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博碩士論文 etd-0512117-152324 詳細資訊
Title page for etd-0512117-152324
論文名稱
Title
微型餐飲業者的創業學習
Entrepreneurial Learning in Micro Food & Beverage industry
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
95
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2016-07-20
繳交日期
Date of Submission
2017-06-13
關鍵字
Keywords
敘說探究法、質性研究、微型餐飲業者、創業學習、學習行為
Learning behavior, Entrepreneurial learning, narrative inquiry, Food and Beverage industry, Qualitative research.
統計
Statistics
本論文已被瀏覽 5845 次,被下載 498
The thesis/dissertation has been browsed 5845 times, has been downloaded 498 times.
中文摘要
在台灣的每個角落都可以看到微型餐飲業,而普遍的創業研究偏向有制度的企業,較少關注微型餐飲業。本研究以敘說探究法來分析三位微型餐飲業者的創業故事,並且聚焦在創業者的學習行為來探究微型餐飲業者的創業學習。透過訪談、故事撰寫以及事件的歸納與分析,去討論微型餐飲業者的創業學習為何、他們如何進行創業學習以及創業學習有哪些特性。以下為研究發現:

一、 微型餐飲業者經歷創業兩階段:「草創階段」與「穩定階段」
二、 兩階段展現「選擇學習」、「深入學習」、「互動學習」、「經驗反思」、「轉移經驗」五種學習行為。微型餐飲業者透過學習行為強化個人創業經驗,並且形成個人的實作理論與工作軌跡。
三、 微型餐飲業者有三個創業學習特性:第一個是透過現場實作來獲得創業能力;第二個特性是,微型餐飲業者在與客人互動學習下,擁有緊密連結;第三個則是微型餐飲業者透過經驗的反思,將模糊的經驗轉換成創業知識,而這樣的知識並非一般性的專業知識,而是微型餐飲業者擁有的一套經營理論。
Abstract
There are many Food and Beverage industry in Taiwan. However, the studies of Food and Beverage industry is not very common. This study analyzes three stories of entrepreneurship in Food and Beverage industry by narrative inquiry and focus on learning behaviors of entrepreneurs to investigate entrepreneurial learning in Food and Beverage industry. The study discusses “What is learning behaviors of entrepreneurs in Food and Beverage industry?”, “How to generate learning behaviors?” and “What characteristics are on learning behaviors?” through interview, write the stories, analyze and generalize the events.
There are three conclusions in the study. First, the entrepreneur experience two stages in Food and Beverage industry when they start their own business. Two stages are “Pioneering Stage” and “Stability Stage”. Second, the entrepreneur shows five learning behaviors in two stages. Five learning behaviors are “Learn selectively”, “Learn deeply”, “interactive learning”, “reflect on experience” and “Transfer experience”. The entrepreneur strengthens their entrepreneurial experience by learning behaviors and establish a practical theory and work track. Third, the entrepreneur has three characteristics in entrepreneurial learning. The first characteristic is the entrepreneur obtains entrepreneurial abilities by practice. The second is there are close relations between the entrepreneur and the customer when the entrepreneur learn in interactive with customers. The third is the entrepreneur transfers the fuzzy experience to the entrepreneurial knowledge through reflecting their experience. Nevertheless, the knowledge is the operating theory that the entrepreneur generates rather than professional knowledge.
目次 Table of Contents
致謝 i
摘要 ii
Abstract iii
目錄 iv
表次 vi
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第二章 文獻探討 4
第一節 微型餐飲的定義與範圍 4
第二節 創業學習 6
第三章 研究方法 10
第一節 敘說探究法 10
第二節 研究歷程 12
第四章 微型餐飲業者的個案故事 25
第一節 小福的創業故事 25
第二節 小木的創業故事 32
第三節 小豆的創業故事 35
第五章 個案故事分析 41
第一節 微型餐飲業者的創業兩階段--「草創階段」與「穩定階段」 41
第二節 微型餐飲業者的學習行為 48
第三節 微型餐飲業者創業學習的特性 56
第六章 研究結論 62
第一節 研究結論 62
第二節 管理意涵與研究限制 66
第三節 研究反思 67
參考文獻 69
附錄一 受訪者的創業事件 73
一、 A店—小福 73
一、 B店—小木 78
二、 C店—小豆 82
參考文獻 References
一、 中文文獻
1. 利尚仁. (2011). 敘說持續開創的組織: 以 BS 文教企業集團為例 (Doctoral dissertation, 撰者).
2. 高明瑞, 蔡敦浩, & 林慧音. (2012). 社會創業者的育成與實踐: 述說探究之觀點. 創業管理研究, 7(1), 55-81.
3. 蔡敦浩, 利尚仁, & 林韶怡. (2008). 創業研究的新趨向-敘說探究之應用. 中山管理評論, 16(2), 321-349.
4. 蔡敦浩, 劉育忠, & 王慧蘭. (2011). 敘說探究的第一堂課. 鼎茂圖書.
