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博碩士論文 etd-0623111-115828 詳細資訊
Title page for etd-0623111-115828
論文名稱
Title
廣播健康類型節目內容有關對閱聽人血液透析的知識建構-以警廣高雄台「警廣醫療網」節目為例
Knowledge Construction of Hemodialysis Toward Health Broadcasting Program Audiences - A Case Study on Kaohsiung Police Radio Station's "Medical Network" Program
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
161
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2011-05-19
繳交日期
Date of Submission
2011-06-23
關鍵字
Keywords
廣播媒體、健康傳播、慢性腎臟病、血液透析、知識建構
broadcast media, health communication, chronic kidney disease, hemodialysis, knowledge construction
統計
Statistics
本論文已被瀏覽 5832 次,被下載 1035
The thesis/dissertation has been browsed 5832 times, has been downloaded 1035 times.
中文摘要
有鑑於台灣慢性腎臟病的高發生率與盛行率,以及民眾的低認知,本研究從健康傳播觀點,以認知角度,探討廣播健康類型節目內容有關閱聽人血液透析的知識建構。基於此,以為期半年(2010年1月至6月)的警廣高雄台「愛腎保腎」的10次醫療節目內容為研究樣本,運用內容分析方法進行閱聽人類型、問題認知的量化描述;運用質性方法歸納與詮釋閱聽人之間的認知差異,以及閱聽人有關血液透析的知識建構的論述,來回答本研究三個問題:1)廣播健康類型節目的閱聽人類型為何?2)閱聽人對於有關血液透析的認知差異為何?3)閱聽人有關血液透析的知識建構歷程為何?
研究結果顯示廣播健康類型節目的閱聽人以男性、31歲至50歲、擔任司機與服務人員、或是為潛在病患的居多;其中以本身為潛在病患與潛在病患家屬的閱聽人往往提出診斷需求型的問題,屬於被迫追求腎病知識的民眾;而本身未罹患相關疾病的閱聽人往往提出知識確認型的問題,屬於主動追求腎病知識的民眾,而這兩類不同動機的閱聽人表現出了不同的腎病知識建構歷程;主持人在診斷需求型的知識建構中扮演傾向知識強化的角色,在知識確認型的知識建構中則傾向扮演知識轉化的角色;與談醫生在其中則依循著診療時的-檢查、診斷與處置-程序傳遞資訊。據此,閱聽人動機、主持人的問題強化與轉化、與談醫生的結構性知識傳遞的三個元素,形成了閱聽人有關血液透析知識的建構歷程。此建構歷程提供予未來廣播或其他媒體以閱聽人更容易吸收的方式-思考閱聽人的分布與動機-傳遞健康與疾病的知識。
Abstract
Due to high frequency and occurrence of chronic kidney diseases in Taiwan, as well as the low public awareness, this research aims to explore the knowledge construction process of Hemodialysis in health broadcasting programs from a health communication point of view. This research intended to answer the following questions: 1) What are health radio program audience types? 2) How does the knowledge on hemodialysis differ among audiences? 3) What is the knowledge construction process among audience in regards to hemodialysis?
Data were collected by ten episodes of the Kaohsiung Police Ration Station’s “Medical Network” program for a six month period (January ~ June 2011). This research has utilized content analysis method on the audience type, quantitative description on questions identified by the audience and qualitative methods to summarize and interpret the audience’s knowledge construction process on hemodialysis.
The results showed that the main audiences for health broadcast programs are mostly male, age 31 to 50 years, holding profession as drivers, service personnel and potential patients. Among them, the potential patients and their family members most often times ask diagnostic questions, falling into the compelled group in seek of knowledge. Those who have not been diagnosed with the disease often times bring up knowledge confirmation questions, belonging to the proactive knowledge chaser group. These two groups also demonstrated different hemodialysis knowledge construction processes.
While the radio program host plays the role of knowledge enhancer to the diagnostic-need group (potential patients), the role transfers to a knowledge transformation model for the knowledge confirmation group (non-patients). Participating physicians follow the treatment process of – examination, diagnosis and treatment to deliver information. The research process shall provide broadcasters or other media professionals a best practice on how the audience absorbs information - to study the distribution and motives of the audience and to deliver the knowledge of health and illnesses.
目次 Table of Contents
論文審定書……………………….………………………….i
誌謝…………………….……………………………………ii
中文摘要………….......……………….…………………....iv
英文摘要……………………………………………….…....v
第壹章 緒論……………...........………….………..……001
第一節 研究背景與動機…………....…….………..……001
第二節 研究目的與問題……………………………..….004
第三節 研究流程………………………...………………005
第貳章 文獻探討…………………….....…..…………...006
第一節 健康傳播………………………………………...006
第二節 知識建構………………………………………...007
第參章 研究方法…………………………..….………...010
第一節 研究對象………………………………………...010
第二節 研究工具………………………………………...011
第三節 資料蒐集程序…………………………………...013
第肆章 分析結果…………………………….……...…..015
第一節 閱聽人類型描述性統計分析……………….…..015
第二節 閱聽人類型與提問型式………………....…...…020
第三節 閱聽人有關血液透析的知識建構……………...027
第伍章 結論與建議……………..….…………….……..052
第一節 閱聽人類型分布………………………….……..052
第二節 閱聽人類型與提問型式………………….……..053
第三節 閱聽人有關血液透析知識的建構歷程……..….053
第四節 研究限制與未來建議……………………….......054
參考文獻………………….......……………....………….056
附錄………………………...…………….………………059
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