Responsive image
博碩士論文 etd-0729108-214627 詳細資訊
Title page for etd-0729108-214627
論文名稱
Title
美商電子業進入台灣之進入模式研究
On the Entry Mode of American Electronic Firms Entering Taiwan
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
86
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2008-06-14
繳交日期
Date of Submission
2008-07-29
關鍵字
Keywords
進入模式、進入策略、國際企業、電子產業
Entry Mode, Entry Strategy, Electronics Industries, Multinational Corporations
統計
Statistics
本論文已被瀏覽 5705 次,被下載 0
The thesis/dissertation has been browsed 5705 times, has been downloaded 0 times.
中文摘要
自1966年以來,Microchip公司進入台灣,也開啟了電子產業進入台灣的先河。從此之後,外商電子業對於台灣的投資環境開始有了濃厚的興趣,隨後也開始有越來越多外商電子業開始進入台灣。
台灣一直以來因為電子業的群聚效應,造成了外商電子大廠大多為了享受這個群聚上的利益而進入台灣,因此,也造就了台灣電子業的蓬勃發展。由於台灣與中國大陸在文化、語言上的相似度高,許多台商在拓展海外市場時常以中國大陸為選擇的區位,其中又以電子業為甚。這種情況也造成了中國大陸近年來在沿海幾個都市中也出現了電子業的群聚現象。未來勢必會造成海外的電子產業進入中國大陸的趨勢。
本研究以過往美國電子產業進入台灣,其在進入時所衡量的各個情況,依照這些情況的特性來選擇進入策略的模式。本研究特別探討台灣的子公司,以了解廠商在具備何種能力條件之下或是在面臨甚麼樣的環境下會選擇出哪一種進入模式。本研究將根據所蒐集到的資料進行實證研究,並且列出幾項可清楚衡量的變數做為實證的分析資料。
本研究將進入策略分為獨資與合資兩類,結果發現海外經驗變數會對於進入策略的選擇產生顯著的影響,其他類變數的解釋能力就沒有如此強烈。本研究建議未來想要進入台灣或是中國大陸的電子產業可以考慮多幾個方面,在未來的特定時間點上,衡量完該廠商以及地主國市場的情況之後,得以選擇出適當的進入模式。
Abstract
Microchip’s enter in 1996 pioneered the affluence of electronic firms’ investments. Since then, investment environments of Taiwan pose as a luring target for foreign electronic firms, they also entered Taiwan gradually.
Clustering effect is the main factor affecting Multinational Corporations’ entry decision; they entered Taiwan due to this reason as well. The promising industry was thus created. Due to similarities in culture and language between Taiwan and PRC, Taiwanese firms serve PRC as the target when considering expanding strategies. Among them, electronic firms claim a large proportion. Clustering effects are also found in several coastal cities in PRC, as a consequence. It’s expected that the history repeats itself in PRC as it did in Taiwan.
Previous studies served situations evaluated by US electronic firms which were willing to enter Taiwan as the base, and discussed their entry modes. This thesis aims at discussing subsidiaries in Taiwan in order to understand under which circumstances of capacity or environment would result in which entry modes. This research conducted empirical studies on gathered data, and listed several measurable variables as the data used in analyses.
This study categorizes entry strategy into wholly owned and partly owned, and discovered that foreign experience factor significantly affects the entry modes while other factors bear less significant explanatory powers. This research is suggesting that electronic firms could advisedly think over more factors when considering entering Taiwan or PRC, and evaluate firms and market conditions of target country in order to find the best suitable entry mode.
目次 Table of Contents
第一章 緒論 5
第一節 研究背景與動機 5
第二節 研究目的 7
第三節 研究流程 9
第二章 文獻探討 11
第一節 海外投資基礎理論 11
第二節 海外市場進入模式之定義與類型 26
第三節 進入模式之選擇因素 29
第三章 研究架構與研究方法 31
第一節 研究架構 31
第二節 研究假設 33
第三節 研究變數之操作性定義與衡量 40
第四節 研究對象及樣本蒐集 48
第五節 資料分析方法 51
第四章 研究結果與發現 53
第一節 樣本廠商之資料特性 53
第二節 進入模式影響因素之影響 62
第三節 假設檢定 68
第四節 分析結果彙整 72
第五章 結論與建議 73
第一節 研究結論 73
第二節 研究貢獻 76
第三節 研究限制 78
第四節 後續研究的建議 79
參考文獻 80
參考文獻 References
中文部分:
1. 方至民(2006),國際企業管理,台北市:前程文化出版
2. 吳思華(1990),交易成本理論在企業經營策略與組織管理上涵義,管理新思潮,台北:中華民國管理科學學會。
