社群網站使得人與人之間溝通的管道產生了重大的變化，時間與空間的限制得以突破，個人分享資訊和觀點的能力及意願也大幅提昇，但隨之而起的也有增加寂寞感與削弱實際互動的負面效應。本研究採用 Facebook 做為線上行為的觀察平台，以其「加入好友」的行為模式，觀察若領導者要求加入部屬的 Facebook 好友，部屬是否會接受。並以部屬的 LMX 為自變項，了解部屬自認為是內團體或外團體時，對領導者要求加入好友的行為有何影響。此外，加入部屬的人口資料與個人特質做為調節變項，如資訊素養、自我揭露程度等指標，以瞭解其是否存在干擾作用。
研究方法採用問卷蒐集資料，以邏吉斯迴歸分析獲得研究結果，發現LMX雖與部屬將主管加入好友的行為無直接的顯著相關，但經過部屬的資訊素養、組織承諾、工作滿意等因素調節則呈現顯著相關。亦即可以透過檢視符合此要件的部屬是否願意加入主管為好友的行為，了解其LMX的高低，進而做為領導者經營與部屬關係的參考。

Social networks have created new communication channels for people. Breaking the limit of time and space, the willingness and possibility to share private information and perspectives have been aroused. However, this might also brings the side-effects which are loneliness and alienation. This study examines if facebook, one of the most popular social network website is related to attitudes and behaviors which followers should accept their supervisor’s request of adding friends. Additionally, some characteristics of the followers were added to examine the interference of information literacy、job satisfaction and organizational commitment.
The quantitative data were collected by questionnaires and analyzed by logistic regression, finding that follower’s information literacy, organizational commitment and job satisfaction are significantly related to the relationship between LMX and the attitude of followers. Therefore, we can examine the attitude and behavior of the followers on facebook to infer the level of LMX, and manage the relationships between leader and members according to that.

摘要 ii
Abstract iii
第一章 緒論 1
第一節 研究背景 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻回顧 6
第一節 社群網站現況簡介 6
第二節 主管部屬交換關係品質 11
第三節 資訊素養 15
第四節 自我揭露程度 17
第三章 研究方法與研究設計 19
第一節 假說設定 19
第二節 研究方法 23
第四章 實證分析 26
第一節 問卷前測信度分析 26
第二節 正式問卷分析 31
第三節 邏吉斯迴歸分析 34
第五章 結論與建議 39
第一節 研究結論 39
第二節 研究限制與後續建議 42
第六章 參考文獻 43
附錄-問卷 54

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