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博碩士論文 etd-0726111-213247 詳細資訊
Title page for etd-0726111-213247
論文名稱
Title
綠色人力資本與綠色創新對競爭優勢建立之影響
The Research of Building Competitive Advantage through green Human Capital and Green Innovation
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
119
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2011-06-23
繳交日期
Date of Submission
2011-07-26
關鍵字
Keywords
綠色製程創新、綠色產品創新、競爭優勢、綠色人力資本
Competitive Advantage., Green Process Innovation, Green Human Capital, Green Product Innovation
統計
Statistics
本論文已被瀏覽 5853 次,被下載 1488
The thesis/dissertation has been browsed 5853 times, has been downloaded 1488 times.
中文摘要
近年來,國際間對環保的重視以及消費者與日漸增的環保意識對全世界的企業有重大影響,環保議題不僅已成為企業的社會責任之一,也是企業獲利的契機。在企業所有資源之中,人力資源扮演著維持競爭優是最重要的角色,為了在環保浪潮下創造並維持競爭優勢,傳統人力資本也必須轉型成為具備開發綠色創新能力的綠色人力資本。本研究的目的在於探討綠色人力資本如何影響企業綠色創新之程度,以及如何導致競爭優勢的產生。本研究採深度訪談以及問卷發放以收集研究所需的資料,研究結果發現綠色人力資本價值性對綠色產品創新有正面影響,而綠色產品創新對於綠色人力資本價值性與綠色產品創新的關係具有中介效果;另一方面,綠色人力資本獨特性對綠色製程創新有正面影響,而綠色製程創新對於綠色人力資本獨特性與綠色製程創新的關係具有中介效果。
Abstract
Over the last few decades, the rising concern of environmental protection and consumers’ increasing environmental consciousness have brought fundamental impacts to enterprises in the world. Environmental protection has become one of corporate social responsibilities, and in the meantime, one of the opportunities for profitability. Among all resources in organizations, human resource plays the most important role in keeping corporate competitive advantage. In order to create and maintain corporate competitive advantage, traditional human capital also has to be transformed into green human capital that possesses the ability to develop green innovation. The purpose of this research is to investigate how green human capital will be influential on the level green innovation, and how it actually leads to corporate competitive advantage. The study uses in-depth interviews and questionnaires to collect data for the analysis. The results reveal that green human capital strategic value has a positive impact on green product innovation and green product innovation has a mediating effect in the relationship between green human capital strategic value and responsiveness. On the other hands, green human capital uniqueness has a positive impact on green process innovation and green process innovation plays a mediating effect in the relationship between green human capital uniqueness and cost advantage.
目次 Table of Contents
CHAPTER I
1.1 Research Background and Motivation 1
1.2 Research Objectives 3
1.3 Research Procedure 4
CHAPTER II 6
2.1 Competitive Advantage 6
2.2 Green Human Capital 9
2.3 Green Innovation 13
CHAPTER III 21
3.1 Conceptual Framework 21
3.2 Qualitative and Quantitative Research 21
3.2.1 Qualitative Research 22
3.2.2 Quantitative Research 23
3.3 Data Collection and Sampling 23
3.3.1 The Case Profile 24
3.3.2 The Questionnaire 25
CHAPTER IV 32
4.1 The Analysis of Qualitative Research 32
4.1.1 Green Human Capital 32
4.1.2 Green Innovation 43
4.1.3 Competitive Advantage 54
4.2 The Analysis of Quantitative Research 60
4.2.1 Reliability Analysis 61
4.2.2 Descriptive Analysis 62
4.2.3 ANOVA Analysis 64
CHAPTER V 66
5.1 Conclusion 66
5.2 Managerial Implication 69
5.3 Limitation 72
5.4 Future Research Suggestions 72
References 73
Appendix 1 81
Appendix 2 85
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