Responsive image
博碩士論文 etd-0813113-111355 詳細資訊
Title page for etd-0813113-111355
論文名稱
Title
高雄郵輪觀光附屬產業可行性研究
A Feasibility Study on Kaohsiung’s Cruise Lines Ancillary Tourism – Tailor Made Tours Business Plan
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
54
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2013-06-03
繳交日期
Date of Submission
2013-09-13
關鍵字
Keywords
郵輪、觀光、客製化、英文導遊、私人專屬導遊行程
tourisms, private guided tours, cruise ships, Tailor Made, English guide
統計
Statistics
本論文已被瀏覽 5818 次,被下載 0
The thesis/dissertation has been browsed 5818 times, has been downloaded 0 times.
中文摘要
每年有越來越多的大型豪華郵輪停泊高雄,且郵輪上的觀光客大多是初次造訪亞洲的英語系國家遊客。然而高雄大部分的計程車司機並不通曉英文。因此客製化的私人全英文導遊行程將能滿足此一觀光市場之需求。
Abstract
More and more cruise ships are arriving in Kaohsiung each year, primarily full of native English speakers who wish to see Asia firsthand. The majority of Kaohsiung taxi drivers and tour providers are not proficient in English. Tailor Made Tours aims at filling the niche market of private English tours for those visitors who arrive in Kaohsiung via cruise ship.
目次 Table of Contents
Table of Contents
Cover page ......................................................................................................................
Thesis Approval Sheet ...................................................................................................i
Acknowledgements ......................................................................................................ii
Abstract in Mandarin ...................................................................................................iii
Abstract in English ......................................................................................................iv
Table of contents ..........................................................................................................v
Order of figures ...........................................................................................................vi
Order of tables .............................................................................................................vii
Chapter 1 Introduction...................................................................................................1
Chapter 2 Literature Review..........................................................................................3
Chapter 3 Methodology...............................................................................................25
Chapter 4 Findings ......................................................................................................26
Chapter 5 Conclusions.................................................................................................35
References ..................................................................................................................41
v
Order of figures
Figure 1: The Potential Role of Pattern Recognition in Opportunity Recognition .............5
Figure 2: Overview of Integrative Quality Framework.......................................................6
Figure 3: Strategies to Improve Customer Satisfaction.......................................................7
Figure 4: A modified model of service provider selection criteria......................................8
Figure 5: The Gap Analysis Model of Service Quality.....................................................13
Figure 6: Two service quality dimensions.........................................................................22
Figure 7: Total perceived quality ......................................................................................23
Figure 9: SWOT Analysis .................................................................................................28
Figure 10: Revenue By Year .............................................................................................36
Figure 11: Expenses By Year ............................................................................................38
Figure 12: Profit/Loss by year ...........................................................................................39
vi
Order of tables
Table 1: Customer expectations when service failures or problems occur ......................20
Table 2: Start-Up Costs ....................................................................................................35
Table 3: Sales Forecast for 2013-2015 .............................................................................36
Table 4: Expenses for using 9 seat vehicle .......................................................................38
Table 5: Expenses for using 7 seat vehicle .......................................................................38
Table 6: Profit/Loss Forecast for 2013-2015 ......................................................................3
參考文獻 References
References
Baron, Robert A. "Opportunity Recognition As Pattern Recognition: How Entrepreneurs "Connect The Dots" To Identify New Business Opportunities." Academy Of Management Perspectives 20.1 (2006): 104-119. Business Source Complete.Web. 27 June 2013.
Buttle, Francis, and Jamie Burton. "Does Service Failure Influence Customer Loyalty?." Journal Of Consumer Behaviour 1.3 (2002): 217. Business Source Complete.Web. 26 June 2013.
Caruana, Albert. "Service Loyalty: The Effects Of Service Quality And The Mediating Role Of Customer Satisfaction." European Journal Of Marketing 36.7/8 (2002): 811-828.Business Source Complete. Web. 26 June 2013.
Cronin Jr., J. Joseph, Michael K. Brady, and G. Tomas M. Hult. "Assessing The Effects Of Quality, Value, And Customer Satisfaction On Consumer Behavioral Intentions In Service Environments." Journal Of Retailing 76.2 (2000): 193. Business Source Complete.Web. 27 June 2013.
Culbertson, Satoris S. "Do Satisfied Employees Mean Satisfied Customers?." Academy Of Management Perspectives 23.1 (2009): 76-77. Business Source Complete.Web. 27 June 2013.
