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博碩士論文 etd-0714114-112502 詳細資訊
Title page for etd-0714114-112502
論文名稱
Title
商業計劃書 - 雨果探險有限公司
Business Plan - Hugo Adventures Ltd.
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
52
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2014-06-20
繳交日期
Date of Submission
2014-08-14
關鍵字
Keywords
項目、啟動、商業計劃書、旅遊、公司旅遊
Company, Travel, Business Plan, Project, Start-up
統計
Statistics
本論文已被瀏覽 5832 次,被下載 476
The thesis/dissertation has been browsed 5832 times, has been downloaded 476 times.
中文摘要
台灣,也被稱為福爾摩沙,是尚未被發現與認識的一個主要旅遊目的地。來自歐洲的人們經常誤以為台灣是泰國,一般的群眾甚至不知道哪裡是台灣或是台灣的一切,在台灣可以進行什麼活動。雨果冒險的宗旨是透過推廣及宣傳可持續的旅遊業,來改變這種現況。作為一家諮詢公司,我們與當地社區和組織合作,幫助業者了解,什麼是歐洲人其實想要的旅遊與享受的方式。在過去的兩年裡,我們已經證明了我們的產品的可行性,並正專注於行銷,推廣,研究和開發。前途的光明讓那些不害怕的人遙遙領先。
Abstract
Taiwan, also known as Ilha Formosa is yet to be discovered and recognized as a major tourist destination. People from Europe often mistaken Taiwan for Thailand and general population does not even know, where Taiwan is or what (everything) can be done there. Hugo Adventures aims to change that by promoting and advertising sustainable tourism. As a consulting company, we cooperate with local communities and organizations to help them understand, what Europeans actually want and enjoy. In the past two years we've proven feasibility of our product and now focusing on marketing, promotion and research & development. Future is bright for those who are not scared of the way ahead.
目次 Table of Contents
Thesis Approval Form i
ACKNOWLEDGEMENTS iv
摘 要 v
Abstract vi
Table of Contents vii
Tables List viii
Figures List ix

1. Preface 1
2. Executive Summary 2
3. Company Overview 3
4. Environmental Analysis 2
5. Competitive Analysis 6
6. Marketing Plan 8
7. Advertising and Promotion Plan 15
8. Management Plan 20
9. Operating Plan 24
10. Financial Plan 26
11. Conclusion 31
12. Afterword 33
13. Bibliography 35
14. Appendices and Exhibits 37
參考文獻 References
Buhalis, D. (2010). Accessible Tourism: Concepts and Issues (Aspects of Tourism). Bristol: Channel View Publications.
Executive Information System. (2014, 05 12). Retrieved from VISITOR STATISTICS FOR MARCH, 2014: http://admin.taiwan.net.tw/statistics/release_d_en.aspx?no=7&d=4984
Executive Information System. (2014, 04 30). Retrieved from 旅行業相關統計: http://admin.taiwan.net.tw/upload/statistic/20140430/b2867870-057f-4642-ab53-9be85bf97e75.docx
Junkie, A. P. (2013, 5 28). Non-Vacationland USA. Retrieved from Viable Opposition: http://viableopposition.blogspot.tw/2013/05/non-vacationland-usa.html
Ministry of Education, R. o. (2014, 05 15). Statistical Summaries. Retrieved from The Number of Foreign Students Studying in Taiwan Exceeds 17,500 in 2007: http://english.moe.gov.tw/ct.asp?xItem=14481&ctNode=11429&mp=1
Shawwa, N. (2013, 03 11). Whatever You Do… Don’t Add That SWOT Analysis Into Your Business Plan. Retrieved from Think Do Business: http://thinkdobusiness.com/swot-businessplan/
Svatošová. (2014, 04 30). Tourism - time series. (kleteckova3932, Ed.) Retrieved 05 10, 2014, from Czech Statistical Office: http://www.czso.cz/csu/csu.nsf/engi/tab_4_1_0_cru/$File/crucr043014_410.xlsx
Taipei Economic and Cultural Office, P. C. (2012, 04 08). Informace o vízech. Retrieved from Informace pro bezvízový vstup na Tchaj-wan: http://www.roc-taiwan.org/CZ/ct.asp?xItem=74643&ctNode=1141&mp=147

Taiwan Today. (2013, 12 28). Retrieved from Touting Taiwan tourism: http://www.taiwantoday.tw/ct.asp?xitem=213071&CtNode=425
Ward, S. (2014). Business Plan Outline. Retrieved from About.com Small Business: Canada: http://sbinfocanada.about.com/cs/businessplans/a/bizplanoutline.htm
yqwu. (2013, 07 15). DigiTimes. Retrieved from http://www.digitimes.com.tw/seminar/dois_20130930/pdf-b/08_Tourism and Travel-related Services Industry in Taiwan_E.pdf
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