Responsive image
博碩士論文 etd-0524113-162836 詳細資訊
Title page for etd-0524113-162836
Using Internship as Effective Recruiting Tool: Promoting Employer Branding and Organizational Attractiveness
Year, semester
Number of pages
Advisory Committee
Date of Exam
Date of Submission
employer branding, organizational attractiveness, learning opportunity, mentoring, job characteristics, internship
本論文已被瀏覽 5859 次,被下載 515
The thesis/dissertation has been browsed 5859 times, has been downloaded 515 times.
This study tests the relationships between internship, employer branding, and organizational attractiveness. Internship programs have been viewed as one of the effective recruiting tools, and the design of internships are hypothesized to have positive impacts on firms’ employer branding, which in turn influences organizational attractiveness, in that positive signals are sent to interns during internship. Quantitative research is conducted with using online questionnaire. The result indicates that job characteristics, especially autonomy and feedback, and mentoring and learning opportunity provided during internship are strongly related to interns’ general attitudes and perceptions of organization attributes, the two dimensions of employer branding. Besides, employer branding are found to fully or partially mediate the relationship of the internship program and organizational attractiveness. Managerial implications and suggestions for future research are discussed in the end.
目次 Table of Contents
論文審定書 i
誌謝 ii
摘要 iii
Abstract iv
List of Figures vi
List of Tables vii
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Research Motivation and Objective 4
1.3 Research Procedure 5
Chapter 2 Literature Review 6
2.1 Theoretical Background of the Current Study: Signaling Theory 6
2.2 Internship 9
2.3 Employer Branding 17
2.4 Organizational Attractiveness 21
Chapter 3 Research Methods 26
3.1 Research Structure 26
3.2 Procedure and Samples 29
3.3 Measures 30
Chapter 4 Analysis and Findings 32
4.1 Testing Hypotheses 1-5 34
4.2 Testing Hypotheses 6 37
Chapter 5 Discussion 52
5.1 Managerial Implications 53
5.2 Limitations 56
5.3 Further Research Suggestion 56
Reference 58
Appendix I Sobel test results 64
Appendix II The Questionnaire 68
參考文獻 References
Aaker, D. 1991. Managing brand equity. New York: Free Press.
Agrawal R. K., & Swaroop P. 2009. Effect of Employer Brand Image on Application Intentions of B-school Undergraduates. The Journal of Business Perspective, 13(3): 41-49.
Aiman-Smith, L., Bauer, T. N., & Cable, D. M. 2001. Are you attracted? Do you intend to pursue?Arecruiting policycapturing study. Journal of Business and Psychology, 16: 219-237.
Allen, D. G., Mahto, R.V., & Otondo, R. F. 2007. Web-based recruitment: Effects of information, organizational brand, and attitudes toward a web site on applicant attraction. Journal of Applied Psychology, 92(6): 1696-1708.
Ambler, T., & Barrow, S. 1996. The employer brand. Journal of Brand Management, 4(3): 185-206.
Anson, C. M., & Forsberg, L. L. 1990. Moving beyond the academic community: Transitional stages in professional writing. Written Communication, 7: 200-231.
Backhaus, K., & Tikoo, S. 2004. Conceptualizing and researching employer branding. Career Development International, 9(4/5): 501–517.
Barber, A. E. 1998. Recruiting employees: Individual and organizational perspectives. Thousand Oaks, CA: Sage Publications.
Baron, R. M., & Kenny, D. A. 1986. The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6): 1173-1182.
Beenen, G., & Mrousseau, D. M. 2010. Getting the most from MBA internships: promoting intern learning and job acceptance. Human Resource Management, 49(1): 3-22.
Bondarouk, T., Ruël, H., & Weekhout W. 2012. Employer branding and its effect on organizational attractiveness via the World Wide Web: Results of quantitative and qualitative studies combined. International e-HRM Conference Innovation, Creativity and e-HRM. Nottingham Trent University, UK.
