隨著整體外在環境變遷，加上科技業創新不斷之趨勢，以致市場及客戶端的需求隨著改變，許多企業為了在市場上求得一席之地，更需謹慎地觀察市場動向，逐漸投入大量的研發能量，在適當時機點推出符合市場的產品，才不至於為市場所淘汰。而過去研究偏向量化之探討，量化研究應用於科技創新研發與管理注重在某些特定人、事及情況下之行為模式及性質研究，無法有更細微的探討，因此本研究利用質化研究法更深入探討整個科技產業在創新研發流程及管理，從而將量化研究所注重的單一特質擴大為整個事件過程，讓企業在競爭環境下對研發產品或技術效率上有更高掌握度。
領導不僅是由上而下的管理內涵，透過不同管理方式，來領導團隊，而由下而上的追隨也會影響領導風格，主管的領導方式及各項能力，都是部屬仿效的榜樣，同時，領導者也必須對整體團隊人員的情況及能力特質有一定的掌握度，分配適當的工作，適時引導部屬，此外，身為領導也必須要有遠見，了解市場的變動，執行開發適當的產品之決策，以期共創美好的未來。

With the overall environmental changes, coupled with the progress of scientific and technological innovation and the evolving needs of the market, companies need to carefully observe the market trends, and invest heavily in R&D in order to gain a spot in the marketplace. Launching the right product at the right time can help sustain the companies longer. The past researches have been largely focusing on quantitive research, where they place an importance on specific people, events and circumstances without zooming in on a deeper level. Therefore, this research is to harness the qualitative research technique to explore further on the R&D procedure and management in the technology industry, turning away from the linear qualities centered on by the quantitive research to a holistic process, with the intention to facilitate companies in their R&D and technological efficiency in the future.
Leadership is not only the art of management from the top to subordinates to lead the team through different management methods, but also the way will affect the leadership style from the subordinate to the top management. The way of leader's management and his capabilities are the good example for the subordinate learning. At the same time, leaders must also take control the situation of team personnel, the characteristics and capacity and assign appropriate work to guide the subordinates. In addition, leaders must have a vision to understand market changes to develop appropriate products in order to create a better future.

1 Introduction+1
1.1 General Background Information+2
1.2 Research Motive+3
1.3 Purpose of Research+5
1.4 Study Process+6
1.5 Overview of Dissertation+8
2 Literature review+9
2.1 Personality traits and Creativity+9
2.2 Leadership styles and situational Leadership+10
2.2.1 the type of leadership and the type of leadership style+13
2.2.2 the situation leadership+17
2.3 Organizational culture+22
2.3.1 Organizational culture+22
2.3.2 Organizational innovation+23
2.3.3 Organizational learning+24
2.3.4 Organizational learning culture and organizational innovation culture.26
2.4 Humanized management and Hierarchy of Needs theory+27
2.4.1 Humanized management+27
2.4.2 Maslow's hierarchy of needs+33
2.5 Innovation strategy management+35
2.5.1 Technological innovation+35
2.5.2 The opportunity to enter+37
2.5.3 Innovative sources+39
2.5.4 Type of innovation +42
3 Methodology+46
3.1 Grounded Theory+50
3.1.1 Grounded Theory Analysis+51
3.1.2 Grounded Theory in the implementation of procedure+55
3.2 Theoretical sampling+58
3.3 Data collection+64
3.4 Data analysis+66
4 Result+82
4.1 Open coding+82
4.2 Axial coding+90
4.2.1 Ability to Develop, Team Atmosphere, Contribution and Enthusiastic Incentive+97
4.2.2 Manager Background, Leadership Style+99
4.2.3 Team R&D Capability, Team Composition, Engineer Personality +100
4.2.4 Products Selection, Innovative Content and Type, Time to Enter the Market+101
4.2.5 R & D centralization Model, Team Management & Operation, Work Distribution+101
4.2.6 Future Development, Personal Growth+103
4.3 Selective coding+105
4.3.1 Situational leadership+111
4.3.2 Leading follower+112
4.3.3 Team lineup+113
4.3.4 Innovative strategy+114
4.3.5 Team efficiency+114
4.3.6 Future expectations+115
5 Discussion+118
5.1 Conclusions+118
5.2 Suggestions+121
5.2.1 Suggestion for the company+121
5.2.2 Suggestion for future research+122
6 References+124
7 Appendix+131

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