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博碩士論文 etd-0215111-144408 詳細資訊
Title page for etd-0215111-144408
論文名稱
Title
敘說持續開創的組織-以BS文教企業集團為例
Narrating the entrepreneuring organization-the case of BS Cultural and Educational Enterprise Group
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
213
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2011-01-25
繳交日期
Date of Submission
2011-02-15
關鍵字
Keywords
集體創業觀點、敘說探究、組織創業、持續開創發展的歷程模式、持續開創組織
collective entrepreneurship perspective, Narrative inquiry, organization entrepreneurship, Entrepreneuring process model, Entrepreneuring organization
統計
Statistics
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The thesis/dissertation has been browsed 5787 times, has been downloaded 1670 times.
中文摘要
中文摘要
本研究是探討作為價值創造織組者的持續性開創組織,如何形成持續開創動能的歷程。延續研究者之前探索獲得的暫存結論,這?堜瓵蛌澈鬮簼妎}創組織,乃基於本身的設定在其市場上開展創新與價值創造活動,而本研究中所指的開創(entrepreneuring)乃指涉組織成員進行創新與價值創造的活動歷程,此與傳統指稱的「創業」(entrepreneurship)僅代表創立新事業的意義有很大的不同。另外,持續開創組織主要仰賴成員的互動與參與來產生價值創造活動,這是組織內上自創辦者下至第一線的組織成員的共創發展過程。因此本研究主要探討的議題有:組織在其發展歷程中如何產生持續開創的動能?組織成員們如何共同地進行的價值創造之活動?研究目的乃是對於持續性開創組織的運作歷程進行探索性的揭露。這樣的探問乃為有關「所以然」問題之探索,因此採行質性研究中的敘說探究法,並以集體創業的觀點為研究視角來進行研究。通過BS文教企業之受訪者敘說出的故事,從中探究組織脈絡下的開創事件、經驗與開創者在敘說中建構出的意義,具體化了組織持續開創的歷程。經過對於敘說文本的循環式分析與詮釋,發展出「持續開創發展的歷程模式」,並從中產生了以下的發現:
1.組織在發展歷程中,經由「浮現」-「過濾與修正」-「保留」的循環建構力形成了有效孵育開創的佈景(setting)。
2.持續開創的動能來自於組織成員與創業佈景間的交互作用,有效地將個體成員的能力轉化為集體的綜效。
3.通過三個作用的啟動與發展有效地將個體能力轉化為集體綜效:
(1)從相信每個人具有開創的能力來啟動成就集體綜效的歷程。
(2)集體的綜效來自於有效調合個人發展需求與組織整體運作間的辯證關係。
(3)透過算計式與社會式允諾的綜合運用聚合個體成為整體。
Abstract
Abstract
This study explores the entrepreneuring organization which presents itself as the organizer of value creation, how to create a sustained momentum in entrepreneuring along its developmental process. Based on the findings from previous study, the so-called entrepreneuring organization is the one which based on its distinguished position in the marketsset and conducted its own innovation and value creation activities. And what refers to entrepreneuring here is to differentiate it from conventional definition concerning entrepreneurship which mainly related to venture creation, it is more about the process where members in such organization conduct innovation and value creation activities.
Two major issues are investgated: How sustained momentum in entrepreneuring is emerged along the developmental process; How members conduct innovation and value creation activities collectively.
The purpose of this study is to conduct explorative exposition in understanding the process regarding how entrepreneuring organization functions. The narrative inquiry method and the perspective of collective entrepreneurship are applied in proceeding to this study. The “Entrepreneuring process model” has been depicted from this study and has sorted out research findings as follows:
1). The entrepreneurial setting is merged from the process of cycleing construction:“emergion”-“filtering and selection”-“retaining”, as organization develops.
2). The sustained momentum in entrepreneuring is coming from the interaction among members and entrepreneurial setting which tranfroms individual agency into collective synergy effectively.
3). Three steps are pointed out to transform individual agency into collective synergy:
a. The process transforming into collective synergy is activated via the believing in competent individuals who can create entrepreneuring.
b. The collective synergy is produced from effective harmonizing between the needs for individuals to proceed to their own development and for organization to function as intergral whole.