Boshard, D., & Louw, A. 2010. Talent - Trends Impacting its Availability and What Business Should Do About It. Retrieved March 11, 2011, from nt/;D?Article_ID=943
Branham, L. 2000. Keeping the People Who Keep You in Business. New York: AMACOM.
Branham, L. 2001. Keeping the people who keep you in business: 24 ways to hang on to your most valuable talent. New York: American Management Association.
Brooks. L., Cornelius, A., Greenfield, E., & Joseph, R. 1995. The relation of career-related work or internship experiences to the career development of college seniors. Journal of Vocational Behavior, 46: 332–349.
Brown, T. J., Dacin, P. A., Pratt, M. G., & Whetten, D. A. 2006. Identity, intended image, construed image, and reputation: an interdisciplinary framework and suggested terminology. Journal of the Academy of Marketing Science, 34: 99-106.
Cable, D. M., & Judge, T. A. 1994. Pay preferences and job search decisions: A person-organization fit perspective. Personnel Psychology, 47: 317-350.
Cable, D. M., & Turban, D. B. 2001. Establishing the dimensions, sources and value of job seekers’ employer knowledge during recruitment. In G. R. Ferris (Ed.), Research in personnel and human resources management, 20: 115–163. New York: Elsevier Science.
Cable, D. M., & Turban, D. B. 2003. The value of organizational reputation in the recruitment context: A brand-equity perspective. Journal of Applied Social Psychology, 33: 2244-2266.
Cable, D.M. and M.E. Graham, 2000. The determinants of job seekers' reputation perceptions. Journal of Organizational Behavior, 21(8): 929-947.
Calloway, D., & Beckstead, S. M. 1995. Reconceptualizing internships in management education. Journal of Management Education, 19: 326-341.
Cannon, J. A., & Arnold, M. J. 1998. Student Expectation of Collegiate Internship Programs in Business: A 10-Year Update. Journal of Education for Business, March/April, 202-205.
Charest, J. 2011. Global Talent Risk - Seven Responses. Retrieved February 18, 2011, from http://3.weforum,org/docsPS_WEF_GlobalTalentRisk_Report_2011.pdf
Cheese, P., Thomas, R.J., & Craig, E. (2007). The talent powered organization: Strategies for globalization, talent management and high performance. London: Kogan Page Limited.
Coco, M. 2000. Internships: A try before you buy arrangement. SAM Advanced Management Journal, 65(2): 41–44.
Collins, C. J., & Stevens, C. K. 2002. The relationship between early recruitment-related activities and the application decisions of new labor-market Entrants: a brand equity approach to recruitment. Journal of Applied Psychology, 87(6): 1121-1133.
Connelly B. L., Certo S. T., Ireland R. D., & Reutzel E. R. 2011. Signaling Theory: A Review and Assessment. Journal of Management, 37(1): 39-67.
Crumbley, D. L., & Summers, G. E. 1998. How business profit from internships. The Internal Auditor, 55(5): 54-58.
D’Abate, C. P., Youndt, M. K., & Wenzel, K. E. 2009. Making the most of an internship: an empirical study of internship satisfaction. Academy of Management Learning & Education, 8(4): 527–539.
Davies, G. 2008. Employer branding and its influence on managers. European Journal of Marketing, 42(5/6): 667-681.
Dawar, N., & Parker, P. 1994. Marketing universals: Consumers’ use of brand name, price, physical appearance, and retailer. Journal of Marketing, 58(2): 81-95.
Dutton, J. E., Dukerich, J. M., & Harquail, C. V. 1994. Organisational images and member identification. Administrative Science Quarterly, 39: 239-263.
Erdem, T., & Swait, J. 1998. Brand equity as a signaling phenomenon. Journal of Consumer Psychology, 7(2): 131-157.
Feldman, D. C., & Weitz, B. A. 1990. Summer interns: Factors contributing to positive developmental experiences. Journal of Vocational Behavior, 37: 267–284.
