Responsive image
博碩士論文 etd-0627108-095634 詳細資訊
Title page for etd-0627108-095634
論文名稱
Title
多國籍企業海外進入模式研究- 以台灣宏?硐P韓國三星電子進入歐洲市場為例
The research of entry modes of MNEs- The case study of Acer and Samsung Electronics in European Markets
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
101
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2008-06-14
繳交日期
Date of Submission
2008-06-27
關鍵字
Keywords
三星電子、歐洲市場、宏?、進入模式、進入策略
acer, entry mode, entry strategy, samsung electronics, european market
統計
Statistics
本論文已被瀏覽 5740 次,被下載 44
The thesis/dissertation has been browsed 5740 times, has been downloaded 44 times.
中文摘要
由於全球化的趨勢,大部分的公司在許多不同的國家擴張營運,公司也不僅在單點營運,工廠倉儲與物流中心都設在資源取得方便或成本優勢的地方。 多國籍企業的形成是因為市場太過成熟而無法增加銷售量,公司可能不在由國內市場獲利且市場也漸漸萎縮,因此跨國企業進入國外市場但進入模式或策略的選擇過程相當複雜。
本論文研究以臺灣宏?硐P韓國三星電子進入歐洲市場模式作為個案研究,公司如何進入歐洲市場、進入障礙有哪些、與如何克服。
Abstract
With increasing globalism, most firms are expanding operations into many different countries. Company operations are not single location; the plants, warehouses, and distribution centers are located in terms of the proximity of the resource base and the cost
benefits derived from the most advantageous locations. Multinational enterprises were resulted because of markets of products in a specific nation were too mature to increase the sales volume. Firms could no longer gain profits from domestic markets and revenue from the domestic markets were shrinking. The development of a multinational enterprise must be relevant to its different foreign entry modes. Its selection is a complex process in
that the firm must evaluate multiple factors, such as the extent of the risk of investing in a nation and how much the firm is involved in the host countries.
The research aim of this thesis is to compare the cases ACER of Taiwan and Samsung Electronics co. (SEC) of Korea in terms of how each firm dealt with barriers to entry in
the electronics industry and thus become strong competitors in the world. The thesis also focuses on the selection of foreign entry mode to achieve success in business expansion.
This research focuses on the internationalization process of Acer, a Taiwanese firm and Samsung Electronics Co. (SEC), a Korean firm, in European markets.
目次 Table of Contents
ABSTRACT...............................................................................................................................................III
中文摘要.....................................................................................................................................................IV
ACKNOWLEDGEMENTS........................................................................................................................V
TABLE OF CONTENTS ...........................................................................................................................VI
FIGURES ................................................................................................................................................VIII
TABLES .....................................................................................................................................................IX
TABLES .....................................................................................................................................................IX
CHAPTER ONE INTRODUCTION.................................................................................................- 1 -
1.1 RESEARCH BACKGROUND AND MOTIVES.......................................................................... - 1 -
1.2 RESEARCH OBJECTIVES.......................................................................................................... - 2 -
1.3 RESEARCH FLOW...................................................................................................................... - 2 -
1.4 RESEARCH METHODOLOGY................................................................................................... - 4 -
1.5 RESEARCH SCOPE..................................................................................................................... - 4 -
CHAPTER TWO LITERATURE REVIEW....................................................................................- 5 -
2.1 MULTINATIONAL ENTERPRISE........................................................................................................... - 5 -
2.2 FOREIGN ENTRY MODE..................................................................................................................... - 7 -
2.2.1 The Elements of an International Market Entry Strategy.........................................................- 7 -
2.2.2 Factors Influencing the Choice of the Entry Mode ..................................................................- 8 -
2.2.2 The Type of Foreign Entry Mode............................................................................................- 10 -
CHAPTER THREE EUROPEAN MARKETS ..............................................................................- 14 -
3.1 EUROPEAN ENVIRONMENTAL FACTORS .......................................................................................... - 14 -
3.1.1 Geographic Environment .......................................................................................................- 14 -
3.1.2 Cultural Environment.............................................................................................................- 15 -
3.1.3 Political and Economic Environment.....................................................................................- 16 -
3.2 EUROPEAN COUNTRIES INTRODUCTION.......................................................................................... - 18 -
3.2.1 Eastern Europe ......................................................................................................................- 18 -
3.2.1.1 Russia.............................................................................................................................................- 18 -
3.2.1.2 Slovakia..........................................................................................................................................- 20 -
3.2.1.3 Turkey ............................................................................................................................................- 22 -
3.2.1.4 Poland ............................................................................................................................................- 24 -
