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博碩士論文 etd-0524113-162836 詳細資訊
Title page for etd-0524113-162836
論文名稱
Title
企業實習計畫之運行與組織吸引力之研究-以雇主品牌為中介變項
Using Internship as Effective Recruiting Tool: Promoting Employer Branding and Organizational Attractiveness
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
80
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2013-06-20
繳交日期
Date of Submission
2013-06-24
關鍵字
Keywords
雇主品牌、學習機會、導師制、工作特性、實習計畫、組織吸引力
employer branding, organizational attractiveness, learning opportunity, mentoring, job characteristics, internship
統計
Statistics
本論文已被瀏覽 5859 次,被下載 515
The thesis/dissertation has been browsed 5859 times, has been downloaded 515 times.
中文摘要
在企業普遍缺乏人才,以及未來幾年內將會有大量戰後嬰兒潮的人力退休的情況之下,企業要如何能夠找到未來的人才,以創造競爭優勢將是一大關鍵。過去研究發現,實習計畫是企業可以有效徵才的工具之一,因此,本研究要探討,企業如何能夠用運實習計畫,進而建立企業的雇主品牌,以增加對年輕人才的組織吸引力。
  本研究採用線上問卷,分析近兩年內有參與實習計畫的學生,在企業中實習的情況。研究結果發現,實習計畫中的工作性質,尤其是工作自主性與工作回饋,以及導師制和學習機會,與雇主品牌的建立以及組織吸引力有正向的關係。此外,雇主品牌對於實習計畫的運作以及組織吸引力有完全中介與部分中介的效果。最後,本研究提供企業執行實習計畫以及提升雇主品牌重要的方針,以提升實習計畫的成效。
Abstract
This study tests the relationships between internship, employer branding, and organizational attractiveness. Internship programs have been viewed as one of the effective recruiting tools, and the design of internships are hypothesized to have positive impacts on firms’ employer branding, which in turn influences organizational attractiveness, in that positive signals are sent to interns during internship. Quantitative research is conducted with using online questionnaire. The result indicates that job characteristics, especially autonomy and feedback, and mentoring and learning opportunity provided during internship are strongly related to interns’ general attitudes and perceptions of organization attributes, the two dimensions of employer branding. Besides, employer branding are found to fully or partially mediate the relationship of the internship program and organizational attractiveness. Managerial implications and suggestions for future research are discussed in the end.
目次 Table of Contents
論文審定書 i
誌謝 ii
摘要 iii
Abstract iv
List of Figures vi
List of Tables vii
Chapter 1 Introduction 1
1.1 Research Background 1
1.2 Research Motivation and Objective 4
1.3 Research Procedure 5
Chapter 2 Literature Review 6
2.1 Theoretical Background of the Current Study: Signaling Theory 6
2.2 Internship 9
2.3 Employer Branding 17
2.4 Organizational Attractiveness 21
Chapter 3 Research Methods 26
3.1 Research Structure 26
3.2 Procedure and Samples 29
3.3 Measures 30
Chapter 4 Analysis and Findings 32
4.1 Testing Hypotheses 1-5 34
4.2 Testing Hypotheses 6 37
Chapter 5 Discussion 52
5.1 Managerial Implications 53
5.2 Limitations 56
5.3 Further Research Suggestion 56
Reference 58
Appendix I Sobel test results 64
Appendix II The Questionnaire 68
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