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The Research of Building Competitive Advantage through green Human Capital and Green Innovation
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Competitive Advantage., Green Process Innovation, Green Human Capital, Green Product Innovation
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Over the last few decades, the rising concern of environmental protection and consumers’ increasing environmental consciousness have brought fundamental impacts to enterprises in the world. Environmental protection has become one of corporate social responsibilities, and in the meantime, one of the opportunities for profitability. Among all resources in organizations, human resource plays the most important role in keeping corporate competitive advantage. In order to create and maintain corporate competitive advantage, traditional human capital also has to be transformed into green human capital that possesses the ability to develop green innovation. The purpose of this research is to investigate how green human capital will be influential on the level green innovation, and how it actually leads to corporate competitive advantage. The study uses in-depth interviews and questionnaires to collect data for the analysis. The results reveal that green human capital strategic value has a positive impact on green product innovation and green product innovation has a mediating effect in the relationship between green human capital strategic value and responsiveness. On the other hands, green human capital uniqueness has a positive impact on green process innovation and green process innovation plays a mediating effect in the relationship between green human capital uniqueness and cost advantage.
目次 Table of Contents
1.1 Research Background and Motivation 1
1.2 Research Objectives 3
1.3 Research Procedure 4
CHAPTER II 6
2.1 Competitive Advantage 6
2.2 Green Human Capital 9
2.3 Green Innovation 13
CHAPTER III 21
3.1 Conceptual Framework 21
3.2 Qualitative and Quantitative Research 21
3.2.1 Qualitative Research 22
3.2.2 Quantitative Research 23
3.3 Data Collection and Sampling 23
3.3.1 The Case Profile 24
3.3.2 The Questionnaire 25
CHAPTER IV 32
4.1 The Analysis of Qualitative Research 32
4.1.1 Green Human Capital 32
4.1.2 Green Innovation 43
4.1.3 Competitive Advantage 54
4.2 The Analysis of Quantitative Research 60
4.2.1 Reliability Analysis 61
4.2.2 Descriptive Analysis 62
4.2.3 ANOVA Analysis 64
CHAPTER V 66
5.1 Conclusion 66
5.2 Managerial Implication 69
5.3 Limitation 72
5.4 Future Research Suggestions 72
Appendix 1 81
Appendix 2 85
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論文使用權限 Thesis access permission：校內校外完全公開 unrestricted
校內 Campus：開放下載的時間 available 2011-07-26
校外 Off-campus：開放下載的時間 available 2011-07-26