論文使用權限 Thesis access permission:自定論文開放時間 user define
開放時間 Available:
校內 Campus:開放下載的時間 available 2017-07-02
校外 Off-campus:開放下載的時間 available 2020-07-02
論文名稱 Title |
智慧型手機廠商間之動態競爭與企業績效之關聯性研究 An examination of the associations between competitive dynamics and firm performance among smartphone companies |
||
系所名稱 Department |
|||
畢業學年期 Year, semester |
語文別 Language |
||
學位類別 Degree |
頁數 Number of pages |
91 |
|
研究生 Author |
|||
指導教授 Advisor |
|||
召集委員 Convenor |
李慶芳 Ching-Fang Lee |
||
口試委員 Advisory Committee |
施智婷 Chih-Ting Shih |
||
口試日期 Date of Exam |
2017-06-13 |
繳交日期 Date of Submission |
2017-07-02 |
關鍵字 Keywords |
行動數量、動態競爭理論、行動多樣性、行動差異性、智慧型手機產業 Competitive Dynamics Perspective, Action Repertoire Diversity, Action Dissimilarity, Smartphone Industry, Action Volume |
||
統計 Statistics |
本論文已被瀏覽 5760 次,被下載 311 次 The thesis/dissertation has been browsed 5760 times, has been downloaded 311 times. |
中文摘要 |
本研究運用動態競爭理論檢視蘋果、三星、LG、華為與聯想等五大智慧型手機廠商在全球的競爭互動及這些競爭互動的績效意涵。研究樣本來自五家廠商發布的公開訊息,並利用新聞媒體報導進行驗證。根據結構內容分析法對 4,516 則訊息/新聞進行資料編碼的結果,最後的統計分析包含九類行動的 941 個競爭事件。 研究發現,智慧型手機產業的行動密度在 2014 年達到最高峰;技術聯盟和推出新服務兩類行動呈現顯著正相關;蘋果公司的行動和其他競爭者有顯著差異,其他四家公司的行動則無顯著不同。更重要地,市場成長性和廠商的行動多樣性有顯著正相關,而行動多樣性對廠商績效有正向影響;同時,行動差異性及行動數量與市場成長性和廠商績效無顯著關聯。 本研究對動態競爭理論有重要意義。以往的動態競爭研究對象多為地方性的傳統企業,本研究可能是第一個將其範疇延伸到全球、尤其是高科技公司的研究,同時,本研究也釐清了各個行動類型及各競爭廠商之間的競爭動態關係。最後,本研究討論了研究結果的實務意涵及未來的研究方向。 |
Abstract |
This study applies the competitive dynamics perspective to examine the global competitive interactions among five key smartphone companies, i.e. Apple, Samsung, LG, Huawai, and Lenova and their performance implications for focal firms. Research data were collected from the news released by the studied firms and validated by newspaper reports during 2012-2016. By applying the structural content analyses approach to code 4,516 news events, 941 moves were classified into 9 types of actions and then put into final analyses. The research results show that action density in the whole smartphone industry achieves the highest in 2014, and the action volume between technical alliance and new service offerings is positively correlated. Also, Apple’s action characteristics are significantly from other companies while no significant differences were found among the other four companies. More importantly, although no significances were found with regard to the relationships between action dissimilariry (and volume) and firm performance and market growth, market growth is indeed positively related to action repertoire diversity, which in turn exerts a positive effect on firm performance. The study contributes to the competitive dynamics perspective by extending its research context from prior local, traditional industries to a global, hi-technology industry and explicating the competitive dynamics among various types of competitive moves and those among key competitors. Implications for business practices and directions for future research are also discussed. |
目次 Table of Contents |
目錄 第一章 緒論 1 1.1 研究背景 1 1.2 研究目的 3 1.3 研究流程 4 第二章 文獻探討 5 2.1 動態競爭理論 5 2.2 動態競爭的本質 7 2.3 競爭性行動 9 2.4 察覺、動機及能力(AMC)觀點 13 2.5 產品生命週期 15 2.6 假說推導 18 第三章 智慧型手機產業概述 21 3.1 智慧型手機的定義 21 3.2 智慧型手機市場的生命週期 22 3.3 研究對象概述 26 第四章 研究方法 42 4.1 研究架構 42 4.2 研究對象與資料搜集方法 43 4.3 變數衡量工具 48 4.4統計分析法 50 第五章 統計分析與發現 51 5.1 競爭行為數量統計 52 5.2 各類競爭行為的實施概率 53 5.3 競爭行為的實施密度 56 5.4 相關性分析 59 5.5 差異性檢定 69 5.6 迴歸分析與假說檢定 71 第六章 結論 76 6.1 研究結論 76 6.2 研究貢獻 78 6.3 研究限制 78 6.4 研究建議 79 參考文獻 80 |
參考文獻 References |
參考文獻 一. 中文部分 吳永淳, (2014). "動態競爭優勢探討-以全球智慧型手機產業為例 ", 東海大學國際經營 與貿易學系碩士班未出版論文 周福強, (2013).”超優勢競爭時代的持續性競爭優勢:以全球智慧型手機產業為例”, 國 立臺灣大學管理學院碩士在職專辦國際企業管理組碩士論文 喬友慶、蕭櫓、黃俊儒、廖仲威, (2012). "廠商採取市場導向行為會有較佳的績效嗎? 動態競爭觀點" 台大管理論叢 第 22 卷第 2 期. 翁方進, (2005).”關於國內轎車廠商競爭行為特性的實證研究”, 河海大學企業管理研究 所碩士論文 戴千惠, (2013).”回應,還是不回應:台灣金控業動態競爭之實證研究”, 暨南大學國際 企業學研究所碩士論文 謝武、陳曉劍(2003).”關於我國企業競爭活動反映特性的相關關係研究”, 科學學與科學 技術管理 第 3 期 99-102 林冠宇, (2016).”快速性消費品產業之經營策略與動態競爭分析”, 中山大學企業管理學 系碩士論文 81 二. 