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博碩士論文 etd-0829107-150705 詳細資訊
Title page for etd-0829107-150705
論文名稱
Title
資訊產品失敗案例之研究:失敗因素對資訊產品經營策略之影響
Study On Failed Cases Of Information Products: Influence Of Failure Factors On Business Strategy For Information Products
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
79
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2007-06-27
繳交日期
Date of Submission
2007-08-29
關鍵字
Keywords
通訊、資訊產品、電腦、鴻溝、失敗、消費性電子
gap, failure, information products, computer, telecommunication, consumptive electronic
統計
Statistics
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中文摘要
近年來我國資訊工業的發展已逐漸取得重要成果,相對傳統產業在高科技資訊產品方面,我國業者在系統整合、資訊安全與嵌入式軟體等領域也深耕出厚實的根基,目前,幾乎所有資訊產品都是植基於半導體的積體電路(IC),自1970年代開始即以每十年一個級距在進步改變,到1990年代級距已經縮短到三年,目前,更是級距愈短,變化愈快,於是造成高科技的相關產業處在一個非常不穩定性的經營層面,改朝換代的戲碼不斷上演。
眾所周知,高科技的產品價值取決於軟體的運用與普及,所有硬體配備均相對應新的效能指標軟體而設計,也因此,許多資訊產品在劇烈的競爭角逐之下,順著資訊高速公路可看到一路充斥著不計其數的失敗破產公司與被淘汰資訊產品的墳場。
基於資訊產品失敗率極高,尤其是新產品推出的風險甚高,依據美國產品發展與管理協會(Product Development and Management Association;PDMA)的調查,資訊產品進入市場平均失敗率為41%,而平均每6.6個新創意才有一個可以成功地商業化上市。本研究觀察資訊產品要建立新的市場與版圖並非一蹴可及,眾多的產品不免曇花一現,失敗收場者遍地皆是,成功者卻寥如可數。在論文研究中有相當多的研究在探討企業如何成功,但是探討企業經營失敗的,卻幾乎無人碰觸,但其重要性,決不亞于探討成功之因素。是以,如何從眾多失敗的案例中,探討失敗的主要因素,如何避免重蹈覆策,降低失敗的危險因數,因此,本論文研究探討究竟是內部經營因素使然或者是外部市場競爭因素所造成?是內部決策錯誤還是執行層面因素所致?相信此份研究的內容應可作為企業投入或應用在資訊產品開發經營時的重要參考。本研究重點以:
(一) 資訊產品進入市場,構成失敗的因素彙集研究,擬出失敗因素假說。
(二) 透過個案企業高階主管的深度訪談,印證失敗產品的「重要因素」,並進行匯整分析。
本研究根據訪談結果及前述理論與實務結合印證,再經由分析發現,歸納出對國內資訊產品失敗因素比較及推論未來發展趨勢的結論,提出推論結果顯示:共同對新產品開發相關周邊產品的配合運用程度(相容性)、市場變化與競爭者因素、現場失敗成本因素的掌握、新產品開發的能力與技術受訪者均一致性的同意是構成資訊產品開發成敗的主要癥結。
Abstract
Taiwan’s information industry has made significant improvement in the past decades, especially for the electronic information hardware, which stands in a dominant position in the world. Taiwan now is the third largest electronic information hardware region all over the world. As for the traditional industry toward the high-tech information products, Taiwan also has steady foundation in systems integration, information security, and embedded software. Now, almost all the information products are rooted with ICs. From 1970s, every ten years marked a changing point, and, in 1990s, such changing period is reduced to three years. Because of the fast improvement pace, the relevant high-tech industry is positioned in the extremely unstable managing level, in which the replacement incident is on the stage repeatedly.
It is well-acknowledged that the value of high-tech products is the application and the acceptance level of software. All hardware equipments are designed under the indicative software. Therefore, numerous information products have been failed in the severe competition.
The high ratio of failure, especially the highly risk from new products is said, according to the Products Development and Management Association (PDMA) (US), the average failure rate of information products is 41%, and there is only one successful product in the market in every 6.6 new ideas. Thus, this thesis interviews some related managers to research the reasons of failure in information products development when entering the markets, and make the relevant indicative analysis. Hopefully, this study can be an important reference for enterprises when devoting or applying to information products development.
Study Purposes:
1. Research the reason of failure in information products when entering markets.
2. From the meeting with the managers, the “key factors” of product failure are examined, and then to make analysis as references to avoid failure risks.
Combining the interview results, mentioned theory and real cases, the paper has compared in depth and drawn a conclusion that the main reasons to new information products failure consist of the following elements as popularity and development degree of their ambient products (compatibility), control of market changes, competors and failure cost, the ability and technology to develop new products etc.
目次 Table of Contents
第一章 緒論 1
第一節 研究背景及動機 1
第二節 研究目的 2
第三節 研究流程 3

第二章 相關文獻之探討 4
第一節 資訊產品的特性 4
一、資訊產品的定義 4
二、資訊產品的產業環境 5
三、資訊產品未來趨勢 7
四、資訊產品的特性 9
五、經營失敗的原因 11
六、失敗理論 12
第二節 產品經營的策略規劃 14

第三章 研究方法 21
第一節 建立研究命題 21
第二節 研究方法的選擇 25
第三節 個案深度訪談 28
第四節 研究物件的選定 30
第五節 訪談程式與問卷設計 31

第四章 個案深度訪談 33
第一節 個案一A公司 33
第二節 個案二B公司 38
第三節 個案三C公司 44

第五章 研究發現 51
第一節:個案訪談結果匯整 51
第二節:個案針對失敗因素之差異分析 52

第六章 結論與未來研究方向 62
第一節 研究結論 62
第二節 研究限制 65
第三節 未來研究方向 66

參考文獻 67
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