[回到前頁查詢結果 | 重新搜尋]

姓名	王亭文(Ting-wen Wang)	電子郵件信箱	E-mail 資料不公開
畢業系所	人力資源管理研究所(Institute of Human Resource Management)
畢業學位	碩士(Master)	畢業時期	97學年第1學期
論文名稱(中)	雇主形象與雇主吸引力關係之研究：求職者與雇主性格相似度及周遭評價之調節作用
論文名稱(英)	Relationship between employer image and organizational attractiveness as an employer: the moderating effects of the similarity between job seekers’ and organizations’ personality and others’ opinion.
檔案	etd-0206109-162233.pdf 本電子全文僅授權使用者為學術研究之目的，進行個人非營利性質之檢索、閱讀、列印。 請遵守中華民國著作權法之相關規定，切勿任意重製、散佈、改作、轉貼、播送，以免觸法。	論文使用權限	電子論文：校內校外完全公開
		論文語文/頁數	中文/60
		統計	本論文已被瀏覽 5654 次，被下載 1809 次
摘要(中)	以往的研究多著重在雇主吸引力與雇主形象中的功能性特徵做連結，且將潛在求職者是為理性的個體分析者。但其實潛在求職者在選擇工作時，除了客觀因素也會有考慮其他因素，如感性訴求或是與組織的契合，且潛在求職者因對於組織僅有粗略的印象，因此決策時會參考旁人意見或是受旁人影響是眾所皆知的。本研究將雇主形象增加象徵性意義構面，探討其與雇主吸引力之關聯，並探討人的性格與組織性格相似度及周遭人評價對於此一關係的影響。 針對151位電子電機工程、資訊工程與通訊相關系所碩二學生，進行調查研究後發現，象徵性意義確實對雇主吸引力有顯著影響，且相對於功能性特徵有較佳的解釋力。然而，人與組織性格相似度與周遭人評價對於雇主形象與雇主吸引力間之關係在本研究沒有顯著的干擾作用。
摘要(英)	Most of previous works focused on the relationship between organizational attractiveness as an employer and instrumental attributes of employer image. Potential job seekers were viewed as rational and alone decision makers. However, in addition to objective facts, potential job seekers consider other facts when they make a job decision such as emotional facts and perceived harmony with organization. Furthermore, potential job seekers hold a vague impression on a potential employer. Others’ opinions of potential employers must be their crucial information sources and they may change decision because of others’ opinion.  The study add symbolic meaning construct to employer image and research the relationship between it and organizational attractiveness as an employer and found it is significant related to organizational attractiveness as an employer. The mediated effect of the similarity between potential job seekers’ personality and organizations’ personality and others’ opinions are considered here. Both of them don’t significant mediated the relationship between employer image and organizational attractiveness as an employer.
關鍵字(中)	雇主形象 功能性特徵 人與組織配適 象徵性意義 雇主吸引力	關鍵字(英)	employer image symbolic meaning instrumental attributes p-o fit organizational attractiveness as an employer
論文目次	第一章 緒論.............................................. 1 第一節 研究背景...................................................1 第二節 研究目的...................................................2 第二章 文獻探討.......................................... 3 第一節 雇主形象...................................................3 第二節 雇主形象與雇主吸引力.......................................9 第三節 人與組織之配適度與雇主吸引力..............................11 第四節 社會影響力與雇主吸引力....................................12 第三章 研究方法......................................... 15 第一節 研究對象..................................................15 第二節 研究工具..................................................19 第三節 統計方法..................................................25 第四章 結果分析......................................... 27 第一節 各公司間雇主形象之差異分析................................27 第二節 個人背景、公司背景、雇主形象與雇主吸引力之關係...........30 第三節 雇主形象對雇主吸引力之影響分析............................32 第四節 功能性特徵與象徵性意義對於雇主吸引力影響比較..............34 第五節 干擾變數對雇主形象和雇主吸引力之影響分析..................35 第五章 討論與建議....................................... 38 第一節 研究結果..................................................38 第二節 雇主形象對雇主吸引力之影響...............................38 第三節 潛在求職者性格對象徵性意義與雇主吸引力之影響..............40 第四節 周遭人評價對功能性特徵與雇主吸引力之影響.................41 第五節 管理實務建議..............................................41 第六節 研究限制..................................................42 第七節 後續研究建議..............................................42 參考文獻................................................ 44 附錄一.................................................. 47 附錄二.................................................. 48
參考文獻	Aaker, J.L. 1997. Dimensions of Brand Personality .Journal of marketing research,34: 347-356 Saks, A.M. & Ashforth,B. E. 1997. A longitudinal investigation of the relationships between job information sources, applicant perceptions of fit, and work outcomes. Personal Psychology, 55(2): 395. Argenti .P. A. & Druckenmiller, B.T. 2003.Reputation and the corporate brand. Tuck School of Business Working Paper.03-13 Barber. 1998. Recruiting employees. Sage Publications Thousand Oaks. Benjamin. S.1987. The people make the place. Personnel Psychology, 40(3):437-453 Cable, D.M.& Judge, T.A.1997. Aapplicants personality, organizational culture and organization attraction. Personal Psychology, 50(2):359 Cable, D.M.& Judge, T.A.1996.Person–Organization Fit, Job Choice Decisions, and Organizational Entry. Personal Psychology, 67(3):294 Cable, D.M.