英文部分 Ansoff, H. I. (1984). Implanting strategic management. Englewood Cliffs, NJ: Prentice-Hail. Bylinsky, G. 1968. From a high-flying technology: A fresh view of earth. Fortune, 77 (6): 100-103. Chen, M. J., & Miller, D. (2012). “Competitive Dynamic: Themes, Trends, and a Prospective Research Platform.” The Academy of Management Annals, Vol. 6, No.1, 1-76 Chen, M. J., Smith, K. G., & Grimm, C. M. (1992). "Action characteristics as predictors of competitive responses. ." Management Science 38: 439-55. Chen, M. J., & Miller, D. (1994). "Competitive attack, retaliation and performance: An expectancy-valence framework." Strategic Management Journal 15:85 102. Chen, M. J., & Hambrick, D. C. (1995). “Speed, stealth, and selective Attack: How small firms differ from large firms in competitive behavior.” Academy of Management Journal, 15(2), 85-102. Chen, M. J. (1996). "Competitor analysis and interfirm rivalry: Toward a theoretical integration. Academy of management review", 21(1), 100-134 Dutton, J. E., & Jackson, S. E. (1987). "Categorizing strategic issues: Links to organizational action." Academy of Management Review 12(1), 76-90. D’Aveni, R. A. (1994). “Hyper Competition: Managing the Dynamics of Strategic Maneuvering.” New York, Free Press, 15-24. Grimm, C., & Smith, K. (1997). “Strategy as Action: Industry Rivalry and Coordination.” Cincinnati: South – Western College Publishing, 217-228. Gimeno, J., & Woo, C. Y. (1996). “Hypercompetition in a multimarket environment: The role of strategic similarity and multimarket contact in competitive de- escaltion.” Organization Science, 7(3), 322-341. Jacobson, R. (1992). “The Austrian school of strategy.” Academy of Management Review, 17(4), 782-807. Kiesler, S., & Sproull, L. (1982). "Managerial response to changing enviorments: Perspectives on problem sensing from social cognition." Administrative Science Quarterly 27(4), 548-570. Kirzner, I. (1973). “Competition and Entrepreneurship.” Chicago: University of Chicago Press. Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions and managerial implications. Journal of Marketing, 54 (2): 1-18. MacMillan, I. C., McCaffery, M. L., & Van, W. G.(1985). “Competitor’s Responses to Easily Imitated New Products – Exploring Commercial Banking Product Introductions.” Strategic Management Journal, 75-86. Miller, D., & Chen, M. J. (1994). “Sources and consequences of competitive inertia: A study of the U.S. airline industry.” Administrative Science Quarterly, 39(1), 1-23. Porter, M. E. (1980). “Competitive strategy: techniques for analyzing industries and competition.” New York: The Free Press. Porter, M. E. (1985). “Competitive advantage: creating and sustaining superior performance.” New York: Free Press. Polli, R.,& Cook, V.(1969). ” Validity of the Product Life Cycle” The Journal of Business, Vol. 42, No. 4, pp. 385-400 Raymond, V. (1966). “International Investment and International Trade in the Product Cycle” The Quarterly Journal of Economics, Vol. 80, No. 2 , pp. 190-207 Schumpeter, J. A., (1934). “The theory of economic development.” Cambridge, MA: Harvard University Press Schumpeter, J. A., (1950). “Capitalism, socialism, and democracy.” New York: Harper. Smith, K.G., Grimm, C.M., Gannon, M.J., & Chen, M.J. (1991). “Organizational information processing, competitive responses and performance in the U.S. domestic airline industry.” Academy of Management Journal, 34, 60–85. Smith, K.G., Grimm, C.M., & Gannon, M.J. (1992). “Dynamic of Competitive Strategy.” Newberry Park: Sage, 33-182 Walter, J. F., Smith, K. G., & Grimm, C. M. (1999). “The Role of Competitive Action in Market Share Erosion and Industry Dethronement: a Study of Industry Leaders and Challengers.” Academy of Management Review, 35(3), 539-570 Young, G., Smith, K., & Grimm, C. (1992). “Austrian and Industrial Organization Perspectives on Firm – Level Competitive Activity and Performance.” Organization Science, 243-254. Yamakawa, Y., Yang, H., & Lin, Z. 2011. Exploration versus exploitation in alliance portfolio: Performance implications of organizational, strategic, and environmental fit. Research Policy, 40 (2): 287-296. |
電子全文 Fulltext |
本電子全文僅授權使用者為學術研究之目的,進行個人非營利性質之檢索、閱讀、列印。請遵守中華民國著作權法之相關規定,切勿任意重製、散佈、改作、轉貼、播送,以免觸法。 論文使用權限 Thesis access permission:自定論文開放時間 user define 開放時間 Available: 校內 Campus:開放下載的時間 available 2017-07-02 校外 Off-campus:開放下載的時間 available 2020-07-02 |
QR Code |