Feldman, D. C., Folks, W. R., & Turnley, W. H. 1999. Mentor-protégé diversity and its impact on international internship experiences. Journal of Organizational Behavior, 20: 597-611.
Gardner, Philip D., Georgia T. Chao, and Jessica Hurst. 2008. “Ready for Prime Time? How Internships and Co-ops Affect Decisions on Full-time Job Offers.”
Gatewood, R. D., Gowan, M. A., & Lautenschlager, G. J. 1993. Corporate image, recruitment image, and initial job choice decisions. Academy of Management Journal, 36: 414-427.
Gault, J., Redington, J., & Schlager, T. 2000. Undergraduate business internships and career success: are they related? Journal of Marketing Education, 22(1): 45-53.
Gerdes, L. 2009. The best places to launch a career. BusinessWeek, 32–41.
Gregory, David L. 1998. The problematic employment dynamics of student internships. Notre Dame Journal of Ethics and Public Policy, 12: 227-264.
Hackman, J. R., & Oldham, G. R. 1980. Work redesign. Reading, MA: Addison-Wesley.
Heartfield, M., & Gibson, T. 2005. Mentoring for nurses in general practice: national issues and challenges. Collegian, 12(2): 17-21.
Highhouse, S., Lievens, F., & Sinar, E. F. 2003. Measuring attraction to organizations. Educational and Psychological Measurement, 63(6): 986-1001.
Ingham, J. 2006. Closing the talent management gap. Strategic HR Review, S(3), 20-24.
Keller, K. L. 1993. Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57: 1-30.
Kirmani, A., & Rao, A. 2000. No pain, no gain: A critical review of the literature on signaling unobservable product quality. Journal of Marketing, 64(2): 66-79.
Knouse, S.B., Tanner, J.T., & Harris, E.W. 1999. The relation of college internships, college performance, and subsequent job opportunity. Journal of Employment Counseling, 36(1) 35-44.
Koberg, C., Boss, R. W., Chappell, D., & Ringer, R. 1994. Correlates and consequences of protégé mentoring in a large hospital. Group & Organization Management, 19: 219-239
Koku, P. S. 1995. Price signaling: Does it ever work? The Journal of Consumer Marketing, 12(1): 45–49.
Kram, K.E. 1988. Mentoring at work: Developmental relationships in organizational life. Lanham: University Press of America.
Lhuby, T. 2008. Hard to find a job, but not an internship. Retrieved January 2, 2009, from
Lievens, F., & Highhouse, S. 2003. The relation of instrumental and symbolic attributes to a company‘s attractiveness as an employer. Personnel Psychology, 56: 75-102.
Lievens, F., Decaesteker, C., Coetsier, P., & Geirnaert, J. 2001. Organizational attractiveness for prospective applicants: A person-organisation fit perspective. Applied Psychology: An International Review, 50: 30-51.
Lord, K. R., Sumrall, D., & Sambandam, R. 2011. Satisfaction determinants in business internships. Interdisciplinary Journal of Contemporary Research in Business, 2(10).
Maskooki, K., Rama, D. V., & Raghunanadan, K. 1998. Internship in undergraduate finance programs. Financial Practice and Education, 20(2): 94-102.
Mohaptra, D. (2005). Kicking retention strategies into high gear. Retention Strategy Journal Tata Group, 29: 1-6.
NACE Research. 2006. Job Outlook 2007. Bethlehem, PA: National Association of Colleges and Employers (NACE).
Narayanan, V. K., Olk, P. M., & Fukami, C. V. 2010. Determinants of internship effectiveness: An exploratory model. Academy of Management Learning and Education, 9(1): 61-80.
Ng, T. W. H., Butts, M. M., Vandenberg, R. J., DeJoy, D. M., & Wilson, M. G. 2006. Effects of management communication, opportunity for learning, and work schedule flexibility on organizational commitment. Journal of Vocational Behavior, 68: 474-489.
Pianko, D. 1996. Power Internships. Management Review, 85(12): 31-33.
