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博碩士論文 etd-0727111-214121 詳細資訊
Title page for etd-0727111-214121
論文名稱
Title
公司綠色策略對公司競爭優勢之影響-以公司綠色文化為干擾變數
The impacts of corporate green strategy on competitive advantage- the green corporate culture as moderator
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
91
研究生
Author
指導教授
Advisor
召集委員
Convenor
口試委員
Advisory Committee
口試日期
Date of Exam
2011-06-23
繳交日期
Date of Submission
2011-07-27
關鍵字
Keywords
競爭優勢、綠色管理、綠色策略、綠色企業文化
competitive advantage, Green strategy, Green corporate culture, Green management
統計
Statistics
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中文摘要
日益嚴重的環境保護問題迫使國際環保法規從嚴制定,也喚醒了消費者的環保意識,進而影響了企業的全球競爭模式。「綠色管理」被視為能為企業帶來永續經營發展的新顯學,開啟了企業綠化的時代。本研究旨在探討公司綠色策略對公司競爭優勢的影響,並以企業綠色文化作為干擾變數。在綠化趨勢下,公司會運用什麼用的綠色策略?而這些策略又會為公司帶來何種競爭優勢?企業綠色文化在綠色策略與競爭優勢間扮演的角色為何?研究發現,公司資源的豐富性與產業特性會影響其綠色策略執行的完整性,而在不同的綠色策略底下則會衍伸出不同的競爭優勢。綠色企業文化的強度則與公司成立時間成正相關,綠色企業文化顯著之公司有能力徹底執行綠色策略,並藉此加強其競爭優勢;綠色企業文化不顯著之企業則須仰賴高階領導加強傳遞綠色理念,來提升策略執行效率與競爭優勢。
Abstract
The mounting environmental problems cause the strict international environmental regulations, arouse the customers’ environmental awareness, and changing the patterns of business competition around the world. Green management, which is highly connected to sustainable development, is bringing to light and the curtain of corporate greening lifts. This study aims to probe the relationship between green strategy and competitive advantage- what strategies enterprises take under the green trend and what competitive advantages are achieved. The role green corporate culture plays is also discussed. The findings show that the practice of green strategy which differs from firm’s resources and industrial characters generates different competitive advantages. The strength of green corporate culture is positively related to companies’ “age”. Firms with strong green corporate culture can efficiently execute the green strategy and bring out strong competitive advantages. Otherwise, TMT should make efforts on conveying green vision to drive the practice of green strategy and secure competitive advantages.
目次 Table of Contents
Acknowledgement i
摘要 ii
Abstract iii
List of Figures vi
List of Tables vii
Chapter 1 Introduction 1
1.1. Research Background 1
1.2. Research Motivation and Objectives 2
1.3. Research Procedure 4
Chapter 2 Literature Review 6
2.1. Corporate Greening and Green Management 6
2.2. Competitive Advantage 7
2.2.1. RBV Approach toward Building Competitive Advantages 7
2.2.2. Definition of Competitive Advantage 9
2.3. Green Strategies 10
2.3.1. Definition of Strategy 10
2.3.2. Definition of Green Strategy 11
2.3.3. Green Strategy and Competitive Advantage 14
2.4. Green Corporate Culture 14
2.4.1. Definition of Corporate Culture 14
2.4.2. Definition of Green Corporate Culture 15
2.4.3. Green Corporate Culture as Moderator 17
Chapter 3 Research Methods 19
3.1. Research Framework 19
3.2. Qualitative and Quantitative Research 20
3.2.1. Qualitative Approach 21
3.2.2. Quantitative Approach 21
3.3. Data and Samples 21
3.3.1. Case Company Profiles 21
3.3.2. The Questionnaire 26
Chapter 4 Analysis and Findings 27
4.1. Qualitative Analysis 27
4.1.1. Green Strategy Taken by Case Companies 27
4.1.2. Green Strategy Summary 31
4.1.3. Corporate Green Culture of Case Companies 35
4.1.4. Green Corporate Culture Summary 38
4.1.5. Competitive Advantage of Case Companies 43
4.1.6. Competitive Advantage Summary 46
4.2. Quantitative Analysis 50
4.2.1. Reliability Statistics 50
4.2.2. Descriptive statistics 51
4.2.3. Correlation Table 52
4.2.4. ANOVA Analysis 54
Chapter 5 Conclusion 56
5.1. Summary and Discussion 56
5.2. Managerial Practice 59
5.3. Further Research Suggestion 60
References 61
Appendix 1. The Questionnaire 65
Appendix 2. Interview Verbatim Manuscript 68
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