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博碩士論文 etd-0725114-121023 詳細資訊
Title page for etd-0725114-121023
論文名稱
Title
跨層次組織價值鏈關係的硏究-以智慧型手機及運動鞋產業的四階價值鏈為例
Managing Value Chain Relationships in Cross-Level Organizations- The Industry of the Four Level Smart Phone and Sport Shoemaking Value Chain
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
236
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2014-07-23
繳交日期
Date of Submission
2014-08-31
關鍵字
Keywords
跨層次組織價值鏈關係、動態競爭與合作、雙向的組織互動關係、多元的組織互動關係、動態的組織互動關係
value chain relationships in cross-level organizations, sport shoemaking industry, smart phone industry, competitive and cooperative relationship
統計
Statistics
本論文已被瀏覽 5889 次,被下載 546
The thesis/dissertation has been browsed 5889 times, has been downloaded 546 times.
中文摘要
摘 要
傳統組織價值鏈研究主要偏重在上下游之間的二元、靜態與單向的互動關係,本研究以智慧型手機的「原物料」、「組件商」、「製造商」、「品牌商」四階垂直組織價值鏈的上下游不同觀點與角度,和製鞋業的「組件商」、「製造商」、「品牌商」三階垂直組織價值鏈的上下游不同觀點與角度,透過嵌入式多重個案硏究的方法來探討智慧型手機業和製鞋業兩種不同類型的產業之間不同組織價值鏈個案,並藉由垂直組織價值鏈的個案來觀察「跨層次組織價值鏈的產生」、「與「組織價值鏈彼此間的動態競爭與合作關係」等二種組織間的互動關係變化。希望本研究所發現的組織間多元的組織互動關係、動態的組織互動關係與雙向的互動關係,可以彌補過去研究缺口之不足。
Abstract
Abstract
Traditional organizational value-chain relationship research focuses on the dyadic, static and unidirectional organizational relationship among upstream raw material suppliers, component suppliers, manufacturers and downstream brands. In this study, however, with embedded multi cases study, interviewing 31 experts who are familiar with smart phone industry and sport shoemaking industry, and respectively observing from the different viewpoints of the above three kinds of firms, we find: 1. When manufacturers cannot satisfy the other two’s needs for key resources, upstream component suppliers and downstream brands will build direct business relationship. Therefore, besides traditional vertical value-chain relationship, some cross-level organizational relationship exists between brands and component suppliers. 2. The value-chain relationship governance type would be the network model among the component suppliers, manufacturers and brands. 3. The manufacturers will work harder to expand their value in value-chain and suppress the direct cross-level value-chain between brands and component suppliers. The findings of this study that the cross-level interact and organizational vale-chain relation are characterized as triadic, dynamical competitive and multi-directional intent fill the research gap of traditional organizational vale-chain relationship.
目次 Table of Contents
目 錄
論文審定書…………………………………………………………………………………………………….…….i
致謝詞………………………………………………………………………………………….……………….…….ii
中文摘要……………………………………………………………….…..………………….……………………iv
英文摘要………………………………………………….………………………………..…….……………….…v
目錄………………………………………………………..…………………………………………………...…….vi
圖目錄………………………………………………………………….……………………………………….....viii
表目錄…………………………………………………………………………….………………………………....ix
第一章 導論……………………………………………………………………..………….………….…………..1
