過去的創業研究大多屬於靜態、片面、單一層次的分析，研究方法也多以邏輯實證論為主，無法呈現創業行為本身的動態歷程。本研究嘗試補完過去創業研究的缺口，在研究觀點上，採用複雜科學理論的動態觀點，將創業視為一種歷程加以詮釋；在研究方法上，使用詮釋取徑的敘說探究法來撰寫月津文史發展協會的創業故事，並加入研究者自己的反思，不斷與個案對話，最後發展出四段創業故事：「創業的第一步：遠離均衡」、「創業中的奇異吸子：願景與核心資源」、「創業混沌中的曙光：自組織」、「創新發生的型式：浮現」。

本研究透過複雜科學理論的隱喻來詮釋創業歷程，發現成功的創業並非來自完善的創業計畫或創業機會，而是創業家如何讓組織在混沌的環境中，不斷透過與周邊互動來促使自組織行為發生，並透過自組織引發創新出現。對創業家來說，唯有持續演化才是確保創業存續的生存之道。本研究希望透過這四段創業故事，讓有心創業的人士能理解「創業如何逐步發生」，並善用複雜科學帶來的隱喻啟示，增加創業成功的可能。

In the past, most entrepreneurship researches were constructed on static, unilateral, single-level perspectives. They were used to adopt logic positivism as methodology so that it’s hard to see the dynamic process of entrepreneurship. In this paper, I avoid following such paradigm and seek a novel solution in entrepreneurship study. I adopt complexity adaptive system (CAS) as a new theoretical perspective and narrative inquiry as a fresh methodology. In this way, entrepreneurship is viewed as a dynamic process, and all the accounts are arranged in four entrepreneurship stories: “The first step : far from equilibrium”, “Strange attractors : vision and core capability”, “Dawn of the chaos : self-organization”, and “The pattern accompanied innovation: emergence”.

Through the lens of CAS, this research expresses that successful entrepreneurship is simply not the result of perfect planning in advance or opportunity identification. In fact, entrepreneurs try to enact self-organizing through interactions with the outsiders and finally generate innovation. Organizations should view chaos as normal condition thus they can keep evolution to survive. With these metaphors, the research attempt to inspire entrepreneurs and make their entrepreneurship come off.

第一章 緒論…………………………………………………………………………1

第一節 研究動機與背景………………………………………………………1
第二節 研究目的………………………………………………………………4
第三節 研究內容………………………………………………………………7

第二章 文獻探討……………………………………………………………………9

第一節 創業研究回顧…………………………………………………………9
第二節 複雜科學理論………………………………………………………..14
第三節 敘述探究……………………………………………………………..18

第三章 研究設計…………………………………………………………………..24

第一節 詮釋取徑的質化研究法…………………………………………….24
第二節 研究對象、方法與譬喻延伸……………………………………….26
第三節 研究流程—敘說探究的四個步驟………………………………….32
第四節 個案簡介與訪談過程……………………………………………….36


第四章 四段創業敘說故事………………………………………………………..40

故事一 創業的第一步：遠離均衡………………………………………….40
故事二 創業發展中的奇異吸子：願景與核心資源……………………….45
故事三 創業混沌中的曙光：自組織……………………………………….50
故事四 創新發生的型式：浮現…………………………………………….56

第五章 結論與建議……………………………………………………………….63

第一節 敘說故事的寓意：從複雜科學觀點詮釋創業歷程……………….63
第二節 研究限制與困境：身處研究的焦慮……………………………….67
第三節 未來研究建議……………………………………………………….69

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