貪婪是人類生存的中心要素，然而目前針對貪婪發展的實證研究仍非常稀少。過去以往的研究大多探討貪婪的內容，其中亦有提及貪婪的光明面，且指出貪婪為一種由負向延伸至正向的連續性構念，本研究將連續性的貪婪量化測量，並進一步探討貪婪對工作投入的影響。本研究認為可以將抱負和應得權益感視為衡量工作場所中正向及負向的貪婪。迴歸分析結果顯示，貪婪、抱負與應得權益感皆會提升個人的工作投入，此外，與應得權益感相比，抱負對於工作投入的相對重要性較高。

Although greed is central element in human existence, empirical research on the personal and social dynamics of greed is rare. Differ from previous research which mainly focus on greed’s content and some mentioned that greed has its bright side and can be ranged from bad greed to good greed, the present study quantified the continuum of greed and examined the relation between job involvement and greed; also I proposed to measure the level of greed by taking ambition and entitlement as the positive and negative of greed in the work place. Regression analyses’ result suggested that greed, ambition and entitlement can best lead to job involvement. Besides, ambition has higher relative importance than entitlement.

CHAPTER 1 INTRODUCTION 1
1.1 Background 1
1.2 Problem Statement 4
1.3 Objectives 5
CHAPTER 2 LITERATURE REVIEW 6
2.1 Greed 6
2.2 Job Involvement 19
CHAPTER 3 METHOD 29
3.1 Research Framework 29
3.2 Hypothesis 30
3.3 Data and Samples 31
3.5 Data Analysis 41
CHAPTER 4 RESULTS 43
4.1 Descriptive Statistics 43
4.2 Correlation 45
4.3 Regression 47
CHAPTER 5 CONCLUSION 52
5.1 Discussion 53
5.2 Limitation and Future Research 56
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