5. 廖瓊雯(2011)。微型餐飲業創業動機, 關鍵成功因素與創業績效之研究。
6. 蕭瑞麟. (2006). 不用數字的研究. 台北: 台灣培生教育出版股份有限公司.
二、 英文文獻
1. Bruner, J. (1986). Actual minds, possible worlds (The Jerusalem-Harvard lectures).
2. Cope, J., & Watts, G. (2000). Learning by doing-An exploration of experience, critical incidents and reflection in entrepreneurial learning. International Journal of Entrepreneurial Behavior & Research, 6(3), 104-124.
3. Cope, J. (2005). Toward a dynamic learning perspective of entrepreneurship. Entrepreneurship theory and practice, 29(4), 373-397.
4. Cope, J. (2003). Entrepreneurial learning and critical reflection discontinuous events as triggers for ‘higher-level’learning. Management learning, 34(4), 429-450.
5. Clarysse, B., & Moray, N. (2004). A process study of entrepreneurial team formation: the case of a research-based spin-off. Journal of Business Venturing, 19(1), 55-79.
6. Czarniawska, B. (2004). Narratives in social science research. Sage.
7. Down, S. (1999). Owner-manager learning in small firms. Journal of Small Business and Enterprise Development, 6(3), 267-280.
8. Deakins, D., & Wyper, J. (2010). A longitudinal and dynamic approach to entrepreneurial learning. New Zealand Journal of Employment Relations (Online), 35(1), 35.
9. Erikson, T. (2003). Towards a taxonomy of entrepreneurial learning experiences among potential entrepreneurs. Journal of Small Business and Enterprise Development, 10(1), 106-112.
10. Entrepreneurial learning: researching the interface between learning and the entrepreneurial context. Entrepreneurship Theory and Practice, 29(4), 351-371.
11. Easterby-Smith, M. (2008). A conversation between entrepreneurship and organizational learning. Entrepreneurial Learning: Conceptual Frameworks and Applications.
12. Holcomb, T. R., Ireland, R. D., Holmes Jr, R. M., & Hitt, M. A. (2009). Architecture of entrepreneurial learning: Exploring the link among heuristics, knowledge, and action. Entrepreneurship Theory and Practice, 33(1), 167-192.
13. Johannisson, B. (2011). Towards a practice theory of entrepreneuring. Small Business Economics, 36(2), 135-150.
14. Minniti, M., & Bygrave, W. (2001). A dynamic model of entrepreneurial learning. Entrepreneurship: Theory and practice, 25(3), 5-5.
15. Politis, D. (2005). The process of entrepreneurial learning: A conceptual framework. Entrepreneurship theory and practice, 29(4), 399-424.
16. Rae, D. (2004). Practical theories from entrepreneurs' stories: discursive approaches to entrepreneurial learning. Journal of Small Business and Enterprise Development, 11(2), 195-202.
17. Rae, D. (1999). The entrepreneurial spirit: Learning to unlock value. Blackhall.
18. Rae, D., & Carswell, M. (2000). Using a life-story approach in researching entrepreneurial learning: the development of a conceptual model and its implications in the design of learning experiences. Education+ Training, 42(4/5), 220-228.
19. Shane, S. (2000). Prior knowledge and the discovery of entrepreneurial opportunities. Organization science, 11(4), 448-469.
20. Van Gelderen, M., van de Sluis, L., & Jansen, P. (2005). Learning opportunities and learning behaviours of small business starters: relations with goal achievement, skill development and satisfaction. Small Business Economics, 25(1), 97-108.
21. Wing Yan Man, T. (2012). Developing a behaviour-centred model of entrepreneurial learning. Journal of Small Business and Enterprise Development, 19(3), 549-566.
22. Young, J. E., & Sexton, D. L. (1997). Entrepreneurial learning: a conceptual framework. Journal of Enterprising Culture, 5(03), 223-248.
23. Zhang, M., Macpherson, A., & Jones, O. (2006). Conceptualizing the learning process in SMEs Improving innovation through external orientation. International Small Business Journal, 24(3), 299-323.

三、 網路資料
1. 微型創業鳳凰網http://beboss.wda.gov.tw/cht/index.php?code=list&flag=detail&ids=46&article_id=2337
2. 萬事達卡(2015)。消費者購買傾向調查-餐飲https://www.mastercard.com/tw/consumer/_assets/PDF/2015-01-28.pdf
3. 行政院主計處(2016)。中華民國行業分類標準
http://www.dgbas.gov.tw/public/Attachment/51230162221KI9NIEKP.pdf
4. 經濟部中小企業處(2016)。中小企業家數—按行業分
http://www.moeasmea.gov.tw/ct.asp?xItem=13559&ctNode=689&mp=1
5. 張婉瑤(2015)。餐飲業—誰抓住了顧客的胃?
https://www.credit.com.tw/CreditOnline/Epaper/IndustrialSubjectContent.aspx?sn=134&unit=338
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