本研究之研究目的旨在探討家族企業文化於傳承過程中，因為兩代之間認知的差異將如何影響企業的競爭策略及組織系統的維持或改變。於是，為了深入瞭解企業創辦人最初秉持的經營理念，以及因為世代差異關係，接班人如何在企業文化的承接與突破中不斷地磨合，本研究選擇透過訪談的質性研究方法進行個案分析。研究過程除了訪談的第一手資料，也蒐集了研究個案近十年的股東會年報以及知名企管網站對於本研究個案的採訪稿，再輔以相關文獻相互應證分析，歸納出企業文化的傳承性以及不可傳承性，以期對家族企業在經營管理層面有所建議與助益。

The purpose of the research is probe into whether the business strategy and the organization configuration would change due to the intergenerational cognition discrepancy during the succession of family business. Therefore, in order to understand the management philosophy of business founder, and know more about how did the second-generation succeed to the business based on the condition of value discrepancy among two generations, the research make the case study through interview, the method of qualitative study. Besides, we collected the second-hand data and information from annual report and reports from well-known websites. Then, we made cross-analysis between all the data, information as well as the references from related researches. Consequently, we conclude the concept of succession and non-succession on business culture, and expect the conclusion could be helpful to the management of family businesses in succession issue.

Thesis Examination Report……………………………………………………………………… i
Chinese Abstract……………………………………………………………………………………… ii
English Abstract……………………………………………………………………………………… iii
Chapter 1 Introduction…………………………………………………………………………… 1
1.1 Research background……………………’…………………………………………… 1
1.2 Research motivation and purpose……………………………………………… 4
1.3Process of research……………………………………………………………………… 7
Chapter 2 Literature Review……………………………..…………………………………… 10
2.1 Organizational culture……………….…………………………..………………… 11
2.2 Family business culture………………………………………………………………17
2.3 Organizational culture and heritage……………………………………………21
2.4 Relationship between organizational culture, competitive strategy
and organizational system……………………….……………..…………………36
2.5 Successor’s influence of organizational culture…....……………………44
2.6 Organizational cultural inheritance and adjustments………………….49
2.7 Relationship between organizational operation and performance.52
Chapter 3 Research Method………………………..…….………………….…………………58
3.1 Case study……………………………………………….………………….………………59
3.2 Research procedure………………………………………….…………………………67
Chapter 4 Case study introduction ………………………………….………………….……73
4.1 Company introduction…………………………………………………….……………73
4.2 Competitive advantage …………………………………………….…………………77
4.3 Business strategy………………………………..…………………….…………………82
4.4 Organizational structure………………………………………………………………84
4.5 Industrial structure………………………………………………………………………90
4.6 Product structure…………………………………………………………………………92
Chapter 5 Case analysis……………………………………………………………………….…123
5.1 Organizational background…………………………………………………………124
5.2 Case analysis………………………………………………………………………………133
Chapter 6 Conclusions and suggestions…………………………………………….…145
Figures
Figure 1.1 Research process……………………………………………………………………… 9
Figure 2.1 Water-lily Model………………………………………………………………………15
Figure 2.2 Single loop and double loop learning…………………………………….…26
Figure 2.3 Competitive strategy structure ……….……………………………………….40
Figure 3.1 Case study process……………………………………………………………………64
Figure 4.1 Company A-global sales positions………………………………………….…74
Figure 4.2 Company A- R&D investments……………………………………………….…79
Figure 4.3 Company A-Net revenue……………………………………..…………………..80
Figure 4.4 Organizational structure………………………………………..…………………87
Figure 5.1 Study framework……………………………………………. …. …. ….……..…144
Tables
Table2.1 Adaptive model strategy…………..………………………………………………38
Table3.1 Three orientation of case studies………………………………………………63
Table3.2 Semi-structured Interview (first)….……………………………………………71
Table3.3 Semi-structured Interview (Second)…………………….……………………71
Table4.1 Department description ……………………………………………………………74
Table4.2 Company A-Departments…………………………………..………………………84
Table4.3 Company A-Shareholding proportion analysis……………………………89
Table4.4 Company A-Production Sites………………………………………………………93
Table4.5 Synthetic resin application……………………………………….………..………96
Table4.6 Polyester resin application…………………………………………………………97
Table4.7 Special material application………………………………..……………………100
Table4.8 Special coating application……………………….………………………………103
Table4.9 Circuit board application……………………………………….…………………107
Table4.10 Resistance application……………………………………………………………110
Table4.11 Membrane material application…………………….………………………119
Table4.12 Semiconductor-related product application……………………………122
Table5.1 Case study analysis………………………………………………………….………123

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