現代廢水處理技術，按原理可以分為：物理、化學、與生物處理法，其中又以化學處理法為目前業界趨勢；本研究認為節約能源、保護環境，謀求社會整體長遠的生存、和諧為廢水處理公司的存在目的與使命，而在此專業科技領域提供產品，服務客戶需求更是業界齊心協力，全神貫注的發展方向，因此本研究即以解析台灣廢水處理化學藥劑的市場分析出發，藉由分析其市場區隔和定位，探討其區隔市場之基礎客戶分布與需求特性，並發展出適當之因應策略。

　　本研究之目的為探討化學藥劑對台灣廢水處理產業營運策略之發展，以供相關事業經營者進行規劃決策時之參考。本研究採文獻分析方式及個案研究法來深入分析廢水處理產業之競爭力發展，並以經營與行銷策略來探討個案公司的特性，以提高處理效率及效益，降低操作成本，達到科學園區永續生存，環境永續發展之最終目標。

　　由個案公司分析可知，即使廢水處理化學藥劑產業已屬紅海市場，莉久公司仍憑藉著其產品品質良好，及提供產品諮詢與技術支援服務等優勢，並將客戶集中於鄰近台南科學園區之公司，執行所謂的集中差異化策略以持續維持競爭優勢。

Modern wastewater processing technology, according to the principle can be divided into: physical, chemical, and biological treatment. Among them, chemical treatment went to the current industry trends. This study suggests that the purpose and mission of wastewater processing companies is to save energy, protect environment, and seek long-term survival and harmony of the society. Providing products and services to satisfy customers’ demand is concentration and development direction in this specialized field. Therefore, this study starts to analyze the wastewater processing with chemical agents market in Taiwan. With its market segmentation and positioning analysis, explore customers’ demand and distribution characteristics, and then develop appropriate strategies.

　The purpose of this study is to explore the development of chemical agent business strategies of wastewater processing industry in Taiwan for related business operators to make decisions. This study adopted literature analysis and case study approach to deeply analyze competitiveness of wastewater processing industry, and to explore the characteristics of the company with management and marketing strategies, and then to improve efficiency and effectiveness, and also reduce operating costs. Finally, it achieves the goal of sustainable development of science-based industrial park and environment.

　According to the analysis shows that Li JEOU still continues maintaining a competitive advantage because of good product quality, product advices, and technical support services and so on. Besides, Li JEOU concentrates customers on companies near the Tainan Science Park as a strategy, which is so-called the focus differentiation strategy to continue maintaining a competitive advantage even though chemical agent market of wastewater processing already belongs to the Red Ocean.

論文審定書 i
誌　謝 ii
摘　要 iii
Abstract iv
目　錄 v
圖　次 vii
表　次 viii
第一章　緒論 1
第一節　研究背景與動機 1
第二節　研究目的 4
第三節　研究流程 5
第二章　文獻探討 6
第一節　產業環境分析(五力分析) 6
第二節　內部環境分析 12
第三節　市場行銷策略 17
第四節　公司營運模式(Business Model) 31
第三章　研究方法 33
第一節　資料蒐集方法 33
第二節　研究對象 35
第四章 36
第一節　莉久關係企業簡介 36
第二節 內、外在環境分析 41
第三節　行銷與營運策略分析 44
第五章 結論與建議 49
第一節 研究結論 49
第二節 研究建議 50
參考文獻 51

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