本篇論文對廠商之間的競爭互動(competitive interaction)行為進行探討並將廠商之間的競爭互動分成兩個類別，一個為創新活動的發起，另一則是創新活動的回應，本研究所欲探討的問題如下：廠商之間的競爭互動會受到那些因素影響？有哪些因素是影響廠商對於創新回動的發起與回應？本研究是針對2000到2009年間手機品牌廠商的競爭互動進行探討，從網路及報章雜誌上收集資料，並將資料做處理，以量化的方式進行命題的驗證。

This study discusses competitive interaction between firms’ behavior of interaction and competition among manufacturers is divided into two categories, one for the initiation of innovation activities, the other is to respond to innovation activities. In this thesis, I attempt to explore what are the factors that affect the company's launch for the innovative and dynamic response back? This study focuses on 2000 to 2009 years, the competitive interaction between mobile phone brands to explore, from the Internet and newspapers and magazines to collect data and information is then processed to quantify the way proposition verification.

第一章　緒論　-------------------------------------------------------------------------------------　1
第一節　研究背景　------------------------------------------------------------------------　1
第二節　研究目的　------------------------------------------------------------------------　3
第三節　研究對象與範圍　--------------------------------------------------------------　4
第二章　文獻探討　------------------------------------------------------------------------------　5
第一節　產業組織理論　-----------------------------------------------------------------　5
第二節　資源基礎理論　-----------------------------------------------------------------　6
第三節　動態競爭　------------------------------------------------------------------------　7
第四節　「知覺－動機－能力」觀點　----------------------------------------------　9
第五節　超優勢競爭　-------------------------------------------------------------------　11
第六節　競爭互動　----------------------------------------------------------------------　13
第三章　研究方法　----------------------------------------------------------------------------　15
第一節　研究架構　----------------------------------------------------------------------　15
第二節　競爭行動資料的選擇　------------------------------------------------------　16
第三節　研究年份的選擇　------------------------------------------------------------　17
第四節　資料的收集　-------------------------------------------------------------------　18
第五節　操作性變數的定義　---------------------------------------------------------　20
第六節　統計分析方法　----------------------------------------------------------------　22
第四章　假說推導　-----------------------------------------------------------------------------　24
第一節　創新行為的發起　------------------------------------------------------------　24
第二節　創新活動的回應　------------------------------------------------------------　28
第五章　資料分析　-----------------------------------------------------------------------------　32
第一節　敘述統計分析　----------------------------------------------------------------　32
第二節　創新行為發起的研究假說驗證－使用T檢定　----------------------　35
第三節　創新行為回應的研究假說驗證－使用事件歷史分析法　--------　42
第四節　小結　-----------------------------------------------------------------------------　47
第六章　結論與管理意涵　-------------------------------------------------------------------　49
第一節　研究結論　----------------------------------------------------------------------　49
第二節　管理意涵　----------------------------------------------------------------------　51
第三節　研究限制　----------------------------------------------------------------------　52
參考文獻　------------------------------------------------------------------------------------------　54

參考文獻

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