3. 吳思華(1996),策略九說:策略思考的本質,台北市:麥田出版。
4. 李文瑞、曹為忠、陳旭銘(2001),台商赴大陸投資進入模式影響因素之研究-中小企業之實證分析,中山管理評論,第九卷第一期,61-86。
5. 張正人(1996),交易成本觀點下大陸市場進入模式之實證研究,大同工學院事業經營學系未出版碩士論文。
英文部分:
1. Coase, R. H. 1937. The Nature of the Firm. Economica, N.S. 4:386-405
2. Williamson, O. E. 1975. Markets and Hierarchies: Analysis and Antitrust Implications. New York: The Free Press.
3. Williamson, O. E. 1981. The Economics of Organization: The Transaction Cost Approach. American Journal of Sociology, 87(3):548-577.
4. Williamson, O. E. 1985. The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting. New York: The Free Press
5. Teece, D. 1986. Transaction Cost Economics and the Multinational Enterprise. Journal of Economic Behavior and Organization.7:21-45.
6. Rindfleisch, A. and Heide, J.B. 1997. Transaction Cost Analysis: Past, Present, and Future Applications. Journal of Marketing , 61:30-54.
7. Anderson, and Gatignon, 1986. Modes of Foreign Entry: A Transaction Cost Analysis and Propositions. Journal of International Business Studies, Fall, 1-24.
8. Root, R. Franklin, 1987. Entry Strategies for International Markets. D.C. Health, Lexington, MA.
9. Hennart, J., 1991. The Transaction Costs Theory of Joint Ventures: An empirical Study of Japanses Subsidiaries in the United States.” Management Science , 37:483-497.
10.Hennart, Jean-Francois & Young-Ryeol Park 1993. Greenfield vs. Acquisition: The Strategy of Japanese Investors in the United States. Management Science, 39(9):1054-1070.
11.Penrose. E. 1959. The Theory of The Growth of The Firm. New York: John Wiley.
12.Peng M. L. 2001. The Resource-Based View and International Business Journal of Management. 27: 803-829.
13.Prahalad, C. K. and G. Hamel. 1990. The Core Competence of the Corporation. Harvard Business Review, 68(3): 79-92.
14.Grant 1991. The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation ,California Management Review,Spring,114-135.
15.Barney 1991. Firm Resource and Sustained Competitive Advantage. Journal of Management, 17(1):99-120.
16.Teece, D., G. Pisano and A. Shuen. 1997. Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18:509-533.
17.Madhok, A. 1997. Cost, Value and Foreign Market Entry Mode: The Transaction and the Firm. Strategic Management Journal, 18:39-61.
18.Gomes-Casseres B. 1989. Joint Ventures in the Face of Global Competition. Sloan Management Review, 30(3):17-26.
19.Hill, C. W. L., P. Hwang and W. C. Kim.1990. An Eclectic Theory of the Choice of International Entry Mode. Strategic Management Journal, 11:117-128.
20.Kim, W. C. and P. Hwang, 1992. Global Strategy and Multinationals ’ Entry Mode Choice. Journal of International Business Studies, first quarter: 29-53.
21.Tsang, Eric W.K.(2000), “Transaction Cost and Resource-Based Explanations of Joint Ventures: A Comparison and Synthesis, ” Organization Studies, 21(1), 215-242.
電子全文 Fulltext
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
論文使用權限 Thesis access permission:校內校外均不公開 not available
開放時間 Available:
校內 Campus:永不公開 not available
校外 Off-campus:永不公開 not available

您的 IP(校外) 位址是 3.237.24.82
論文開放下載的時間是 校外不公開

Your IP address is 3.237.24.82
This thesis will be available to you on Indicate off-campus access is not available.

紙本論文 Printed copies
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。
開放時間 available 已公開 available

QR Code