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博碩士論文 etd-0713112-122606 詳細資訊
Title page for etd-0713112-122606
Employer brand for talent’s attract and retain
Year, semester
Number of pages
Yu, Ming-Chu
Advisory Committee
Wang, Christina Yu-Ping
Date of Exam
Date of Submission
Compensation and Benefit, Human Resource Management, Organizational Attractiveness, Employer Brand, Corporate Image
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Under the global background, more and more companies realize that if want to acquire outstanding talent, must set up unique employer brand in the specific area of the human resources market to be able to effectively attract, motivate and retain talented and obtain sustainable competitive advantage. Therefore, raise “employer brand concept” for the potential job applicant to attractiveness and employee stay. It is meaning the employer brand to attract, motivate and retain of competency of employee. To combine of human resource management system to explore of the establishment and implement of human resource management system for enterprises to retained sustainable competitive advantage of the impact.
目次 Table of Contents
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第三節 研究流程 4
第二章 文獻探討 6
第一節 雇主品牌的定義 7
第二節 組織人才吸引力 11
第三節 人才吸引與企業形象之關連 14
第三章 研究方法 17
第一節 研究架構 18
第二節 研究方法與程序 19
第三節 研究個案來源 23
第四章 個案分析 25
第一節 企業文化 25
第二節 薪資福利 31
第三節 訓練發展 37
第四節 績效考核 43
第五節 領導風格 50
第五章 結論與建議 58
第一節 研究結論 58
第二節 研究建議 64
第三節 研究限制 66
參考文獻 67
參考文獻 References
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