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博碩士論文 etd-0629114-163827 詳細資訊
Title page for etd-0629114-163827
論文名稱
Title
製造業發展策略-以A公司散熱產品為例
Strategic Development of Manufacturers –The Case of Cooling Fan Company
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
90
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2014-06-18
繳交日期
Date of Submission
2014-07-30
關鍵字
Keywords
潛在競爭者威脅、差異化策略、電子零組件、集中焦點策略、散熱產業、策略矩陣、競爭優勢
threat of potential competitors, focusing strategy, cooling fan industry, strategy matrix analysis method, electronic components
統計
Statistics
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中文摘要
本研究主要從收集相關次級資料及個案之初級資料進行散熱風扇相關應用產業經濟效益模型分析,並透過全球產業資訊與同業發展趨勢與相關產品應用之探討,選擇以定義產品領域、定義篩選指標、計算可行性與市場性、完成發展策略領域、最後進行個案例集內部產銷應用比例分析,進行該應用領域對個案企業之首次要優先投入資源順序進行架構設計。主要是希望可提供個案企業規劃發展台灣散熱零組件產業,擬定企業經營政策與行銷推廣模式的參考方向,提升企業電子零組件產業競爭力,並設法在全球競爭中建立優勢,更期望可藉由本研究之綜合歸納相關結果,提出具體的且符合現今市場潮流的應用產業進入的優先順序之建議模式。
Abstract
This research carries on the purpose of the first and second materials by Taiwan cooling fan manufacturer’s applications analysis method. We choose the major global industry development trend and the competitor’s trend to define the product territories, conditional sections, feasibility study and marketing analysis, completed the development strategies for the possibility of starting up a new business through a case study.
Therefore, this study takes cooling fan industry for example, and using the model of sales profit and sales quality to make the internal feasibility study and compare with the external markets attraction to find the most suitable industry application priority for providing the suggestions to this case company.

Finally from the case study, this research has induced the propositions:
a.Select target market and product position is an important strategy element of the industry.
b.Research capabilities determine” Select target market and product position”
c.Research abilities determine the enterprise competition. The abilities include: focusing strategy style, discrepancy strategy, competitive advantages.
目次 Table of Contents
目錄
論文審定書i
誌謝 ii
中文摘要 iii
英文摘要 iv
目錄 v
圖目錄 vii
表目錄 ix
第一章緒論 1
第一節研究背景及動機 1
第二節研究目的 2
第三節論文架構 2
第四節研究範圍 3
第二章文獻探討 4
第一節散熱產業之定義與主要產品分類 4
第二節產業定義與研究範疇 5
第三章研究設計 16
第一節研究架構 16
第二節研究流程與方法 18
第三節資料收集 20
第四章散熱產業市場分析 .21
第一節散熱產業現況 21
第二節同業產品應用領域與其發展趨勢分析 27
第三節個案內部發展可行性與同業發展趨勢探討 34
第四節個案應用領域之內部可行性評估分析 40
第五章個案分析與策略規劃 46
第一節短期策略分析 46
第二節中期策略分析 48
第三節長期策略分析 55
第六章結論與建議 74
參考文獻 79
參考文獻 References
參考文獻:
中文部份:
1. 司徒達賢. (1994). 策略矩陣分析法基礎. 管理評論, 13(2), 1-22.
2. 司徒達賢.2001.”策略管理新論”.智勝文化.
3. 余朝權. (1994). 產業競爭分析專論. 五南圖書出版股份有限公司.
4. 吳思華,1998,產業政策與企業策略,中華經濟研究所
5. 傳媒產業組織研究一個拓展的RC-SCP產業組織分析框架.經濟科學出版社,2007.12
6. 工業材料,散熱/燃料電池技術專題,No.328

英文部份:
1. Anderson, C. R., & Zeithaml, C. P. (1984). Stage of the product life cycle, business strategy, and business performance. Academy of Management Journal,27(1), 5-24.
2. Hofer, C. W. (1975). Toward a contingency theory of business strategy. Academy of Management Journal, 18(4), 784-810.
3. Porter, M. E. (1980). Competitive strategy: techniques for analyzing industries and competitors. 1980. New York–London.
4. Porter, M. E., Goold, M., & Luchs, K. (1996). From competitive advantage to corporate strategy. Managing the Multibusiness Company: Strategic Issues for Diversified Groups, 285.
5. Yin, R. K. (2009). Case study research: Design and methods (Vol. 5). sage.

