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博碩士論文 etd-0630115-141821 詳細資訊
Title page for etd-0630115-141821
論文名稱
Title
食品安全的消費者信任-跨國比較
Consumer Trust in Food Safety Actors: A Cross-Country Comparison
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
55
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2015-06-08
繳交日期
Date of Submission
2015-07-30
關鍵字
Keywords
消費者信任、食品安全機構、食品風波、社交媒體
Social media, Food scandals, Consumer trust, Food safety issues
統計
Statistics
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中文摘要
臺灣近期一系列的食品安全事件破壞了國家食品系統的形象,同時也引起了臺灣民眾對食品安全和品質的高度關注。本研究通過對比臺灣與法國兩地的消費者,探究食品安全機構對消費者信任的影響,社交媒體對消費者信任的潛在影響也在本研究中有所體現。研究結果顯示,台法兩地消費者對於食品品質安全的看法是存在差異的,但並不支持先前的研究結果;同樣地,社交媒體對消費者信任的影響在台法兩地的研究中均沒有顯著差異。然而研究顯示社交媒體與食品安全機構之間有一定的關係。
Abstract
Recent food safety scandals in Taiwan have tainted the image of the nation’s food system and have has a result raised the awareness of formosan consumers regarding the safety and quality of the food they consume. This study investigates the impact of the food actors and institutions on consumer trust in food safety by comparing two groups of consumers from two different countries, respectively Taiwan and France. The possible impact of social media on consumer trust in food safety was also researches in this study between Taiwan and France due to the increasing development of this form of communication. Results of this research revealed that differences between Taiwanese and French consumer exist in terms of trust for food safety and quality, but did not support results from previous findings. Similarly the role of social media on consumer trust in food safety was not proven significant in both both countries. Nevertheless relationships were found between social media and the food actors and institutions.
目次 Table of Contents
Table of Contents
Thesis Acknowledgement………………………………………………….ii
Chinese Abstract摘要…………………………………………………….iii
Abstract……………………………………………………………………iv
1. Introduction……………………………………………………………...1
2. Literature review………………………………………………………...2
2.1 Trust and the impact of consumer trust on organizations and the food industry…………………………………………………………..2
2.2 Food safety and the role of the food actors in France and Taiwan..3
2.3 Cultural theory of risk……………………………………………..4
2.4 Consumer trust in the food actors and institutions………………...6
2.5 Consumers’ perceptions of monitoring responsibility…………….7
2.6 Consumers’ perceptions of truth telling on food scandals………...8
2.7 Role of social media……………………………………………….9
2.8 Theoretical framework…………………………………………...10
3. Methodology…………………………………………………………...12
3.1 Respondents………………………………………………………12
3.2 Procedure…………………………………………………………13
4. Data Analysis…………………………………………………………..14
4.1 Results and interpretation………………………………………...14
4.2 Discussion………………………………………………………...33
5. Conclusion……………………………………………………………...37
5.1 Suggestions for Taiwan...………………………………………...38
References………………………………………………………………...40
Appendix………………………………………………………………….43
Consumer Trust in Food Safety Survey…………………………………..43
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