知識管理系統的適當導入組織，是21世紀組織提昇競爭優勢的必要條件，而新資訊科技之所以能引入組織，首要條件是這個議題（issue）要能被策略管理層次注意到，認知其重要性，進而將其挑入企業重要的議程（agenda）中。然而，企業本身就是一個充滿想法跟意見的市場，經理人努力的想要推銷自己的提案給高階主管，而高階主管身邊總是充斥著數不清的意見，因此，我們需要去探討一個議題如何能被高階主管發現並納入議程，以瞭解議程建立過程中的重要影響變數。
在此方面的研究有所謂（1）議程建立理論與議題銷售，主要描述議程受重視的主要影響構面，（2）議題辨識，主要描述議題會如何被貼上機會或威脅標籤，（3）倡導者理論，主要研究推動議題關鍵人物的行為。以往有關新資訊科技引進的研究與理論多以引進成功與否以及績效評估為主題，缺乏對引進前段過程—也就是｢為何發現新資訊科技｣做一探討。本研究以知識管理系統為標的，結合上述三方面理論來建立一個新資訊科技議程建立的研究模式，由問卷調查的方式進行研究，結果顯示，議題本身的重要性以及機會特徵、倡導者的投入程度以及堅持手段，對於知識管理系統進入組織議程的程度皆有正面之影響。

In 21st century, how to properly introduce new knowledge management system（KMS）is the key criteria for organizations to enhance their competitive edge. How a KMS can be introduced into organizations is because, fist of all, this issue be noticed by the strategic management level, and recognize its importance, and get it into the agenda. However, a corporation is itself a market full of idea and proposal inside. Managers try hard to promote their proposal to executives and CEO and its why there are always countless ideas around the CEO. Thus, it is urgent for us to research on how an issue be noticed by executives and enter into agenda to understand what variables really affect the agenda building process.
In this area, the related researches are：（1）Agenda Building Theory and Issue Selling, which focuses on describing the main affecting dimension that are important, （2）Issue Identification, which focuses on describing how issues be labeled with OPPORTUNITY or THREAT label, （3）Champion Theory, which focuses on issue the role of the sponsors and their behaviors. Previous researches on new information technology introduction were focused on how to successfully introduce it and its efficacy evaluation. Topics on preceding phase, that is 〝why an enterprise recognizes a new information technology〞, are quite rare. In validating our research model, our data supports that the importance and opportunity of issue salience, and the involvement as well as assertive attitude of champion have impacted on the agenda of organizations. The result will be useful to both the academic and business.

第一章 緒論
第一節 研究背景與動機………………….….………………………………..1
第二節 研究目的…………………….……….………………………………..3
第三節 研究流程…………………………………………………...………….4
第二章 文獻探討
第一節 知識管理與資訊科技..………………………………………………..6
第二節 議題銷售與議題辨識..………………………………………………10
第三節 資訊科技倡導者文獻..………………………………………………21
第三章 研究模式與研究方法
第一節 研究模式…………………………………………….……………….27
第二節 研究假說建立………………………………………………………..28
第三節 研究變數與操作型定義……………………………………………..33
第四節 研究設計……………………………………………………………..36
第四章 資料分析與研究結果
第一節 樣本敘述性統計………………………………………………………43
第二節 信度與效度檢測………………………………………………………46
第三節 ｢進入議程｣的複迴歸分析……………………………………………50
第四節 研究模式的調節變數分析……………………………………………54
第五節 ｢倡導者手段｣的複迴歸分析…………………………………………56
第六節 組織變數之統計分析…………………………………………………59
第七節 研究結果說明…………………………………………………………60
第五章 結論與建議
第一節 結論……………………………………………………………………64
第二節 研究貢獻………………………………………………………………66
第三節 建議……………………………………………………………………66
參考文獻……………………………………………………………………………..70
附錄A 問卷詳細內容……………………………………………………………...75
附錄B 內容效度檢定……………………………………………………………...80
附錄C 各構面之區別效度…….…………………………………………………..83
附錄D 各構面之收斂效度及效標效度.…………………………………………..86

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