Responsive image
博碩士論文 etd-0607115-143138 詳細資訊
Title page for etd-0607115-143138
Study of Business Strategies of Wastewater Processing with Chemical Agents Market-Case of LI JEOU
Year, semester
Number of pages
Po-Wen Cheng
Advisory Committee
Meng-Siou Li
Date of Exam
Date of Submission
wastewater processing, chemical agent, case study, business strategy, marketing
本論文已被瀏覽 5698 次,被下載 0
The thesis/dissertation has been browsed 5698 times, has been downloaded 0 times.


Modern wastewater processing technology, according to the principle can be divided into: physical, chemical, and biological treatment. Among them, chemical treatment went to the current industry trends. This study suggests that the purpose and mission of wastewater processing companies is to save energy, protect environment, and seek long-term survival and harmony of the society. Providing products and services to satisfy customers’ demand is concentration and development direction in this specialized field. Therefore, this study starts to analyze the wastewater processing with chemical agents market in Taiwan. With its market segmentation and positioning analysis, explore customers’ demand and distribution characteristics, and then develop appropriate strategies.

 The purpose of this study is to explore the development of chemical agent business strategies of wastewater processing industry in Taiwan for related business operators to make decisions. This study adopted literature analysis and case study approach to deeply analyze competitiveness of wastewater processing industry, and to explore the characteristics of the company with management and marketing strategies, and then to improve efficiency and effectiveness, and also reduce operating costs. Finally, it achieves the goal of sustainable development of science-based industrial park and environment.