Prinsloo, K. 2008. Managing people for Competitive Advantage. Master's Curriculum in Leadership, Performance and Change. Johannesburg: University of Johannesburg.
Ragins, B. R., & McFarlin, D. (1990). Perception of mentor roles in cross-gender mentoring relationships. Journal of Vocational Behavior, 37: 321-339.
Rothman, M. 2007. Business students’ evaluation of their internships. Psychological Reports, 101: 319–322.
Rynes, S. L. 1991. Recruitment, job choice, and post-hire consequences. In M. D. Dunnette (Ed.) Handbook of industrial and organizational psychology (2nd ed.): 399-444. Palo Alto, CA: Consulting Psychologists Press.
Scandura, T. A., & Viator, R. E. 1994. Mentoring in public accounting firms: An analysis of mentoring-protégé relationships, mentorship functions, and protégé turnover intentions. Accounting, Organizations and Society, 19: 717–734.
Sheldon, K. M., Turban, D.V., Brown, K., Barrick, M., & Judge, T. 2003. Applying selfdetermination theory to organizational research. in J. J. Martocchio, G.R. Ferris (eds.). Research in Personnel and Human Resources Management, 22: 357-393, Amsterdam: Elsevier Science/JAI Press.
Sicilia, M., Ruiz, S., & Reynolds, N. 2006. Attitude formation online: How the consumer’s need for cognition affects the relationship between attitude towards the website and attitude towards the brand. International Journal of Market Research, 48(2): 139-154.
Slaughter, J. E., Zickar, M. J., Highhouse, S., & Mohr, D. C. 2004. Personality trait inferences about organizations: Development of a measure and assessment of construct validity. Journal of Applied Psychology, 89: 85–103.
Spence, M. 1973. Job market signaling. Quarterly Journal of Economics, 87: 355-374.
Spence, M. 2002. Signaling in retrospect and the informational structure of markets.
Steers, R. M., & Porter, L. W. 1991. Motivation and work behavior. New York: McGraw-Hill.
Taylor, M. S. 1988. Effects of college internships on individual participants. Journal of Applied Psychology, 73(3), 393–492.
Tovey, J. 2001. Building connections between industry and university: Implementing an internship program at a regional university. Technical Communication Quarterly, 10(2): 225– 239.
Turban, D. B., & Keon, T. L. 1993. Organizational attractiveness: An interactionist perspective. Journal of Applied Psychology, 78(2): 184-193.
Turban, D. B., Campion, J. E, & Eyring, A. R. 1995. Factors related to job acceptance decisions of college recruits. Journal of Vocational Behavior, 47: 193-213.
Turban, D. B., Forret, M. L.,& Hendrickson, C. L. 1998. Applicant attraction to firms: Influences of organization reputation, job and organizational attributes, and recruiter behaviors. Journal of Vocational Behavior, 52: 24-44.
Turban, D.B. 2001. Organizational attractiveness as an employer on college campuses: An examination of the applicant population. Journal of Vocational Behavior, 58: 293-312.
Van Hoye, G., & Lievens, F. 2007. Social influences on organizational attractiveness: investigating if and when word of mouth matters. Journal of Applied Social Psychology, 37(9): 2024-2047.
Vault. 2000, September 1. How common are internships these days? Retrieved March 20, 2006. ( &ht_type5.)
Wilden R., Gudergan S., & Lings I. 2010. Employer branding: strategic implications for staff recruitment. Journal of Marketing Management, 26(1): 56-73.
Wilke, W. 1986. Consumer behavior. New York: Wiley.
Zhao, H., & Liden, R. C. 2010. Internship: A Recruitment and Selection Perspective. Journal of Applied Psychology, 96(1): 221-229.
電子全文 Fulltext
論文使用權限 Thesis access permission:自定論文開放時間 user define
開放時間 Available:
校內 Campus: 已公開 available
校外 Off-campus: 已公開 available

紙本論文 Printed copies
開放時間 available 已公開 available

QR Code