C. Aggregating individuals as a whole via interplay between calculative and social commitments.
目次 Table of Contents
目 錄
謝 辭 i
中文摘要 iii
Abstract iv
目 錄 vi
表 次 x
圖 次 xi
第一章 緒 論 1
第一節 研究背景與動機 1
一、持續開創組織的興起 1
二、持續開創的活動 2
三、組織創業研究的方興未艾 3
第二節 研究問題與目的 4
一、持續開創組織的特質 4
二、組織創業發展歷程的懸擱 5
三、研究立場 7
四、研究目的與問題 7
第三節 研究策略與流程 9
一、研究策略 9
二、研究流程 11
第二章 理論背景與發展 13
第一節 組織創業 13
一、創業研究的興起 13
二、創業研究的兩大方向 14
三、組織創業研究的回顧 15
四、組織創業研究的主要議題 16
五、組織創業的特點 19
六、組織創業研究的問題 19
七、小結 22
第二節 持續開創的組織 22
一、持續開創組織的樣態 23
二、持續開創組織與傳統創業組織的比較 25
三、小結 27
第三節 集體創業的研究觀點 28
一、為何談集體創業觀點 (Collective entrepreneurship perspective) 28
二、集體創業觀點 (Collective Entrepreneurship Perspective) 32
第四節 歷程研究的取徑 34
一、「其然」(What)與「所以然」(How)的認識途徑 34
二、由事件導向取徑認識「所以然」(How)的議題 35
三、歷程研究與敘說探究 36
四、本研究採取敘說探究法的合理性 36
第五節 敘說探究的認識進路 37
一、從創業者的語言與意義建構進行探識 37
二、敘說探究法簡介 39
三、敘說探究法的特性 42
四、敘說探究法與創業故事的關係 43
五、敘說探究在創業歷程研究中的運用 49
第三章 研究方法 54
第一節 質性研究方法概述 54
一、質性研究方法的特色 54
二、敘說探究與其他質性研究方法的比較 56
第二節 敘說探究法的採用 58
一、為何採用敘說探究(Why narrative inquiry) 58
二、敘說分析以深入故事的深層結構 60
第三節 研究場域 63
一、BS公司的簡介 63
第四節 研究步驟與執行 64
一、研究設計 66
二、研究步驟與進行 66
第四章 個案公司與人物呈現 75
第一節 呈顯場景- BS文教公司 75
一、BS的前期 75
二、運作特色與發展歷程中浮現的獨特機制 78
三、後續事業體的發展 85
第二節 主要人物登場 88
一、創辦人-Wang 88
二、教研的圖解第一人-E老師 90
三、南部區域經理-S協理 94
四、中部區域經理-H協理 101
五、總經理-Y總 104
第五章 敘說與分析 107
第一節 發展與創化 107
一、從危機應變下產生的一連串發展 107
二、調和理念與市場需求的創新作為 122
第二節 個體的自組織 131
一、直營創業擴點 131
二、直營創業歷程的故事 133
第六章 發現與結論 160
第一節 研究發現 160
一、發展歷程中浮現的創業佈景(entrepreneurial setting) 161
二、結構創業佈景的的循環建構力 164
三、持續開創的動能來自於組織成員與創業佈景間的交互作用,有效地將個體成員的能力轉化為集體的綜效 166
四、通過三個作用的啟動與發展把個體能力轉化為集體綜效 170
第二節 研究結論 174
一、有效的賦能與即時的助燃 174
二、創造支持持續開創的情境 175
三、運作合作互動的網絡 175
第三節 研究貢獻 176
一、增益了組織創業理論上的研究課題 176
二、有助於理解持續開創組織的實務運作發展歷程 177
三、展演了運用敘說探究法進行中觀層次議題的研究 177
第四節 研究限制與建議 178
一、研究限制與困境:身處研究的焦慮 178
二、未來研究建議 179
參考文獻 181
中文文獻 181
英文文獻 182

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