 According to the analysis shows that Li JEOU still continues maintaining a competitive advantage because of good product quality, product advices, and technical support services and so on. Besides, Li JEOU concentrates customers on companies near the Tainan Science Park as a strategy, which is so-called the focus differentiation strategy to continue maintaining a competitive advantage even though chemical agent market of wastewater processing already belongs to the Red Ocean.
目次 Table of Contents
論文審定書 i
誌 謝 ii
摘 要 iii
Abstract iv
目 錄 v
圖 次 vii
表 次 viii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 4
第三節 研究流程 5
第二章 文獻探討 6
第一節 產業環境分析(五力分析) 6
第二節 內部環境分析 12
第三節 市場行銷策略 17
第四節 公司營運模式(Business Model) 31
第三章 研究方法 33
第一節 資料蒐集方法 33
第二節 研究對象 35
第四章 36
第一節 莉久關係企業簡介 36
第二節 內、外在環境分析 41
第三節 行銷與營運策略分析 44
第五章 結論與建議 49
第一節 研究結論 49
第二節 研究建議 50
參考文獻 51
參考文獻 References
一、 英文部分
Abell, D. F. (1980). Defining the Business: The Starting Point of Strategic Planning. Prentice Hall: Englewood Cliffs, NJ.
Barney, J., Ketchen, D., & Wright, M. (2011). The future of resource-based theory: Revitalization or decline? Journal of Management, 37(5), 1299–1315.
Barney, J. (1986). Strategic factor markets: Expectations, luck, and business strategy. Management Science, 32, 1512–1514.
Barney, J., & Clark, D. (2007). Resource-based theory: Creating and sustaining competitive advantage. New York: Oxford University Press.
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17, 99-120.
Barney, J., & Hesterly, W. (2012). Strategic management and competitive advantage: Concepts and cases (4th ed.). New Jersey: Pearson.
Bell, T. B., & Solomon, I. (2002). Cases in Strategic-Systems Auditing. Montvale, NJ: KPMG LLP.
Boone, L., & Kurtz, D. (2001). Contemporary marketing 10th edition Harcourt.
Cho, Y. S. (2013). The effect of business diversification on a firm’s performance, depending on its dynamic capabilities and market dynamism. Journal of Management and Strategy, 4(3), 1–8.
Chesbrough, H. & Rosenbloom, R. S. (2002), The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporations Technology spin-off Companies. Industrial and Corporate Change, 11(3), 529.
Cravens, D. W. (2000). Strategic Marketing (6th International edn). Irwin McGraw Hill: US.
Dibb S., & Simkin L. (1991). Targeting, segments and positioning. International Journal of Retail and Distribution Management, 19(3), 4–10.
Echols, A., & Tsai, W. (2005). Niche and performance: the moderating role of network embeddedness. Strategic Management Journal, 26, 219–238.
Etzel, M., Walker, B., & Stanton, W. (1997). Marketing 11th edition. New Jersey.
Fill, Ch.(2006) Marketing communications: engagement, strategies and practice Harlow.
Fisher, I. (2007). Turin gelato-men, hoping New York will melt. The New York Times.
Ginsberg, J. M., & Bloom, P. N. (2004). Choosing the right green marketing strategy. MIT Sloan Management Review, 46, 79–84.
Grancutt, J., Leadley, P., & Forsyth, P. (2004)Marketing: essential principles, new realities, London.
Hung RYY, Yang B., Lien B. Y., McLean G. N., & Kuo Y. (2010). Dynamic capability: impact of process alignment and organizational learning culture on performance. Journal of World Business, 45, 285–294.
Hutt, M.D. (2004). Business marketing management. 8th edition, Spech Prentice Hall.
Kinoti, M. W. (2011). Green marketing intervention strategies and sustainable development: A conceptual paper. International Journal of Business and Social Science, 2, 263–273.
Kochetova-Kozloski, N., & Messier, Jr. W. F. (2011). Strategic analysis and auditor’s risk assessment. Auditing: A Journal of Practice & Theory, 30 (4), 149–171.
Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2012). Marketing Management (2nd European edn). Pearson Education Limited: Harlow, England.
Kotler, P. (2003). Marketing Management, 11th Ed, N J: Prentice Hall.
Lippman, S., & Rumelt, R. (1982). Uncertain imitability: An analysis of interfirm differences in efficiency under competition. Bell Journal of Economics, 13(2), 418–438.
Magretta, J. (2002). Why business models matter. Harvard Business Review, May, 86–92.
Maimon O, & Rokach L. (2005). Data Mining and Knowledge Discovery Handbook. Springer: New York, USA.
McCarthy, E. J., & Perreault, Jr, W. D. (1994).Basic marketing: A managerial approach, Homewood, 3 ed: Irwin.
Mishra, P., & Sharma, P. (2012). Green marketing: Challenges and opportunities for business. Journal of Marketing & Communication, 8, 35–41.
Noy, E. (2010). Niche strategy: merging economic and marketing theories with population ecology arguments. Journal of Strategic Marketing, 18(1), 77–86.
Ostenwalder, Y., Pigneur, Y., & Tucci, C.L. (2005). Clarifying business models: origins, present, and future of the concept. Communications of AIS, 15, May.
Palich, L., Cardinal, L., & Miller, C. (2000). Curvilinearity in the diversification-performance linkage: an examination of over three decades of research. Strategic Management Journal, 21, 155–174.
Palmer, R. A., & Millier, P. (2003). Segmentation: identification, intuition and implementation. Industrial Marketing Management, 33, 779–785.
Peteraf, M., & Barney, J. (2003). Unraveling the resource-based tangle. Managerial and Decision Economics, 24(4), 309–323.
Ries, A., & Trout, J.(1986). Positioning: The Battle for Your Mind. New York: McGraw-Hill.
Seddon, P.B., et al., (2004). The case for viewing business models as abstractions of strategy. Communications of the Association for Information Systems, 13, Article 25.
Varadarajan R. (2010). Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises. Journal of the Academy of Marketing Science, 38, 119–140.
Vorhies, D., & Morgan, N. (2005). Benchmarking marketing capabilities for sustainable competitive advantage. Journal of Marketing, 69(1), 80–94.
Wang, C. L., & Ahmed, P. K. (2007). Dynamic capabilities: a review and research agenda. International Journal of Management Reviews, 9(1), 31–51.
Wei Y., & Wang Q. (2011). Making sense of a market information system for superior performance: the roles of organizational responsiveness and innovation strategy. Industrial Marketing Management, 40, 267–277.
Weihrich, H. (1982). The TOWS Matrix:A tool for Situational Analysis. Journal of Long Range Planning, 15(2), 54-66.
Wernerfelt, B. (1984). The Resource-Based View of the Firm. Strategic Management Journal, 5(2), 171-180.
Winer, R.S. (2007). Marketing Management. Third edition, Upper Saddle River.
Wright, W. F. (2013). Client Business Models, Process and Entity Business Risks, and the Risk of Material Misstatement of Revenue. Working paper, University of Illinois at Urbana–Champaign.
Yunus, M., Moingeon, B., & Lehmann-Ortega, L. (2010). Building social business models: lessons from the Grameen experience. Long Range Planning, 43, 308–325.
電子全文 Fulltext
論文使用權限 Thesis access permission:自定論文開放時間 user define
開放時間 Available:
校內 Campus:永不公開 not available
校外 Off-campus:永不公開 not available

您的 IP(校外) 位址是
論文開放下載的時間是 校外不公開

Your IP address is
This thesis will be available to you on Indicate off-campus access is not available.

QR Code