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博碩士論文 etd-0715108-220940 詳細資訊
Title page for etd-0715108-220940
論文名稱
Title
生技寵物的經營策略研究---以A公司的螢光觀賞魚為例
A Study on the Management Strategies for Biotech Pets: Taking the Glowing Ornamental Fish Marketed by Company A as an Example
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
96
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2008-06-04
繳交日期
Date of Submission
2008-07-15
關鍵字
Keywords
基因轉殖、螢光魚、觀賞魚
Genetic Transformation, Glowing Fish, Ornamental Fish
統計
Statistics
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中文摘要
中文摘要
觀賞魚基因轉殖產業,泛指應用生物技術處理觀賞魚,進而衍生出新品種觀賞魚的產業。本研究整理出,台灣觀賞魚生技產業的特色有:附加價值高、開發期長、獲利期長、研發為主、法規管制多、能源依存度低等。
根據文獻資料和個案公司資料,本研究發現,我國在觀賞魚生技研究上,基因轉殖與複製技術已經累積相當多的研發成果。研發能力,居世界領先地位。螢光魚對於觀賞魚產業水準的提昇,亦扮演極重要的角色。另方面,政府目前大力投資生物科技產業,生技產業中,農業生技較其他醫藥生技產品,風險較低,且產生價值較快,開發潛力大。觀賞魚業者宜多參與產學合作,配合中央研究院、水產試驗所等團隊,及觀賞魚基因轉殖產業技術平台,加快新品種研發時程。
此外,國際間普遍對活體基因改造產品(Living Modified Organism, LMO)有所疑慮,將基因改造的觀賞魚不孕化,並建立基因轉殖水產生物安全評估認證技術,方可避免、或降低基因改造活體生物對環境可能的危害。






關鍵字:基因轉殖、螢光魚、觀賞魚
Abstract
Abstract
The genetic engineering industry for ornamental fish refers to the industry that applies biotechnology to ornamental fish to develop new species of ornamental fish. This research has determined that the features of such industry include: high added values, long time for development, long earning period, R&D-oriented, under numerous restrictions and with less energy dependency.
According to a literature review and profile of the company, the research found that Taiwan has achieved significant results in terms of genetic transformation and cloning. Taiwan is one of the best countries when it comes to research and development abilities. Glowing fish play an important role in the upgrading of the ornamental fish industry. Also, the government encourages investment in biotechnology industries. In all biotechnology industries, agricultural biotechnology has lower risks and faster output than other medical biotechnology products, and hence agricultural biotechnology has greater development potential. The research suggests that the ornamental fish dealers enhance the participation to industry –academy cooperation, cooperating with Academia Sinica, Fisheries Research institute, and the technological platform of ornamental fish genetic engineering industry, to accelerate the schedule of the research and the development of new species.
In addition, facing the doubts related to Living Modified Organisms (LMO) in the international community, ornamental fish producers need to develop new technologies to sterilize genetically modified ornamental fish and create a safety evaluation and certification system for genetic-transformation of aqua-cultural animals to avoid or minimize any possible damage of LMO to the environment.
Keywords: Genetic Transformation, Glowing Fish, Ornamental Fish
目次 Table of Contents
目 錄

論文提要...................................................................................................I
致謝詞......................................................................................................II
中文摘要................................................................................................ III
英文摘要................................................................................................ IV
目錄......................................................................................................... V
表目錄....................................................................................................VII
圖目錄...................................................................................................VIII

本文

第一章 緒論..........................................................................................1
第一節 研究動機..................................................................................1
第二節 研究背景..................................................................................1
第三節 研究目的..................................................................................2
第四節 研究流程..................................................................................3
第二章 文獻整理及探討......................................................................4
第一節 企業經營策略理論..................................................................4
第二節 SWOT分析..............................................................................8
第三節 五力分析................................................................................10
第三章 研究設計................................................................................16
第一節 研究架構................................................................................16
第二節 研究方法................................................................................18
第四章 螢光觀賞魚產業分析............................................................19
第一節 生物科技之發展現況...........................................................19
第二節 觀賞魚產業概述...................................................................22
第三節 螢光觀賞魚產業流程...........................................................29
第四節 螢光觀賞魚產業特色...........................................................40
第五節 螢光觀賞魚現況...................................................................42
第六節 個案公司資料.......................................................................52
第七節 政府政策...............................................................................68
第五章 結論與建議...........................................................................69
第一節 研究結論...............................................................................69
第二節 研究建議...............................................................................70
參考文獻
一、中文部分...................................................................................74
二、英文部分...................................................................................75
附錄
一、A公司繁殖魚種.........................................................................76
參考文獻 References
參考文獻
中文文獻
1.中華民國關稅總局,2008,http://cus93.trade.gov.tw/fsci/。
2.方世榮譯,2003,行銷管理學(Philip Kotler, Marketing Management 11th edition),東華書局。
3.方至民,2006,策略管理,台北縣,前程文化。
4.王為敏,2001,「台灣生技/醫藥產業概況」,http://elsi.nccu.edu.tw/research/final/90_10_final。
5.行政院國家科學委員會,1995,加強生物技術產業推動方案-生物產業,第六卷第三期,頁12-24,台北。
6.林育禾,2005,以電穿孔處理的精子作為四間魚基因轉殖的媒介,國立屏東科技大學水產養殖系碩士論文。
7.曾福生,1993,以電穿孔法促使精子攜帶外來基因之探討:泥鰍之基因轉殖,國立台灣大學漁業科學研究所碩士論文。
8.曾福生,2004,豬乳鐵蛋白基因轉殖草蝦可行性及基因表現研究。國立台灣大學動物學研究所博士論文。
9.嚴麗娟譯,2000,生物科技大商機(Cynthia Robbins-Roth),台北,聯經出版社。

英文文獻
1.Chang, D. C., B. M. Chassy, J. A. Saunders, and A. E. Sowers (Eds.) 1992. Guide to Electroporation and Electrofusion, Academic Press, San Diego: p. 11-417.
2.Clonetech. 2008. http://www.clontech.com/.
3.Michael E. Porter. 1980. Competitive Strategy: Techniques Industries and Competition, N. Y: The Free Press, pp. 4
4.Michael E. Porter. 1985. Competitive Advantage : Creating and Superior Performance, New York: Free Press, pp.12, pp.23.
5.Mir, L. M. 2000. Therapeutic perspectives of in vivo cell electropermeabilization. Bioelectrochemistry 53: 1-10.
6.Neumann, E., A. Sowers, and C. Jordan. 1989. Electroporation and Electrofusion in Cell Biology, Plenum, New York.
7.Philip Kotler. 2003. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, Wiley.
8.Richard d avani. 1994. http://www.ibc.itri.org.tw/content/.
9.Tsai, H. J., C. H. Lai, and H. S. Yang. 1997. Sperm as a carrier to introduce an exogenous DNA fragment into the oocyte of Japanese abalone (Haliotis diversicolor suportexta). Transgenic Res. 6: 85-95.
10.Tseng, F. S., H. J. Tsai, and I. C. Liao. 1995. Electroporation of sperm to introduce foreign DNA into the genome of loach (Misgurnus anguillicaudatus). Can. J. Fish Aquat. Sci. 52: 776-787.
11.Tseng, F. S., H. J. Tsai, I. C. Liao, and Y. L. Song. 2000. Introducing foreign DNA into tiger shrimp (Penaeus monodon) by electroporation. Theriogenology 54: 1421-1432.
12.Tsong, T. Y. 1991. Electroporation of cell membranes, Biophys. J. 60: 297- 306.
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