其他參考資料:
1.先探投資週刊: http://www.ettoday.net/news/20120804/83082.htm
2.IEK產業情報網:http://iekweb2.iek.org.tw/ieknews/Client/newsContentHistory.aspx?industryno=0&nsl_id=92b87b42451c4201b9911352f12e3f29
3.中央通訊社: http://tw.stock.yahoo.com/news_content/url/d/a/140305/1/4ami5.html
4.台灣熱管理協會:http://www.thermal.org.tw/Events/announcement-more.asp?Btfiyl==
5.超眾科技股份有限公司:http://www.ccic.com.tw/
6.Money DJ 財經知識庫:http://www.moneydj.com/kmdj/wiki/wikiviewer.aspx?keyid=8f59e9c5-d6ea-41d3-befa-813b3f890334#ixzz2wrxaxZfV
7.電子工程專輯:2014年4月,pp31-32
8.世界材料網: www.materialsnet.com.tw
http://www.panasonic.com/industrial/electronic-components/protection/pyrolytic-graphite
9.C4-顯示卡散熱器:IHS iSuppli Research:https://technology.ihs.com/406327/digital-signage-and-professional-display-market-set-for-solid-growth-in-2012
10.C2-筆記型電腦散熱器:IDC:http://trendevery.blogspot.tw/2013/04/2013-smartphones-expected-to-outship.html
11.I2-儀器設備:Databeans(2010) ;工研院IEK(2010/07)
12.I9-工業其它:McIlvaine Company:
https://www.mcilvainecompany.com/brochures/Alerts_for_Internet/s25 inair/511 Consolidation in $7 Billion Air Filtration Market.htm
13.H1-遊戲機:拓墣產業研究所http://www.topology.com.cn/release/releasecontent.asp?ID=PCWWN1VUL7L19KAE5119T72FL1
14.I1-機械設備:MarketsandMarkets:
http://www.marketsandmarkets.com/Market-Reports/factory-industrial-automation-sme-smb-market-541.html
15.N1-網路設備:Transparencymarketresearch:
http://www.pressreleasepoint.com/set-top-boxes-market-global-industry-size-market-share-trends-analysis-and-forecasts-2012-2018
16.H9-家電設備:HIS: http://itersnews.com/?p=59573
17.N9-網通其他:HIS: http://itersnews.com/?p=13567
18.I3-電力設備:Electronic:
http://www.electronicproducts.com/Power_Products/Invertors/The_inverter_market_to_be_45_billion_in_2012_and_to_reach_71_billion_by_2020.aspx
19.O1-影印機:Lyra: http://www.prweb.com/releases/2011/9/prweb8774716.htm
20.H4-影音設備:IC Insights: http://www.electronics.ca/store/integrated-circuits-ic-market-drivers-icin103.html
21.I6-控制器:IDC: http://www.sec.gov/Archives/edgar/data/1042783/000104278313000002/irpresentationjanuary720.htm
22.O2-印表機:Who lers: http://paper.udn.com/udnpaper/POE0041/240617/web/
23.C6-機殼風扇:IC Insights: http://www.electronics.ca/store/integrated-circuits-ic-market-drivers-icin103.html
24.O4-投影機:DisplaySearch: http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/100419_pocket_projector_shipment_forecast_to_reach_142m_units_by_2018_displaysearch_reports.asp
25.I4-汽車工業:Global Information: http://www.artc.org.tw/chinese/03_service/03_02detail.aspx?pid=902
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