本研究主要是以企業所實行之供應鏈為研究標的，探討影響組織供應鏈管理的相關因素。並以策略的觀點，探討相關變數之間的關係，及其之間的互動對於供應鏈績效所產生的影響。在本研究中，主要探討的策略包括：「供應鏈策略」、「供應鏈能力」、「競爭策略」、「產品多角化程度」與等。
研究變數資料的取自於郵寄問卷，以有進行相關多角化的製造業為研究對象，研究結果顯示，企業越是比競爭者重視競爭策略，企業營運績效越好。然而，企業對供應鏈管理策略的重視程度、企業的供應鏈管理能力、企業的產品多角化程度，不見得會對企業營績效有顯著正向影響。

The relationships between supply chain management and its corresponding　variables are the focus in this research. Furthermore, this study tries to explore the　interaction between supply chain management and those corresponding variables on　both the effectiveness of supply chain and whole organization. The main variables　employed at this study include, supply chain strategy, supply chain ability, competitive strategy, and product diversification.
Through mail to collect data, the companies with related diversification are the goals to deliver questionnaires. The results that the more a company emphasizes competitive strategies than his competitors, the better his operating performance is. However, supply chain strategy, supply chain ability, and the degree of product diversification do not have significant effect on a company’s operating performance.

目錄
第一章 緒論 1
第一節　研究背景 1
第二節　研究問題 2
第三節　研究流程 3
第二章 文獻探討 4
第一節　供應鏈管理 4
一、供應鏈的定義 4
二、供應鏈管理的定義 5
三、供應鏈管理與企業策略之關係 7
四、供應鏈管理與企業績效之關係 7
第二節　競爭策略與競爭優勢 11
一、競爭策略的概念 11
二、策略分類 12
三、競爭優勢與供應鏈管理之關係 13
第三節　產品多角化策略 15
一、產品多角化類型 16
二、產品多角化與績效之關係 16
第四節　經營績效 18
第三章 研究方法 20
第一節　各研究變項之操作型定義 20
第二節　資料蒐集方式 23
第三節　資料分析方式 23
一、敘述性統計分析 23
二、信度分析 23
三、差異性分析 24
四、迴歸分析 24
第四章 結果與分析 25
第一節　敘述性統計量分析 25
一、樣本結構 25
二、供應鏈管理策略 27
三、供應鏈管理能力 28
四、競爭策略 29
五、產品多角化策略 30
第二節　信度分析 32
第三節　差異性分析 32
第四節　相關分析 35
第五節　迴歸分析 35
第五章 結論與建議 37
第一節　研究結論 37
一、敘述統計 37
二、差異性分析 38
三、迴歸分析 39
第二節　建議 39
第三節　未來研究方向 40
參考文獻 41
中文文獻 41
英文文獻 42
附錄：問卷 50

表目錄
表 三 1. Cronbach’s α係數之評定標準 24
表 四 1. 企業特徵 26
表 四 2. 供應鏈管理策略之敘述統計表 27
表 四 3. 供應鏈管理能力之敘述統計表 28
表 四 4. 企業競爭策略之敘述統計表 29
表 四 5. 產品多角化策略之敘述統計表 31
表 四 6. 各變項之信度分析 32
表 四 7. 企業成立年數在各構面之差異性分析 33
表 四 8. 員工人數在各構面之差異性分析 33
表 四 9. 資本額在各構面之差異性分析 34
表 四 10. 年營業額在各構面之差異性分析 34
表 四 11. 各變項之相關分析 35
表 四 12. 自變項對整體績效的影響 36
表 五 1. 基本資料對於各構面因素之差異性分析 38

圖目錄
圖 一 1. 研究流程 3
圖 三 1. 研究架構 20

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