業學年期 Year, semester |
語文別 Language |
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學位類別 Degree |
頁數 Number of pages |
101 |
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研究生 Author |
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指導教授 Advisor |
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召集委員 Convenor |
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口試委員 Advisory Committee |
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口試日期 Date of Exam |
2008-06-14 |
繳交日期 Date of Submission |
2008-06-27 |
關鍵字 Keywords |
三星電子、歐洲市場、宏?、進入模式、進入策略 acer, entry mode, entry strategy, samsung electronics, european market |
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統計 Statistics |
本論文已被瀏覽 5740 次,被下載 44 次 The thesis/dissertation has been browsed 5740 times, has been downloaded 44 times. |
中文摘要 |
由於全球化的趨勢,大部分的公司在許多不同的國家擴張營運,公司也不僅在單點營運,工廠倉儲與物流中心都設在資源取得方便或成本優勢的地方。 多國籍企業的形成是因為市場太過成熟而無法增加銷售量,公司可能不在由國內市場獲利且市場也漸漸萎縮,因此跨國企業進入國外市場但進入模式或策略的選擇過程相當複雜。 本論文研究以臺灣宏?硐P韓國三星電子進入歐洲市場模式作為個案研究,公司如何進入歐洲市場、進入障礙有哪些、與如何克服。 |
Abstract |
With increasing globalism, most firms are expanding operations into many different countries. Company operations are not single location; the plants, warehouses, and distribution centers are located in terms of the proximity of the resource base and the cost benefits derived from the most advantageous locations. Multinational enterprises were resulted because of markets of products in a specific nation were too mature to increase the sales volume. Firms could no longer gain profits from domestic markets and revenue from the domestic markets were shrinking. The development of a multinational enterprise must be relevant to its different foreign entry modes. Its selection is a complex process in that the firm must evaluate multiple factors, such as the extent of the risk of investing in a nation and how much the firm is involved in the host countries. The research aim of this thesis is to compare the cases ACER of Taiwan and Samsung Electronics co. (SEC) of Korea in terms of how each firm dealt with barriers to entry in the electronics industry and thus become strong competitors in the world. The thesis also focuses on the selection of foreign entry mode to achieve success in business expansion. This research focuses on the internationalization process of Acer, a Taiwanese firm and Samsung Electronics Co. (SEC), a Korean firm, in European markets. |
目次 Table of Contents |
ABSTRACT...............................................................................................................................................III 中文摘要.....................................................................................................................................................IV ACKNOWLEDGEMENTS........................................................................................................................V TABLE OF CONTENTS ...........................................................................................................................VI FIGURES ................................................................................................................................................VIII TABLES .....................................................................................................................................................IX TABLES .....................................................................................................................................................IX CHAPTER ONE INTRODUCTION.................................................................................................- 1 - 1.1 RESEARCH BACKGROUND AND MOTIVES.......................................................................... - 1 - 1.2 RESEARCH OBJECTIVES.......................................................................................................... - 2 - 1.3 RESEARCH FLOW...................................................................................................................... - 2 - 1.4 RESEARCH METHODOLOGY................................................................................................... - 4 - 1.5 RESEARCH SCOPE..................................................................................................................... - 4 - CHAPTER TWO LITERATURE REVIEW....................................................................................- 5 - 2.1 MULTINATIONAL ENTERPRISE........................................................................................................... - 5 - 2.2 FOREIGN ENTRY MODE..................................................................................................................... - 7 - 2.2.1 The Elements of an International Market Entry Strategy.........................................................- 7 - 2.2.2 Factors Influencing the Choice of the Entry Mode ..................................................................- 8 - 2.2.2 The Type of Foreign Entry Mode............................................................................................- 10 - CHAPTER THREE EUROPEAN MARKETS ..............................................................................- 14 - 3.1 EUROPEAN ENVIRONMENTAL FACTORS .......................................................................................... - 14 - 3.1.1 Geographic Environment .......................................................................................................