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博碩士論文 etd-0801108-120847 詳細資訊
Title page for etd-0801108-120847
論文名稱
Title
從持續性競爭優勢觀點探討行動通訊匯流服務產業的形成
The Study of Convergence of Telecom service company in Taiwan - the View of sustainable competitive advantage
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
50
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2008-06-14
繳交日期
Date of Submission
2008-08-01
關鍵字
Keywords
數位匯流、持續性競爭優勢、行動通訊匯流服務、行動通訊
SCA, Digital convergence, FMC, Convergence of Telecom service company
統計
Statistics
本論文已被瀏覽 5773 次,被下載 2171
The thesis/dissertation has been browsed 5773 times, has been downloaded 2171 times.
中文摘要
電信產業與資訊產業有一共同點,那就是依照產業發展與技術演進互相溝通,訂定適合的(fit)技術標準化,使得產業內廠商得以快速發展,並使各自疆界趨近模糊,可是為資訊產業亦是電信產業之公司,比比皆是。但也各自承襲原有的價值創造邏輯,而發展出不同的競爭優勢,再者不同營運模式所累積的核心能力與資源基礎不同亦會形成難以跨越的進入障礙。台灣資通產業以技術跟隨者型態發展也順利取得一席之地,但在技術快速演進的巨輪下與追求成長之間,如何調整策略性資源(Strategic Resources),展現全新的組織結構以商業活動來創造最大的客戶價值,是為關鍵議題。本研究探討範疇界定在行動通訊產業,並以數位匯流發展為背景,聚焦在第三代行動通訊數據服務創新下所產生的企業行為。自競爭優勢與策略性購併的延伸環境下分別挑選領導個案企業進行剖析,透過個案的描述性研究,試圖勾勒從第三代標準技術世代演進到匯流世界中,產業價值構形的變遷。研究結果發現:不同產業之間的匯流(Inter-industry convergence)、同產業之間的匯流(Intra-industry convergence)及不同技術之間的匯流(Inter-technology)。雖然有些技術或產業有相同的屬性,但還是有著不同程度的匯流。科技的影響力是藉由產品或服務來實踐。以行動通訊產業來觀察,終端設備的匯流已慢慢的延伸至服務的匯流。再者為第三代電信服務可提供比以往電信設備快上100 倍的傳輸速度,服務的多樣性便提高許多。在三種不同的匯流技術下產業結構及市場定位將會徹底改變不同以往。歸類於自給自足的產業結構將以策略性購併的方式被改變成為不同產業間的網絡結構,原本的產業價值鏈將被重新定義,不同產業間的服務關係比例將提升且須加強本身產業的附加價值。衍生的新市場機會將會出現,隨之而來的則是新的產業
結構與產業競爭。
Abstract
There are telecommunication industry and information industry to cost altogether, that is to communicate with each other according to industry
development and technological gradual progress and fit Technological standardization, make the industry must use the fast development in the manufacturer, make the convergence of each boundary-less.Moreover different operation key different from resource foundation to can form difficult entry-barrier that cross over also ability way accumulated. Taiwan’s ICT with the technological follower type, but with pursuing while growing up under large ship of the fast gradual progress of technology, how to adjust strategic resources, Represent brand-new institutional framework to create biggest customer's value with the business activity, it is a key topic.This research probes the mobile telecommunication industry, and base on digital-converge progression, focus on the enterprise behaviors produced under the third generation of mobile telecommunication data services and innovated. And Selected Key companies to analyze separately under the extension environment from competition advantage and Merger & Acquisition, and study through the description of the case. The result of study is found as follows:
􀁺 Three kind of convergence triggering business model changed.
􀁺 New technology of telecommunication created new mobile services.
􀁺 Strategical merger and acquisition changed telecommunication industrial structure.
目次 Table of Contents
致謝辭 I
摘要 II
ABSTRACT III
表目錄 V
圖目錄 VI
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的與問題 2
第三節 研究方法 2
第四節 研究範疇 3
第二章 文獻探討 4
第一節 持續性的競爭優勢 4
第二節 價值鏈與價值組態 7
第三節 購併 9
第三章 行動通訊技術演進暨相關重點技術 14
第一節 行動通訊技術演進 14
第二節 電信產業相關重點技術 18
第四章 全球及台灣電信服務產業價值轉換 23
第一節 數位匯流服務新平台 23
第二節 全球行動電信服務重組 24
第三節 兩股力量引爆電信服務再革命 27
第四節 台灣電信服務公司迎接世界潮流 33
第五章 結論與後續研究建議 37
第一節 研究結論 37
第二節 研究限制與後續研究建議 39
參考文獻 41
參考文獻 References
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三、 相關網站
1. http://www.3gpp.org
2. http://www.gsmworld.com
3. http://www.itu.int
4. http://www.ncc.tw/chinese/
5. http://www.find.com.tw
6. http://www.nii.org.tw
7. http://www.ericsson.com
8. http://www.nokia.com
9. http://www.3g.com.tw
10. http://chinatelecom.com.cn
11. http://www.agilent.com
12. http://iii.org.tw
13. http://www.3gpp2.org
14. http://www.taiwanmobile.com
15. http://www.cht.com.tw
16. http://www.fetnet.net/
17. http://www.digitimes.com.tw
18. http://www.communications.org.tw/
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