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博碩士論文 etd-0524113-162836 詳細資訊
Title page for etd-0524113-162836
Using Internship as Effective Recruiting Tool: Promoting Employer Branding and Organizational Attractiveness
Year, semester
Number of pages
Christina Y.P. Wang
Advisory Committee
Ming-Chu Yu
Date of Exam
Date of Submission
employer branding, organizational attractiveness, learning opportunity, mentoring, job characteristics, internship
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The thesis/dissertation has been browsed 5743 times, has been downloaded 514 times.
This study tests the relationships between internship, employer branding, and organizational attractiveness. Internship programs have been viewed as one of the effective recruiting tools, and the design of internships are hypothesized to have positive impacts on firms’ employer branding, which in turn influences organizational attractiveness, in that positive signals are sent to interns during internship. Quantitative research is conducted with using online questionnaire. The result indicates that job characteristics, especially autonomy and feedback, and mentoring and learning opportunity provided during internship are strongly related to interns’ general attitudes and perceptions of organization attributes, the two dimensions of employer branding. Besides, employer branding are found to fully or partially mediate the relationship of the internship program and organizational attractiveness. Managerial implications and suggestions for future research are discussed in the end.
目次 Table of Contents
論文審定書 i
誌謝 ii
摘要 iii
Abstract iv
List of Figures vi
List of Tables vii
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Research Motivation and Objective 4
1.3 Research Procedure 5
Chapter 2 Literature Review 6
2.1 Theoretical Background of the Current Study: Signaling Theory 6
2.2 Internship 9
2.3 Employer Branding 17
2.4 Organizational Attractiveness 21
Chapter 3 Research Methods 26
3.1 Research Structure 26
3.2 Procedure and Samples 29
3.3 Measures 30
Chapter 4 Analysis and Findings 32
4.1 Testing Hypotheses 1-5 34
4.2 Testing Hypotheses 6 37
Chapter 5 Discussion 52
5.1 Managerial Implications 53
5.2 Limitations 56
5.3 Further Research Suggestion 56
Reference 58
Appendix I Sobel test results 64
Appendix II The Questionnaire 68
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