- 14 - 3.1.2 Cultural Environment.............................................................................................................- 15 - 3.1.3 Political and Economic Environment.....................................................................................- 16 - 3.2 EUROPEAN COUNTRIES INTRODUCTION.......................................................................................... - 18 - 3.2.1 Eastern Europe ......................................................................................................................- 18 - 3.2.1.1 Russia.............................................................................................................................................- 18 - 3.2.1.2 Slovakia..........................................................................................................................................- 20 - 3.2.1.3 Turkey ............................................................................................................................................- 22 - 3.2.1.4 Poland ............................................................................................................................................- 24 - 3.2.1.5 Hungary..........................................................................................................................................- 26 - 3.2.1.6 Ukraine...........................................................................................................................................- 28 - 3.2.1.7 Kazakhstan.....................................................................................................................................- 30 - 3.2.1.8 Czech Republic ............................................................................................................................... 32 - 3.2.2 Western Europe ......................................................................................................................- 33 - 3.2.2.1 The Netherlands ..............................................................................................................................- 34 - 3.2.2.2 Germany.........................................................................................................................................- 36 - 3.2.2.3 France.............................................................................................................................................- 38 - 3.2.2.4 Austria ............................................................................................................................................- 40 - 3.2.2.5 Belgium..........................................................................................................................................- 42 - 3.2.2.6 Switzerlands ...................................................................................................................................- 44 - 3.2.3 Southern Europe.....................................................................................................................- 45 - 3.2.3.1 Italy ................................................................................................................................................- 45 - 3.2.3.2 Spain ..............................................................................................................................................- 48 - 3.2.3.3 Portugal ..........................................................................................................................................- 50 - 3.2.4 Northern Europe ....................................................................................................................- 51 - 3.2.4.1 Sweden...........................................................................................................................................- 51 - 3.2.4.2 UK..................................................................................................................................................- 54 - 3.2.4.3 Denmark.........................................................................................................................................- 56 - 3.2.4.4 Norway...........................................................................................................................................- 58 - 3.2.4.5 Finland ...........................................................................................................................................- 60 - 3.3 EUROPEAN INVESTMENT ENVIRONMENT........................................................................................ - 61 - CHAPTER FOUR CASE STUDY.....................................................................................................- 66 - 4.1 AN OVERVIEW OF ACER CORPORATION ........................................................................................ - 66 - 4.2 AN OVERVIEW OF SAMSUNG ELECTRONICS .................................................................................... - 66 - 4.3 ACER IN EUROPEAN MARKETS ....................................................................................................... - 67 - 4.4 SAMSUNG ELECTRONICS CORPORATION (SEC) IN EUROPE ............................................................ - 72 - 4.5 RESEARCH PROPOSITION ................................................................................................................ - 79 - 4.6 FINDINGS ....................................................................................................................................... - 80 - CHAPTER FIVE CONCLUSION AND RECOMMENDATION.................................................- 83 - 5.1 RESEARCH CONCLUSION ................................................................................................................ - 83 - 5.2 RESEARCH LIMITATION................................................................................................................... - 84 - APPENDIX ............................................................................................................................................- 85 - REFERENCES......................................................................................................................................- 88 - |
參考文獻 References |
English Sources Acer annual report Anderson, F. and H. Gatingnon (1986), Mode of Foreign Entry: A Transaction Cost Analysis and Propositions, Journal of International Business Studies, Fall, Vol.17, pp.1-26 Beamish, P. W., Morrison, A. J., Inkpen, A.C. & Rosenzweig, P.M., International Management, 6th ed., McGraw Hill, 2006. Bartlett, C.A., Ghoshal, S. & Birkinshaw, J., Transnational Management, McGraw Hill, 2003. Clegg J. (1987), Multinational Enterprise and World Competition-A Competitive Study of the USA, Japan, the UK, Sweden and West Germany, The Macmillan Press, pp.18-24 Dunning J.H. (1993), Multinational Enterprises and the Global Economy, Addision-Wesley Publishing Johanson, J. &Wiedersheim, P.F., J.C. and Martinez J.I. (1990), The Internationalization of the firm- Four Swedish Cases, Journal of Management Studies, 12(3), pp.305-322 Lee Andrew C.M. (2001), “The Internationalization Strategy and Organization Coordination of Taiwan Corporation-A Case Study of Delta Electronics and Acer Group”, (Master diss., National Taiwan University) Lindsay M. (1992), Developing Capital Markets in Eastern Europe-A Business Reference, New York University Press Mintzberg, H., Ahlstrand, B., Lampel, J. Strategy Safari, Prentice Hall, 1998. Pak Y.S. and Park Y.R. (2004), “Global Ownership Strategy of Japanese Multinational Enterprises: A Test of Internalization Theory”, Management International Review, Vol.44, No.1, pp.3-21 Pan Y. and Tse D.K. (2000), “The Hierarchical Model of Market Entry Modes”, Journal of International Business Studies, Vol.31, No.4, pp.535-554 Rasheed H.S. (2005), “Foreign Entry Mode and Performance: The Moderating Effects of Environment”, Journal of Small Business Management, Vol.43, No.1, pp.41-54 Singh G. and Ghorpade J. and Lackritz J. (2001), “Preferences for Involving Employees in The Management of Organizations: The U.S. Versus Mexico”, San Diego State University Ciber Working Paper Series Publication, No.114, pp.1-14 Samsung annual report Woodcock C.P. and Beamish P.W. and Makino S. (1994), “Ownership-based entry mode strategies and international performance”, Journal of International Business Studies, Vol.25, No.2, pp.253-273 Verbeke A. (2003) “The Evolutionary View of the MNE and the Future of Internalization Theory”, Journal of International Business Studies, Vol.34 pp.498-504 Wade J. (2005), “Political Risk in Eastern Europe”, Risk Management, Vol.52, No.3, pp.24-29 Chinese Source 方至民, 「國際企業管理 – 建構全球營運優勢」,前程出版社, 2006。 周書正, 「資源基礎觀點探討台商歐洲子公司之經營-以宏?眭k國公司為例」,國 立中山大學企業管理系碩士論文, 2002。 德、英、法資訊電子產品行銷通路最新發展趨勢,中華民國對外貿易發展協會, 2002。 施振榮, 「再造宏?痋v,天下文化出版社, 1996。 施振榮, 「宏?眭漸@紀變革」,天下文化出版社, 2004。 吳思華, 「策略九說 - 策略思考的本質」,臉譜出版社, 2002。 Website Source Acer in Czech Republic http://www.acer.cz Acer in Hungary http://www.acer.hu Acer in Poland http://www.acer.pl Acer in Russia http://www.acer.ru Acer Organization Chart http://global.acer.com/about/organization.htm ACER News http://www.pcmag.com/article2/0,1759,2176056,00.asp ACER News http://www.pcmag.com/article2/0,2817,2122224,00.asp ACER News http://www.taipeitimes.com/News/biz/archives/2004/09/02/2003201304 Acer http://news.softpedia.com/newsPDF/Acer-Talks-About-Its-Global-Strategy-66563.pdf Acer Internal venturing http://jitas.im.cpu.edu.tw/2001/1.pdf CIA Library: https://www.cia.gov/search?NS-search-page=results CEFTA Official Website http://www.cefta.org/ Czech Republic http://www.cia.gov/cia/publications/factbook/geos/ez.html Eastern European Nations http://www.cdc.gov/travel/easteurp.htm European Union http://europa.eu.int/ Europe http://en.wikipedia.org/wiki/Europe Hungary http://www.cia.gov/cia/publications/factbook/geos/hu.html Poland http://www.cia.gov/cia/publications/factbook/geos/pl.html#Intro Russia http://www.cia.gov/cia/publications/factbook/geos/rs.html Successful strategies of newly industrialized east Asia Firms In Europe http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/Em eraldFullTextArticle/Pdf/0070370112.pdf Samsung Corporation http://www.samsung.com Samsung in Hungary http://www.samsung.com/hu/index.htm Samsung in Russia http://www.samsung.ru/about/ Samsung R&D expenses in 2003 http://www.samsung.com/AboutSAMSUNG/ELECTRONICSGLOBAL/CompanyPr ofile/InvestmentinRD/ Samsung http://books.google.com/books?id=scl0Aair5MoC&hl=zh-TW Trading information http://www.taitraesource.com/# Trading information: http://eweb.trade.gov.tw/mp.asp?mp=2 Trading information http://www.dgbas.gov.tw/lp.asp?ctNode=2299&CtUnit=1077&BaseDSD=7 |
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