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博碩士論文 etd-0723108-154414 詳細資訊
Title page for etd-0723108-154414
論文名稱
Title
創業歷程與創業學習---R貿易公司的創業與成長之敘說分析
Entrepreneurial process and learning---The entrepreneurship and growth of trade company “R” in narrative analysis
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
83
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2007-07-04
繳交日期
Date of Submission
2008-07-23
關鍵字
Keywords
機會浮現、創業、敘說分析方法、園藝產業、學習、人際網絡
interpersonal network, learning, gardening, narrative analysis method, Entrepreneurship, emergence of opportunities
統計
Statistics
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The thesis/dissertation has been browsed 5751 times, has been downloaded 21 times.
中文摘要
創業在台灣是相當興盛的現象,也持續有相當多的研究對創業領域投以關注。過去創業研究大多專注於經濟層面的研究觀點,而本研究認為創業不只是創造經濟利潤而已,創業也是對社會系絡與人際關係的連結。從創業機會的浮現(emerge)到社會環境的變遷,人際網絡與組織間網絡的建立與維持,創業的知識學習與累積,都是創業不可或缺的重要因素。
此外,台灣對海外貿易的依存度相當高,貿易相關產業對台灣經濟成長佔有相當大的貢獻。因此本研究針對園藝產業貿易公司的個案進行創業研究,希望可以描述創業者在貿易產業的創業過程中所面臨的問題與解決的方法,及其背後的意涵。本研究以敘說分析方法對R公司創辦人的創業故事進行分析,透過故事劇情的呈現將事件背後的系絡進行重組與詮釋,以探討創業者從無到有的創業歷程。





關鍵詞:創業、機會浮現、人際網絡、學習、園藝產業、敘說分析方法
Abstract
Entrepreneurship is a booming phenomenon in Taiwan and there are quite many research focusing on this domain continually. This research’s aim is that entrepreneurship not only can create economical profits, but also is a link between social networks and interpersonal relationships. Emergence of entrepreneurial opportunities, change of social environment, establishment and maintenance of interpersonal and organization’s network, knowledge learning and accumulation, are some of the indispensable factors for a successful entrepreneurship.

In addition to the above, Taiwan depends heavily on its foreign trade; trade related industry holds quite a big contribution to the Taiwan economic growth. Therefore, this research adopts a trading company in gardening industry for case study, so as to know the problems and solutions, also to find out if there are any hidden implications from the story. This research is written in a narrative analysis method just to reorganize and annotate the hidden context throughout the presentation of episodes in one’s life story. It is a story of an entrepreneur that grows out of nothing.





Key words: Entrepreneurship, emergence of opportunities, interpersonal network,
learning, gardening, narrative analysis method.
目次 Table of Contents
致謝詞……………………………………………………………………………… ii
中文摘要……………………………………………………………………………iii
Abstract ……………………………………………………………………………iv
目錄 …………………………………………………………………………………v
第一章 緒論…………………………………………………………………………1
第一節 研究動機………………………………………………………………1
第二節 研究背景………………………………………………………………2
第三節 研究目的………………………………………………………………3
第二章 文獻探討……………………………………………………………………4
第一節 創業的經濟行為………………………………………………………4
第二節 創業的社會環境………………………………………………………7
第三節 創業與學習 …………………………………………………………12
第三章 研究方法與流程………………………………………………………… 16
第一節 質化研究方法……………………………………………………… 16
第二節 敘說探究…………………………………………………………… 18
第四章 貿易公司的創業故事…………………………………………………… 27
第一節 少不經事的年代:貿易因緣概述………………………………… 27
第二節 天助自助,最重要還是人助:網路效應展開式………………… 32
第三節 相互連結的供應商關係 ……………………………………………39
第四節 突破與轉折………………………………………………………… 45
第五章 結論與建議……………………………………………………………… 58
第一節 創業的經濟層次…………………………………………………… 58
第二節 創業的社會層次…………………………………………………… 59
第三節 知識累積與學習…………………………………………………… 61
第四節 給研究者的建議…………………………………………………… 63
參考文獻…………………………………………………………………………… 65
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