本研究以部落格的自我揭露為主題，探討觀眾的支持對部落客自我揭露的自我效能之影響以及自我揭露行為對其所知覺網路人際關係滿意度的影響，並進一步了解部落客在部落格的自我揭露是否也會依不同的依附型態而有所差異。研究結果發現，觀眾的支持對部落客自我揭露的自我效能有正向的影響，部落客自我揭露的自我效能對於自我揭露行為、網路人際關係滿意度有正向的影響。並且在自我效能、自我揭露-誠實以及網路人際關係滿意度三個構面中，安全依附型態者比起逃避與焦慮依附者有較高得分。研究顯示雖然CMC提供新的建立人際關係的場所，但在虛擬環境中，個人仍會受到其固有特質的影響而不會有全然的改變。

The main purpose of this study is to investigate if bloggers’ attachment style would affect their self-disclosure. In addition, the study also examines if bloggers’ social support would affect blogger’s self-efficacy to self-disclose, if self-disclosure would affect Internet interpersonal satisfaction. The results show that social support has positive effect on blogger’s self-efficacy to self-disclosure, and blogger’s self-efficacy to self-disclose has positive effect on self-disclosure and Internet interpersonal satisfaction. The results also show that bloggers of the secure attachment style have higher score than avoidant and anxious attachment styles on self-efficacy, self-disclosure, and Internet interpersonal satisfaction.

第一章 緒論 .................................................1
第一節 研究背景與動機 ............................1
第二節 研究目的與問題 ............................3
第三節 研究步驟 ........................................4
第二章 文獻探討 ..........................................5
第一節 部落格 ............................................5
第二節 依附理論 ......................................11
第三節 自我效能 ......................................19
第四節 自我揭露 ......................................23
第三章 研究方法 ........................................28
第一節 研究架構與研究假說 ..................28
第二節 變數的操作型定義與衡量 ..........30
第三節 研究樣本與資料收集 ..................37
第四節 資料分析方法與工具 ..................38
第四章 資料分析 ........................................40
第一節 樣本敘述性統計分析 ..................40
第二節 因素分析及信效度檢定 ..............46
第三節 研究模式與研究假說檢定 ..........55
第四節 不同依附型態之模式比較 ..........57
第五章 結論與建議 ....................................64
第一節 研究結果與討論 ..........................64
第二節 研究建議 ......................................68
第三節 研究限制 ......................................70
第四節 未來研究方向 ..............................71
參考文獻 .....................................................72
附錄一 本研究問卷 ....................................79

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