有關企業社會責任(CSR)的研究，通常著重在消費者的認知，對員工認知的研究，尤其是員工對企業社會責任動機認知的研究卻付之闕如。本研究主要探討員工對企業社會責任的認知與組織承諾之間的關係，同時探討員工對企業社會責任動機的認知如何影響其組織承諾的水準。本研究以台灣銀行業員工為調查母體，有效問卷352 份，研究結果顯示，對員工、顧客、非社會、政府等利害關係人的企業社會責任與組織承諾呈現正向顯著影響，而對社會的企業社會責任則無顯著影響；只有在「價值驅動」的動機下，對員工、顧客、政府的企業社會責任才呈現正向顯著影響。

Previous research on corporate social responsibility (CSR) investigates consumers' perception. However, employees' perception of CSR remains largely unexplored, especially on perception of motivation of CSR. This study mainly
explores how employees’ perception of CSR influences their organizational
commitment. In the meantime, this study also analyses how the perception of employees of CSR motivation affects the level of organizational commitment. The population of this research is all employees of Taiwan banking industry, and a total of 352 usable questionnaires are returned. The findings of the study reveal that CSR to employees, customers, non-social stakeholders and government are significant positive predictors of organizational commitment, but CSR to social stakeholders is not a significant factor affecting the organizational commitment. When employees’
also perceive CSR motives, only under the value-driven motive, CSR to employees, customers and government are significant positive predictors of organizational commitment.

第一章 緒 論............................. ......................................1
第一節 研究背景............... ..............................................1
第二節 研究動機與目的.................... ...............................4
第二章 文獻探討..............................................................7
第一節 企業社會責任.......................................................7
第二節 CSR、社會認同理論與組織承諾之關係................ .12
第三章 研究方法.......................................................... .15
第一節 研究架構及假設..................................................15
第二節 深度訪談............................................................17
第三節 研究變項與問卷設計...........................................19
第四節 前測分析...........................................................23
第四章 研究結果分析與討論...........................................27
第一節 敘述性統計........................................................27
第二節 信度分析...........................................................30
第三節 相關性分析................................................... ....32
第四節 因素分析........................................................ ..34
第五節 階層迴歸分析....................................................36
第六節 研究模型之修正.................................................40
第七節 研究假設檢驗結果綜合分析............................ ...55
第八節 小結-研究結果討論....................................... ....63
第五章 結論與建議.......................................................67
第一節 研究結論與發現............................................. ...67
第二節 管理意涵.................................................... .....69
第三節 研究限制與未來研究方向.............................. ....71
參考文獻
一、中文文獻......................................................... ....72
二、英文文獻........................................................ .....72
附錄問卷............................................................... ....81

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