3.2.1.5 Hungary..........................................................................................................................................- 26 -
3.2.1.6 Ukraine...........................................................................................................................................- 28 -
3.2.1.7 Kazakhstan.....................................................................................................................................- 30 -
3.2.1.8 Czech Republic ............................................................................................................................... 32 -
3.2.2 Western Europe ......................................................................................................................- 33 -
3.2.2.1 The Netherlands ..............................................................................................................................- 34 -
3.2.2.2 Germany.........................................................................................................................................- 36 -
3.2.2.3 France.............................................................................................................................................- 38 -
3.2.2.4 Austria ............................................................................................................................................- 40 -
3.2.2.5 Belgium..........................................................................................................................................- 42 -
3.2.2.6 Switzerlands ...................................................................................................................................- 44 -
3.2.3 Southern Europe.....................................................................................................................- 45 -
3.2.3.1 Italy ................................................................................................................................................- 45 -
3.2.3.2 Spain ..............................................................................................................................................- 48 -
3.2.3.3 Portugal ..........................................................................................................................................- 50 -
3.2.4 Northern Europe ....................................................................................................................- 51 -
3.2.4.1 Sweden...........................................................................................................................................- 51 -
3.2.4.2 UK..................................................................................................................................................- 54 -
3.2.4.3 Denmark.........................................................................................................................................- 56 -
3.2.4.4 Norway...........................................................................................................................................- 58 -
3.2.4.5 Finland ...........................................................................................................................................- 60 -
3.3 EUROPEAN INVESTMENT ENVIRONMENT........................................................................................ - 61 -
CHAPTER FOUR CASE STUDY.....................................................................................................- 66 -
4.1 AN OVERVIEW OF ACER CORPORATION ........................................................................................ - 66 -
4.2 AN OVERVIEW OF SAMSUNG ELECTRONICS .................................................................................... - 66 -
4.3 ACER IN EUROPEAN MARKETS ....................................................................................................... - 67 -
4.4 SAMSUNG ELECTRONICS CORPORATION (SEC) IN EUROPE ............................................................ - 72 -
4.5 RESEARCH PROPOSITION ................................................................................................................ - 79 -
4.6 FINDINGS ....................................................................................................................................... - 80 -
CHAPTER FIVE CONCLUSION AND RECOMMENDATION.................................................- 83 -
5.1 RESEARCH CONCLUSION ................................................................................................................ - 83 -
5.2 RESEARCH LIMITATION................................................................................................................... - 84 -
APPENDIX ............................................................................................................................................- 85 -
REFERENCES......................................................................................................................................- 88 -
參考文獻 References
English Sources
Acer annual report
Anderson, F. and H. Gatingnon (1986), Mode of Foreign Entry: A Transaction Cost
Analysis and Propositions, Journal of International Business Studies, Fall, Vol.17,
pp.1-26
Beamish, P. W., Morrison, A. J., Inkpen, A.C. & Rosenzweig, P.M., International
Management, 6th ed., McGraw Hill, 2006.
Bartlett, C.A., Ghoshal, S. & Birkinshaw, J., Transnational Management, McGraw
Hill, 2003.
Clegg J. (1987), Multinational Enterprise and World Competition-A Competitive
Study of the USA, Japan, the UK, Sweden and West Germany, The Macmillan
Press, pp.18-24
Dunning J.H. (1993), Multinational Enterprises and the Global Economy,
Addision-Wesley Publishing
Johanson, J. &Wiedersheim, P.F., J.C. and Martinez J.I. (1990), The
Internationalization of the firm- Four Swedish Cases, Journal of Management
Studies, 12(3), pp.305-322
Lee Andrew C.M. (2001), “The Internationalization Strategy and Organization
Coordination of Taiwan Corporation-A Case Study of Delta Electronics and Acer
Group”, (Master diss., National Taiwan University)
Lindsay M. (1992), Developing Capital Markets in Eastern Europe-A Business
Reference, New York University Press
Mintzberg, H., Ahlstrand, B., Lampel, J. Strategy Safari, Prentice Hall, 1998.
