在加拿大，卑斯省是北美地區最具活力、潛力與地理優勢的商務區域之一。企業家和企業主受益於她的低稅率、地理位置優越性並有利於運營成本和多元文化的勞工市場，其擁有高技能、良好的教育、效率和生產力。然而，一些企業家擁抱這片美麗的土地的機智和看似無限商機財富並成功，而其他企業遭受不可避免的激烈的競爭和失敗結果。
本研究將採取徹底看看R房地產公司，一總部設在卑斯省的一個新興房地產公司。雖然R房地產公司僅僅是一間中小企業的房地產公司，其人力資源管理實踐和營銷戰略規劃過程是可應用與實施的，其商業模式不僅可為房地產行業的紐帶，亦可成為一般企業標準作業程序實例與戰略管理程序的表率。
通過檢查的情況下公司的挑戰作為冒險公司爭取在這兩個具有天時地利人和的獎勵和潛伏風險填充的環境中，本研究發現的元素，構成皇家一是房地產的成功，主要有：
1.成熟良好的人力資源管理/開發系統訓練，影響力和留住員工。
2.流利溝通的多元文化企業文化。
3.全球化營銷戰略涉及國際視野和中國市場。

In Canada, British Columbia is one of North America's most dynamic and promising location to conduct and establish business. Entrepreneurs and business owners benefit from her low taxes, strategic location, beneficial operating costs and a multicultural workforce, who are highly skilled, well educated, efficient and productive. Nevertheless, some entrepreneurs embrace the resourcefulness of this beautiful land and succeed in the riches of seemingly unlimited opportunities, while other ventures suffer intense competition and result in inevitable failures.
This study will take a thorough look at Company R, one promising startup real estate company based in British Columbia. Although Company R is merely a startup real estate company, its human resource managing practices and marketing strategy planning process are practical enough to be applied and implemented to, not bond only to the real estate industry, companies in general as examples of standard operational procedures and strategic management routines.
By examining the case company’s challenges as a venturing company striving in an environment filled both with opportune rewards and lurking risks, this study had found that the elements, which constitute the success of Company R, are:
1. Well developed Human Resource Management/Development system that train, influence and retain fellow employees.
2. Fluently communicated multicultural company culture.
3. Globalized marketing strategy involving international perspectives and the Chinese market.

CONTENT
CERTIFICATE OF APPROVAL i
ABSTRACT ii
摘要 iv
CONTENT v
TABLES Vvii
CHARTS viii
CHAPTER 1 INTORDUCTION
1-1 Research Motivation 1
1-1-1 Research Background 1
1-1-2 Economic Effect of Immigration to Canada 2
1-1-3 Case Study: a Competitive Startup 4
1-2 Research Purpose 5
1-3 Research Procedure 6
CHAPTER 2 LITERATURE REVIEWS
2-1 Startup Company and Entrepreneurship 8
2-2 Real Estate and Real Estate Market in BC 9
2-2-1 Introduction to Real Estate 9
2-2-2 Responsibilities of a Real Estate Agent (Employee) 9
2-2-3 Real Estate in Applications 10
2-3 Immigration to Canada and its Impact 13
2-3-1 Introduction to Immigration 13
2-3-2 Immigration Statistics 14
2-4 Immigration and the Economy 16
2-5 Canadian Immigration and Real Estate 17
2-6 BCPNP program of the Canadian Government 18
2-7 Human Resource Management and Real Estate HR 20
2-8 Marketing Strategy 20
2-9 Cross-cultural Communication 21
CHAPTER 3 METHOD
3-1 Case Study Method and Framework 23
3-2 Object of Research: Company R 22
3-2-1 Introduction to the Object of Research 24
3-2-2 Challenges met by the Object of Research 25
3-3 Qualitative Interview: Interviewees and Questions 26
CHAPTER 4 CASESTUDY RESULT AND DISCUSSIONS
4-1 Company Profile 29
4-1-1 HRM at Company R 30
4-1-2 Key Concepts 31
4-1-3 HRM Executions 32
4-1-4 Controversies 34
4-1-5 Further Employee Trainings 35
4-1-6 Marketing Strategies at Company R 37
4-1-7 Combining Real Estate with Immigration 37
4-1-8 The Creation of Markets 38
4-2 Qualitative Interview and Results 40
4-2-1 Executing Human Resource Management 40
4-2-2 Glocalized and Visionary Marketing Strategies 44
4-2-3 Cross-cultural Communication 47
4-2-4 Business Model for Success 49
CHAPTER 5 CONCLUSION
5-1 Conclusion 50
5-1-1 Ethics-oriented HRM 50
5-1-2 Strengths in Multi-cultural Diversity 51
5-1-3 Visionary Glocal Marketing 51
5-2 Suggestion 53
5-3 Future Research Suggestion 55
REFERENCE 56
APPENDIX 60

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