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博碩士論文 etd-0628116-140325 詳細資訊
Title page for etd-0628116-140325
A Study of Factor Affecting 4G Promotion Activity in Taiwan Based on Service Quality
Year, semester
Number of pages
Advisory Committee
Date of Exam
Date of Submission
Service Quality, Intended use, Satisfaction, 4G, Promote
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The thesis/dissertation has been browsed 5903 times, has been downloaded 72 times.
In recent years,the development and application with wireless mobile communications technology can be said to have revolutionized changes and progress,it is very common to have a cell-phone at hand today,and the new power of the wireless mobile communications which led by the fourth generation 4G communications network is rising,the 4G wireless wideband technologies which had a promising future are growing vigorously. With the popularity of wideband service and the mass realease of the mobile device such as smartphone and tablet PC,mobile network has became the necessary element for daily life. For this trend,how to promote the new generation of mobile wideband networking effectively to let public enjoy the high quality service of it early is indeed an urgent issue.
For the sake of understanding the real feelings of public who use 4G wireless wideband networking,this study use the model which is constructed by the quality of service, the degree of satisfaction, the intentions of using, the prices, and the actual usages through literature collection, and analyzed the impact factors by the data of questionnaires. According to the results found that the people for service quality、satisfacion and price of 4G wireless wideband networking does not affect its acceptance and even usage behavior,this makes the government and carriers in the promotion of 4G wireless wideband networking at the same time should be more profound thinking meets the needs of the people,protect people's interests,rather than the pursuit of the numbers on the number of users upgradfing,as a result,it can be universal the next-generation wireless wideband networking.
目次 Table of Contents
論文審定書 i
論文提要 ii
致謝詞 iii
中文摘要 iv
英文摘要 v
第1章 緒論 1
1.1 研究背景 1
1.2 研究動機 1
1.3 研究目的 5
1.4 研究流程 6
第2章 文獻回顧 7
2.1 我國無線寬頻網路現況分析 7
2.2 理性行為理論 12
2.3 服務品質相關文獻 14
2.4 其他相關理論 24
第3章 研究方法 26
3.1 研究架構 26
3.2 研究模型 27
3.2.1 變數定義 29
3.2.2 研究假設 32
3.3 實證計劃 34
3.3.1 建立假說 35
3.3.2 資料分析方法 37
第4章 資料分析與結果 44
4.1 基本資料統計描述 44
4.2 問卷主要題項資料整理 47
4.3 資料分析 56
4.4 研究假說驗證 63
第5章 結論與建議 67
5.1 研究結論 67
5.2 研究建議 67
參考文獻 69
附錄 問卷調查題目 74
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