& Judge, T.A.1994. Pay preferences and job search decisions: a person-organization fit perspectives. Personal Psychology, 47(2):317 Deutsch, M., &Gerard, H.B. 1955. A study of normative and informational social influences upon individual judgment. Journal of Abnormal and Social Psychology, 51(3): 629. Filip ,L. , Greet, V. H., &Frederik. 2007.Organizational Identity and Employer Image: Towards a Unifying Framework. British Journal of Management,18(1): S45 - S59. Gatewood, D., Gowan, M. A., & Lautenschlager, G. J.1993. Corporate Image, Recruitment Image, and Initial Job Choice Decisions. Academy of Management, 36(2): 414-427 Gotsi ,M., &Wilson ,A.M. 2001.Corporate reputation: seeking a definition. Corporate Communications: An International Journal,6(1): 24-30(7) Goldberg ,C .B. 2001. Applicant reaction to the employment interview a look at demographic similarity and social identity theory. Journal of business research, 56(8):561 James, R. G.,& Jack, G.W. 1999.Marketing Corporate Image: The Company as Your Number One Product .McGraw-Hill Professional.P.2 Jos , L., Annelien, S., & Sandra ,S. 2003.The role of corporate image and company employment image in explaining application intentions. Journal of Economic Psychology,24(1): 1-15 Keller, K. L. 1993 .Conceptualizing, measuring, and managing customer-based brand equity.Journal of Marketing,57(1):1-22 Kennedy, S.H., 1977. Nurturing corporate image. European Journal of Marketing.,11 (3), 12064. Knox, S., &Freeman,C. 2006. Measuring and Managing Employer Brand Image in the Service Industry.Journal of Marketing Management,22(7): 695-716 Kristof ,A.L. 1996. Person-organization fit: an integrative review of its conceptualizations,measurement, and implications. Personal Psychology, 49 (1): 1 Lievens, F., &Highhouse, S. 2003.The relation of instrumental and symbolic attributes to a company’s attractiveness as an employer. Personnel Psychology,56(1):75-102 Nha, N., &Gaston L. 2001. Corporate image and corporate reputation in customers’ retention decisions in services. Journal of Retailing and Consumer Services,8(4):227-236 Padgett,D., & Allen. D .1997.Communicating experiences: a narrative approach to creating service brand image. Journal of Advertising,26:49-62 Pierre, B.,Michael ,E., &Li Lian Hah.2005. Captivating company:dimensions of attractiveness in employer branding.International Journal of Advertising,24(2): pp. 151–172 Riordan, C.M., Gatewood, R.D., Bill, J.B. 1997.Corporate Image: Employee Reactions and Implications for Managing Corporate Social Performance. Journal of Business Ethics,16(4):401-412 Rynes, S.R. 1989. Recruitment , job choice, and post-hire consequences. Handbook of Industrial and Organizational Psychology, Consulting Psychologists Pr. Sara,L., Rynes, R. D., & Bretz Jr. 1990. The Importance of Recruitment in Job Choice: A Different Way of Looking. Personal Psycholgy, viewed at http://digitalcommons.ilr.cornell.edu/cahrswp/389 Slaughter, J.E., Zickar, M.J., Highhouse, S., &Mohr, D.C.,2004.Journal of applied psychology.Personality trait inferences about organizations: development of a measure and assessment of construct validity. ;89(1):85-103 Smither, S.W., Highhouse S., Zickar., Michael ,.J .T.,Todd S.,Sandra, L., &Slaughter,J.E. 1999.Assessing Company Employment Image: an Example in the Fast Food Industry. Personnel Psychology,52(1): 151-172 Spector , A. J.1961. Basic Dimensions of the Corporate Image. The Journal of Marketing,25(6):47-51 Turban, D.B. 2001.Organizational Attractiveness as an Employer on College Campuses: An Examination of the Applicant Population. Journal of Vocational Behavior,58(2):293-312 Turban, D.B. 2001. Organizational Attractiveness as an Employer on College Campuses: An Examination of the Applicant Population. Journal of Vocational Behavior, Volume 58, Issue 2, Pages 293-312 Turban, D. B., Forret, M. L., &Hendrickson, C. L. 1998.Applicant Attraction to Firms: Influences of Organization Reputation, Job and Organizational Attributes, and Recruiter Behaviors. Journal of Vocational Behavior, 52(1):24-44 Turban, D.B., &Greening ,D.W.1997. Corporate Social Performance and Organizational Attractiveness to Prospective Employees.1997 .Academy of Management Journal 40(3): 658–672. Van Hoye, G., & Lievens, F. 2005. Social influences on organizational attractiveness:I nvestigating if and when word-of-mouth matters. Manuscript submitted for publication. 林震岩，2006，多變量分析SPSS的操作與應用，臺北：智勝文化。 何金銘，2006，統計法輯要，台南：復文書局。 李青芬、李雅、趙慕芬，2001，組織行為學，台北：華泰書局。 黃英忠、張國義、杜佩蘭，2002，報紙招募廣告內容及訴求--招募者與求職者觀點，人力資源管理學報，第二卷，第二期，pp. 099-112
口試委員	黃振聰 - 召集委員 陳以亨 - 委員 任金剛 - 指導教授
口試日期	2009-01-18	繳交日期	2009-02-06

[回到前頁查詢結果 | 重新搜尋]