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博碩士論文 etd-0719107-235237 詳細資訊
Title page for etd-0719107-235237
論文名稱
Title
以NEBIC 理論分析銀行推動電子支付系統之變革
Analysis of Electronic Payment System Implementation for Bank Innovation with NEBIC Theory
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
109
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2007-05-15
繳交日期
Date of Submission
2007-07-19
關鍵字
Keywords
NEBIC理論、電子支付、顧客價值、創新
Electronic Payment System, NEBIC Theory, Innovation, Customer Value
統計
Statistics
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中文摘要
由於資訊科技快速的發展及產業環境不停地改變,銀行業若想持續維持競爭的優勢與快速回應顧客的需求,就必須要有效的提升資訊科技的應用,因此,銀行需要有研究新興資訊科技,使資訊科技符合商業機會,為企業成長調整變革,及評估客戶價值的能力,故本研究計劃以「網路效能商業變革週期」(Net-Enabled Business Innovation Cycle,簡稱NEBIC理論)來分析上述銀行業推行電子支付系統變革時所需要的能力。本研究結果指出電子支付系統的應用,可創造新的價值,提供企業全球化的電子交易服務的機會,並降低交易成本、節省時間、減少資料重複的輸入、人為錯誤的機會。最後,根據這些新興資訊科技推行的評估發現,本研究結果將有助於銀行推行新興資訊科技時,讓銀行業對於商業機會、變革需要的能力、和潛在的顧客價值更加了解。
Abstract
The rapid development of the information technology (IT), coupled with the dynamic changing industrial environment, is promoting the IT as a significant application for the banking to quickly response customer needs and maintains competitive advantage. To do so, banking need to have the ability to investigate the emerging technology, match the technology for economic opportunity, adjust the innovation for business grow, and evaluate the customer value for doing so. This study uses the “Net-Enabled Business Innovation Cycle” (NEBIC) theory to analyze the above issues for the banking when banking promotes the electronic payment system. The results indicate that the application of the electronic payment system can create new value in opening the business globalization opportunity and reducing the transaction cost and time, repetitive data input and chance of human error. Based on these findings, some measures for emerging IT implementation are suggested. The study offers insights that the adopters can focus on to improve their understanding in business opportunity, needed capability for innovation and potential customer value when implementing an emerging technology.
目次 Table of Contents
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與範圍 3
第三節 論文架構 6
第二章 文獻探討 7
第一節 NEBIC理論 7
第二節 電子支付系統 17
第三節 顧客價值 33
第三章 以NEBIC理論分析電子支付系統 47
第一節 分析銀行業電子支付系統網路服務的新興資訊科技 47
第二節 分析銀行業電子支付系統的商業機會 56
第三節 分析銀行業電子支付系統執行變革以成長 61
第四節 探討銀行業電子支付系統顧客價值 72
第四章 、結論 82
第一節 研究結論 82
第二節 研究貢獻 88
第三節 研究建議 92
第四節 研究限制及後續研究方向 95
參考文獻 96
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