第一節 研究背景………………………..…………………………….……………………….………….1
第二節 研究問題……………………………………………………..……………………………………4
第三節 研究流程……………………………………………………..……………………………………7
第四節 研究範圍……………………………………………………..……………………………………9
第二章 文獻回顧………………………………………...………….……………………………..…….…….10
第一節 價值鏈關係分析………………………………………………………………..……………11
第二節 資源依賴理論…………………………………………………..…………………..…………14
第三節 競爭與合作關係………………………………………………………………..……………17
第四節 小結….………………….……………………………………….…………………..……………20
第三章 研究方法……………………..………………………………………..………….………….………..22
第一節 個案研究法……………….…………………………………...…………..………………..….23
第二節 嵌入式多重個案硏究的研究設計……………………………………..………………26
第三節 資料來源與分析單位……………………………………..…………………………..……31
第四章 智慧型手機與運動鞋的產業背景…………………………..……….……………………….33
第一節 智慧型手機的產業背景………………………………….…………………………..……34
第二節 運動鞋的產業背景………………………………………………………………..…………46
第三節 智慧型手機與運動鞋的產業價值鏈比較…………………………………………..53
第五章 個案分析與探討……………………………………………………………………….…………….55
第一節 智慧型手機產業之「組件商-製造商-品牌商」跨層次組織價值鏈的
個案分析………….…………………………………………………………………….…………….56
第二節 運動鞋產業生產價值鏈「組件商-製造商-品牌商」之分析……..……......61
第三節 智慧型手機產業價值鏈「原料商-組件商-製造商」之分析……..……......65
第四節 研究發現……………….………………………………………………….…….……………...69
第五節 理論命題的推導………………..………………………………………..…..………………75
第六章 研究發現與結論………………….………………………………………………...…….............79
第一節 研究結論……………….……………………………………………………….……………...80
第二節 理論貢獻………………………………….………………..……………….…..………………82
第三節 管理意涵……………………………….………………………………..….……………..……85
第四節 未來研究的方向………………………………………………..…………..……………...88
參考文獻………………….………………………………………..……………………….……...…….............90
中文部分..……………………………………………..………………………..…………..……………...90
英文部分..……………………………………...………………..………………………….……………...91
網站部分..………………………………………………...……..………………………….……………...97
附錄…………………………………………………..……………………….……………………...…….............99

圖 目 錄
圖1-1:傳統價值鏈關係圖…………..……………………………………………….…….…….….……..5
圖1-2:跨層次價值鏈關係圖……..……….…………………………………………….…….….……..5
圖 1-3:研究流程圖…..……………………..………………..……………………………….…….….……..8
圖 3-1:個案研究設計的基本類型…..…………………………..………………..…………..….……26
圖 3-2:智慧型手機生產價值鏈之「組件商-製造商-品牌商」跨層次組織價值鏈嵌
入式多重分析架構…………………………..…………………………………………………..……29
圖 3-3:運動鞋生產價值鏈之「組件商-製造商-品牌商」跨層次組織價值鏈嵌
入式多重分析方式的研究架構…..…………………………………………………….……..……30
圖 3-4:手機生產價值鏈之「原料商-組件商-製造商」跨層次組織價值鏈嵌
入式多重分析方式的研究架構…………………..……………………………….…….…….……30
圖 4-1:智慧型手機產業生產價值鏈關係圖…..…………………………………..……………..35
圖4-2:2012/2013 Q2 全球智慧型手機市佔率分佈圖…………………….....……..………38
圖4-3:iPhone 5S 材料成本分析…….………………………………………………………...………41
圖4-4:Samsung Galaxy S3 材料成本分析…..…………………………………………..………..41
圖 4-5:2011~2015年全球總體銅箔基板生產統計…..……………………………..………43
圖 4-6:2012年各類材質銅箔基板生產比重分析…….………………………………..………43
圖 4-7:2012年各類材質銅箔基板生產比重分析…..………………………………...………..44
圖4-8:運動鞋產業垂直價值鏈關係圖…..………………………..……………………….……..…47
圖4-9:2011 年全球運動鞋市佔率分佈圖…..……………………..…………………….……..…49
圖4-10:運動鞋產業組織價值鏈三角鼎立之治理關係………………………………..……50
圖5-1:跨層次組織價值鏈關係…..………………………..……………..…………………...……….70
圖5-2:傳統組織價值鏈關係…..………………………..……………..……………………….……….72
圖5-3:動態組織價值鏈關係…..………………………..……………..……………………….……….73

表 目 錄
表3-1:不同研究方法的適用條件…………………………………………………………….....…..23
表 3-2:專家訪談對象表…………………………………….……………….…………………………...32
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