Pak Y.S. and Park Y.R. (2004), “Global Ownership Strategy of Japanese
Multinational Enterprises: A Test of Internalization Theory”, Management
International Review, Vol.44, No.1, pp.3-21
Pan Y. and Tse D.K. (2000), “The Hierarchical Model of Market Entry Modes”,
Journal of International Business Studies, Vol.31, No.4, pp.535-554
Rasheed H.S. (2005), “Foreign Entry Mode and Performance: The Moderating Effects
of Environment”, Journal of Small Business Management, Vol.43, No.1, pp.41-54
Singh G. and Ghorpade J. and Lackritz J. (2001), “Preferences for Involving
Employees in The Management of Organizations: The U.S. Versus Mexico”, San
Diego State University Ciber Working Paper Series Publication, No.114, pp.1-14
Samsung annual report Woodcock C.P. and Beamish P.W. and Makino S. (1994),
“Ownership-based entry mode strategies and international performance”, Journal
of International Business Studies, Vol.25, No.2, pp.253-273
Verbeke A. (2003) “The Evolutionary View of the MNE and the Future of
Internalization Theory”, Journal of International Business Studies, Vol.34
pp.498-504
Wade J. (2005), “Political Risk in Eastern Europe”, Risk Management, Vol.52, No.3,
pp.24-29
Chinese Source
方至民, 「國際企業管理 – 建構全球營運優勢」,前程出版社, 2006。
周書正, 「資源基礎觀點探討台商歐洲子公司之經營-以宏?眭k國公司為例」,國
立中山大學企業管理系碩士論文, 2002。
德、英、法資訊電子產品行銷通路最新發展趨勢,中華民國對外貿易發展協會,
2002。
施振榮, 「再造宏?痋v,天下文化出版社, 1996。
施振榮, 「宏?眭漸@紀變革」,天下文化出版社, 2004。
吳思華, 「策略九說 - 策略思考的本質」,臉譜出版社, 2002。
Website Source
Acer in Czech Republic http://www.acer.cz
Acer in Hungary http://www.acer.hu
Acer in Poland http://www.acer.pl
Acer in Russia http://www.acer.ru
Acer Organization Chart http://global.acer.com/about/organization.htm
ACER News http://www.pcmag.com/article2/0,1759,2176056,00.asp
ACER News http://www.pcmag.com/article2/0,2817,2122224,00.asp
ACER News http://www.taipeitimes.com/News/biz/archives/2004/09/02/2003201304
Acer
http://news.softpedia.com/newsPDF/Acer-Talks-About-Its-Global-Strategy-66563.pdf
Acer Internal venturing http://jitas.im.cpu.edu.tw/2001/1.pdf
CIA Library: https://www.cia.gov/search?NS-search-page=results
CEFTA Official Website http://www.cefta.org/
Czech Republic http://www.cia.gov/cia/publications/factbook/geos/ez.html
Eastern European Nations http://www.cdc.gov/travel/easteurp.htm
European Union http://europa.eu.int/
Europe http://en.wikipedia.org/wiki/Europe
Hungary http://www.cia.gov/cia/publications/factbook/geos/hu.html
Poland http://www.cia.gov/cia/publications/factbook/geos/pl.html#Intro
Russia http://www.cia.gov/cia/publications/factbook/geos/rs.html
Successful strategies of newly industrialized east Asia Firms In Europe
http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/Em
eraldFullTextArticle/Pdf/0070370112.pdf
Samsung Corporation http://www.samsung.com
Samsung in Hungary http://www.samsung.com/hu/index.htm
Samsung in Russia http://www.samsung.ru/about/
Samsung R&D expenses in 2003
http://www.samsung.com/AboutSAMSUNG/ELECTRONICSGLOBAL/CompanyPr
ofile/InvestmentinRD/
Samsung http://books.google.com/books?id=scl0Aair5MoC&hl=zh-TW
Trading information http://www.taitraesource.com/#
Trading information: http://eweb.trade.gov.tw/mp.asp?mp=2
Trading information
http://www.dgbas.gov.tw/lp.asp?ctNode=2299&CtUnit=1077&BaseDSD=7
電子全文 Fulltext
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
論文使用權限 Thesis access permission:校內一年後公開,校外永不公開 campus withheld
開放時間 Available:
校內 Campus: 已公開 available
校外 Off-campus:永不公開 not available

您的 IP(校外) 位址是 44.195.23.152
論文開放下載的時間是 校外不公開

Your IP address is 44.195.23.152
This thesis will be available to you on Indicate off-campus access is not available.

紙本論文 Printed copies
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。
開放時間 available 已公開 available

QR Code