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博碩士論文 etd-0212109-101341 詳細資訊
Title page for etd-0212109-101341
論文名稱
Title
在行動P2P網路環境中的集購資訊散播率之研究
An Group-Buying Message Distribution Rate Research in Mobile P2P Network Environment
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
72
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2009-01-16
繳交日期
Date of Submission
2009-02-12
關鍵字
Keywords
行動點對點網路、點對點網路、散播率、C2C電子商務、集體購物、行動商務
Distribution, C2C E-Commerce, P2P Network, Group-Buying, Mobile Commerce, Mobile P2P Network
統計
Statistics
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中文摘要
全球無線通訊網路的成長、掌上型裝置的激增與個人生活中要求隨時與人保持聯繫的需求,使得行動通訊快速地進入日常生活中。利用手機或PDA等無線行動裝置,每一個點都可以獨立的進行彼此的溝通,此環境與P2P網路雷同,利用手機所連結成的網路,形成的商業行為是一種新的商業管道,而集體購物經常發生在日常生活中,同一地區的人或親朋好友針對共同需求,一起購買相同的商品,以增加議價力量並達到降低售價的目的。
本研究提出在行動環境下之集體購物的系統架構,探討各階段消費者可能遇到的問題並提出輔助方法,讓這個環境內的行動裝置使用者更快速地找尋適合的集購資訊,使消費者擁有更多的購物資訊與制定較佳的購物決策。藉由Sensor Network結合MP2P網路的概念,快速的將欲散佈之集購訊息傳遞至賣場內各處,經由反覆實驗的觀察商場中的集購資訊散播率的變化,可以得知在某固定的商場中在哪些狀況之下可以有較佳的集購資訊散播率。
Abstract
As the global wireless network becoming mature, the growing number of mobile devices, and the personal need of keeping in touch with others daily, mobile communication is becoming a necessity of life. Using mobile devices, such as cell phones or PDAs, everyone could communicate with each other independently; and this communication environment is similar with P2P network. Utilizing the connection network of cell phones is becoming a brand new business channel. Since group-buying is part of our daily life, people live in the same area could buy products or services together based on mutual needs, and this could enhance the bargaining power of customers and lower the purchase price.
This research proposes a group-buying system architecture under mobile environment, and discusses the problems that customers might encounter in every stage of the buying process. Mobile device users under the environment could exchange information with each other and this could help customers search group-buying information efficiently. Sensor Network combines with MP2P Network accelerates the spread of group-buying information in a marketplace, and helps the originator and other buyers to negotiate with the supplier.
Based on the observation of the variation of the group-buying information distribution in the experiment, we summarize under what situation a better information distribution would take place in a specific marketplace.
目次 Table of Contents
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的 4
第四節 問題描述 5
第二章 文獻探討 7
第一節 線上集體購物 7
一、 線上集體購物之定義 7
二、 線上集體購物之模式 8
三、 台灣線上集購網站現況 9
第二節 行動商務與普及商務 11
第三節 P2P(Peer-to-Peer)資訊傳遞技術 14
一、 混合式架構: 15
二、 分散式架構: 16
第四節 行動P2P (Mobile Peer-to-Peer) 資訊傳遞技術 17
一、 行動P2P資訊分享與應用平台架構 17
二、 iClouds Project 19
第三章 行動點對點網路環境下集體購物之系統架構 23
第一節 集體購物系統架構 23
第二節 系統特性 25
第三節 集體購物流程 25
第四節 激勵機制 27
第四章 實驗設計 30
第一節 模擬環境 30
第二節 實驗流程 30
第三節 系統假設與參數定義 31
一、 參數定義 33
二、 系統元件說明 36
第五章 實驗結果 38
第一節 實驗總表 38
第二節 有Bulletin Board環境之集購訊息散播率 41
第三節 無Bulletin Board環境之集購訊息散播率 51
第六章 結論 60
參考文獻 61
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何昭宗,從公平性認知探索不同激勵機制對加入集體購物行為之影響,中山大學資訊管理研究所碩士論文,民國95年
賴維佑,行動P2P網路下以信用評等為基礎的交易機制,國立中山大學資訊管理研究所碩士論文,民國95年。
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