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博碩士論文 etd-0711114-150830 詳細資訊
Title page for etd-0711114-150830
論文名稱
Title
人際社群關係經營運用於個人品牌形象之關聯與影響
The Effect of the Human Relation in Social connection on the Development of Individual Brand Image
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
101
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2014-06-01
繳交日期
Date of Submission
2014-08-11
關鍵字
Keywords
關係管理、品牌聲望、人際網絡、品牌知名度、人際關係、人際社群
Brand, Interpersonal Relationships, Interpersonal, Community
統計
Statistics
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中文摘要
亞伯拉罕.林肯----曾說過這麼一句話,人品就像是一棵大樹,而這棵樹的樹蔭就是一個人的聲望(品牌)。樹蔭的大小視個人的定義及解讀而定,但大樹才是真實的。所以人品就像是大樹,而這棵大樹的成長,會受到週遭環境的影響。因此為探討個人品牌對於人際關係的影響,本研究又將論語之中的為人處事哲學帶入引用,以期待能發掘自己,是如何育成屬於自己個人品牌的形象-----而其實這一些影響因子就是自己的價值觀與理念。
然而個人品牌或聲望並不像商品一樣,它是無法加以複製。而一個可能成功的品牌,則必須奠基在最基本真實的一面,尤其誠懇性、真性情極其為重要,更是影響別人對你的認同及觀點,別人只要一眼便知我們的舉止是真是假,是誠心的還是應酬式的,從週遭傳開而很快就會影響到我們所經營的人際關係了,真實且善的個人品牌認同會賦予我們偌大的正面影響力,而且會帶來更多的緣份即人際社群關係。同時也能提升我們的品牌聲望及形象;反之則如病毒之蔓延擴散,影響快速及深遠。
事實上我們的個人品牌即是我們的形象及聲望,這是我們事業上或社會資本上最重要的資產。因為它聯繫到我們的人際網絡關係,影響著我們的朋友以及我們週遭朋友的朋友對我們為人處事的認同,所以好的個人品牌就能建立起良善的社群關係,建立起真誠友誼,而這些真且善的友誼能量,正在等著我們去著手研究開發,因為關係若建立在善的一面,自然也能彼此體諒,彼此互惠了,而關係之應用也正由此開始擴散展,然後不斷延伸建立結成密不可分的網絡及人脈資本。
懂得關係的建立,再來便要了解關係中的應用,其實我們要學的關係經營及管理,正是一種人際關係結構的組成與推動,是群體與群體之間的對抗或是合作,而我們又該如何能在組織結構中找到自己有利的地方穩固自己且更進一步的發展個人形象以及經營的學問關係。而這項關係的好壞將決定了,你我在而立之年後的成就。這部份的人際關係資源管理,這正是我們本研究中所要積極探討與研究的地方----因此如何在封閉網絡的社群結構中,找到關鍵性的影響力並探索出屬於自己人脈經營的藍海,這些便是本研究的精華也是學習的重點。
Abstract
Abraham Lincoln once said such a sentence, the character is like a tree, but the shade of this tree is a person's reputation (brand). Depending on the size of the shade and the interpretation of the definition of the individual may be, but is the real trees. So the character is like a tree, but this tree's growth will be affected by the surrounding environment. Therefore, to explore the personal brand for interpersonal influence, people doing things the study of philosophy among the Analects turn into a reference to look forward to explore yourself, how bred their own personal brand image and in fact ----- Some factors that influence their values and ideas.
However, personal brand or reputation is not as commodities, it is not to be copied. And a possible successful brand must foundation in basic real side, particularly sincere nature, true nature is extremely important, it is the influence of others on your identity and views of others as long as a glance in our behavior is true, is sincere or entertaining style, and quickly spread from around our operations will affect the relationships, the true and the good personal brand identity will give us huge positive influence, and will bring more Community fate that interpersonal relationships. But also to enhance our reputation and brand image; vice versa, such as the spread of virus proliferation, rapid and far-reaching impact.
In fact our personal brand that is our image and reputation, which is social capital on business or on our most important asset. Because it is linked to our social network relationships influence our friends and friends of friends around us people doing things for our identity, it will be able to establish a good personal brand goodness community relations, and establish a sincere friendship and these really good friendship and energy, are waiting for us to begin research and development, because if the relationship built on the good side, naturally, can understand each other, each other mutually, while also being a result of the application of the relationship started to spread development, and continue to extend the network to establish a close and form a network of capital.
Know how to build relationships, we come to understand the relationship between the application, in fact, operate and manage the relationship we want to learn, it is the composition and structure of promoting an interpersonal relationship, confrontation or cooperation between groups and communities, and we and how to find their advantage in the organizational structure in place to secure their personal image and the further development of relations and knowledge management. The quality of the relationship will determine your success in my thirties after. This part of interpersonal resource management, which is what we used in this study to actively investigate and research the place ---- so how community structure in a closed network, to find the critical influence that belongs to their own people and to explore the pulse Blue Ocean operations, these are the focus of this study is also the essence of learning.
目次 Table of Contents
目錄
論文審定書 i
誌謝 ii
摘要 iii
Abstract v
目錄 vii
圖目錄 ix
表目錄 x
第一章 緒論 1
1.1 研究背景 1
1.2 動機與目標 2
1.3 研究架構 2
第二章 文獻探討 4
2.1 人際網路 4
2.2 社會網絡理論 7
2.3 弱連帶優勢理論 8
2.4 強連帶優勢理論 8
2.5 社會資本 9
2.6 結構洞理論 10
2.7 經濟學 11
2.8 SWOT分析 12
2.9 6W3H的應用 13
2.10 論語之應用 15
第三章 研究方法 16
3.1 研究方式 16
3.2 資料收集的方法 17
3.3 資料分析 18
3.4 訪談方式 19
3.5 訪談問題設計 20
第四章 案例訪談資料整理與歸納 26
4.1 訪談案例A---醫療院所 26
4.2 訪談案例B---彩妝造型事業 31
4.3 訪談案例C---代理時尚設計業 36
4.4 訪談案例D---進口衛浴代理商 41
4.5 訪談案例E---時尚彩妝業 46
4.6 訪談案例F---才藝教學機構 51
4.7 訪談案例G---醫療院所 56
4.8 訪談案例H---醫美時尚業 61
4.9 案例訪談資料整理與歸納 66
4.10 研究發現 83
第五章 研究結論及建議 85
5.1 結論 85
5.2 人際社群關係管理的意涵 89
5.3 研究限制 89
5.4 後續研究建議 89
參考文獻 90
參考文獻 References
(1) 林義傑譯,Paul Adams,《社群效益-小圈如何改變世界》(台北:碁峰資訊,2012)
(2) 洪秀鑾,《管理見真心》,(台北,台灣商務,2004)
(3) 高勳芳、林盈助、王向葵,合譯(2002),「貭化研究設計 - 一種互動取向的方法取向的方法(Qualitative Research Design : An Interactive Approach , A.Max well)」台北,心理出版。
(4) 張家淇譯,Suzanne Bates,《CEO都在學的個人品牌術-發現,發揮你藏不住的領導者亮點》(台北,美商麥格羅希爾,2010)
(5) 鄭淑芳譯,瓊,懷特博士《如何建立良好的公關》(台北,業強出版社,1996)
(6) 輝偉昇,《關係,這檔事兒》(台北,寶鼎出版,2010)
(7) 劉強編譯,孔丘《論語》,(台北,西北國際,2012)
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