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博碩士論文 etd-0213109-095505 詳細資訊
Title page for etd-0213109-095505
A Effect of Time to Group-Buying in Mobile P2P Network Environment
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Mobile P2P Network, P2P Network, Mobile Commerce, C2C E-Commerce, Group-Buying, Forecasting
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The goodness of group buying is consumers can buy product with lower price, and seller can reduce the bargain cost by collecting orders. But it is hard to be realized in the mall. A recent survey shows most everyone has his own mobile device. In this research, we organize a mobile P2P network by exchanging between two mobile devices. We propose a system for consumers and sellers to exchange group buying information.
In Mobile P2P Network environment, group buying initiator is hard to decide the best timing to end the group buying. Because buyers can easily participate or leave the group buying group, and initiator may not know the exactly how many buyers participate the group buying. So we simulate a virtual mall with the realistic data and try to find the suitable group buying model in this environment. Then we examine if participation externality effect, price drop effect and ending effect will appear in this model. Finally, we observe the trend of the number of buyers in group buying to suggest the group buying ending time.
The research result indicates that participation externality effect and price drop effect still appear in the Mobile P2P Network environment. But ending effect is not obvious. Because the group buying information is distributed by participating buyers, the distribution will affect the trend of participation and participation externality effect. With suggestion of the system, initiator will not waste much time to wait few participations, and participators can reduce the time cost.
目次 Table of Contents
第一章 緒論 1
第一節 研究背景 1
第二節 研究動機 2
第三節 研究目的與問題描述 3
第四節 論文架構 4
第二章文獻探討 5
第一節 線上集體購物 5
第二節 風險態度與消費者行為 7
第三節 行動商務與普及商務 10
第四節 P2P(Peer-to-Peer)資訊傳遞技術 13
第三章 系統架構與實作 16
第一節 系統架構 16
第二節 集購結束機制 21
第三節 實驗環境與系統參數 22
第四章 實驗結果與討論 23
第五章 結論與未來發展 27
參考文獻 28
參考文獻 References
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