Eda, Atilgan, AkinciSerkan, and AksoySafak. "Mapping Service Quality In The Tourism Industry." Managing Service Quality 13.5 (2003): 412. Business Source Complete.Web. 27 June 2013.
41
Golder, Peter N, DebanjanMitra, and Christine Moorman. "What Is Quality? An Integrative Framework Of Processes And States." Journal Of Marketing 76.4 (2012): 1-23. Business Source Complete.Web. 27 June 2013.
Gremler, D.D. and Brown, S.W. “Service loyalty: its nature, importance and implications”, in Edvardsson, B., Brown, S.W., Johnston, R. and Scheuing, E.E. (Eds), Proceedings American Marketing Association (1996): 171-180.
Grönroos, Christian. Service Management and Marketing: Customer Management in Service Competition. 3rd ed. Chichester, West Sussex, England: J. Wiley & Sons, 2007. Print.
Heng-Hsiang, Huang, and Chiu Chou-Kang. "Exploring Customer Satisfaction, Trust And Destination Loyalty In Tourism." Journal Of American Academy Of Business, Cambridge 10.1 (2006): 156-159. Business Source Complete.Web. 27 June 2013.
Hernandez-Maestro, Rosa M., and Oscar Gonzalez-Benito. "Objective Quality And Business Performance In Service Environments: Moderating Effects Of Entrepreneurs' Knowledge And Involvement." Service Industries Journal 31.14 (2011): 2321-2354. Business Source Complete.Web. 27 June 2013.
Hersh, Abdullah Mohammad. "Evaluate The Impact Of Tourism Services Quality On Customer's Satisfaction." Interdisciplinary Journal Of Contemporary Research In Business 2.6 (2010): 207-234. Business Source Complete.Web. 27 June 2013.
"Importance Of Innovation, Creativity And Quality For Shore Excursions." International Cruise & Ferry Review (2010): 43. Business Source Complete.Web. 27 June 2013.
42
Jeon, Hoseong, and Beomjoon Choi. "The Relationship Between Employee Satisfaction And Customer Satisfaction." Journal Of Services Marketing 26.5 (2012): 332-341. Business Source Complete.Web. 27 June 2013.
Johnson, David. "Providing Ecotourism Excursions For Cruise Passengers." Journal Of Sustainable Tourism 14.1 (2006): 43-54. Business Source Complete.Web. 27 June 2013.
Kattara, HananSaad, Dina Weheba, and Osman Ahmed El-Said. "The Impact Of Employee Behaviour On Customers' Service Quality Perceptions And Overall Satisfaction." Tourism & Hospitality Research 8.4 (2008): 309-323. Business Source Complete.Web. 27 June 2013.
Klaus, Philipp `Phil’, and Stan Maklan. "Towards A Better Measure Of Customer Experience." International Journal Of Market Research 55.2 (2013): 227-246. Business Source Complete.Web. 26 June 2013.
Muskat, Birgit, Matthias Muskat, and Deborah Blackman. "Understanding The Cultural Antecedents Of Quality Management In Tourism." Managing Service Quality 23.2 (2013): 131-148. Business Source Complete.Web. 27 June 2013.
Nguyen Quang, Vinh, and Long Nguyen Luong. "The Relationship Among Expectation, Satisfaction And Loyalty Of International Visitor To Hanoi, Vietnam." Journal Of Global Management 5.1 (2013): 30-43. Business Source Complete.Web. 27 June 2013.
Olimpia, Ban, and PopaLuminiţa. "Guest Services Quality AssesmentIn Tourism, Using An Attributes Scale." Annals Of The University Of Oradea, Economic Science Series 19.2 (2010): 378-384. Business Source Complete.Web. 27 June 2013.
43
Pilelienė, Lina, and AudriusŠimkus."Tour Operator's Service Quality Evaluation Model." Management Of Organizations: Systematic Research 61 (2012): 101-114. Business Source Complete.Web. 27 June 2013.
Supitchayangkool, Surat. "The Differences Between Satisfied/Dissatisfied Tourists Towards Service Quality And Revisiting Pattaya, Thailand." International Journal Of Business & Management 7.6 (2012): 30-39. Business Source Complete.Web. 27 June 2013.
“2011 Market Profile” Cruise Lines International Association. N.p..Web.<http://www.cruising.org/sites/default/files/pressroom/Market_Profile_2011.pdf>. 09 April 2013.
“2013 Industry Sourcebook” Cruise Lines International Association. N.p..Web.<http://www.cruising.org/sites/default/files/PDF/sourcebook/2013NORTHAMERICAINDUSTRYSOURCEBOOK.pdf>.09 April 2013.
“2013 State of the Industry presentation” Cruise Lines International Association. N.p..Web.<http://www.cruising.org/sites/default/files/pressroom/January30Deck_FINAL.pdf>.09 April 2013.
“Cruise Industry Overview – 2011.”Florida-Caribbean Cruise Association.N.p..Web.<http://www.f-cca.com/downloads/2011-overview-book_Cruise Industry Overview and Statistics.pdf>.09 April 2013.
“Cruise Industry Overview – 2012.”Florida-Caribbean Cruise Association.N.p..Web.<http://www.f-cca.com/downloads/2012-Cruise-Industry-Overview-Statistics.pdf>.09 April 2013.
44
“Cruise Lines International Association 2012 Cruise Industry Update” Cruise Lines International Association.N.p..Web.<http://www.cruising.org/sites/default/files/pressroom/2012CruiseIndustryUpdateFinal.pdf>.09 April 2013.
“Cruise Lines International Association 2012 Industry Update” Cruise Lines International Association.N.p..Web.<http://www.cruising.org/sites/default/files/pressroom/2012CLIAIndustryUpdate.pdf>.09 April 2013.
“Cruise Lines International Association 2013 Cruise Industry Update” Cruise Lines International Association.N.p..Web.<http://www.cruising.org/sites/default/files/pressroom/CruiseIndustryUpdate2013FINAL.pdf>.09 April 2013.
“State Economic Fact Sheets” Cruise Lines International Association. N.p..Web.<http://www.cruising.org/sites/default/files/pressroom/2011EconomicStudies/EconStudy_State_Facts_2011.pdf>.09 April 2013.
“102年國際郵輪船期預報表”. File last modified 29 May 2013. Microsoft Excel File.
電子全文 Fulltext
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。
論文使用權限 Thesis access permission:自定論文開放時間 user define
開放時間 Available:
校內 Campus:永不公開 not available
校外 Off-campus:永不公開 not available

您的 IP(校外) 位址是 3.235.139.122
論文開放下載的時間是 校外不公開

Your IP address is 3.235.139.122
This thesis will be available to you on Indicate off-campus access is not available.

紙本論文 Printed copies
紙本論文的公開資訊在102學年度以後相對較為完整。如果需要查詢101學年度以前的紙本論文公開資訊,請聯繫圖資處紙本論文服務櫃台。如有不便之處敬請見諒。
開放時間 available 永不公開 not available

QR Code