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博碩士論文 etd-0730109-170401 詳細資訊
Title page for etd-0730109-170401
The Relationships among Gambling Motivation, Gambling Choice, and Gambling Involvement
Year, semester
Number of pages
Advisory Committee
Date of Exam
Date of Submission
Sports Betting, Gambling Involvement, Gambling Motivation, Lottery
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According to the development of the gambling industry and the changes of gambling concepts, the gambler participation rate has raised gradually. Moreover, the importance of living quality and diversity is being highlighted nowadays. People choose to join gambling activities in order to fulfill a dream or to acquire the excitement, for example, buying the fantastic lotteries or the extremely exciting sports betting. The purpose of the present study is to explore the relationships among gambling motivation, types of gambling activities, and gambling involvement. To test the accuracy of hypotheses, 827 self-report data were collected from internet-based and paper-based questionnaires.
The results indicate that gambling motivation significantly influences the choice of gambling activities; the choice of gambling activities significantly influences the level of gambling involvement; gambling motivation significantly influences the level of gambling involvement. To be more specific, the results also suggest that gamblers are more likely to participate in the skill of gambling with higher intrinsic motivation, and these people have higher gambling involvement. Furthermore, the choice of gambling activities will mediate the relationship between gambling motivation and involvement. At the end of the research, the implications for practices and the suggestions for future researchers are discussed.
目次 Table of Contents
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 5
第二章 文獻探討 6
第一節 博弈動機(Gambling Motivation) 6
第二節 博弈投入程度(Gambling Involvement)及其關聯性之研究 14
第三節 運動彩券(Sports Lottery)與樂透彩券(Lotto)之相關研究 18
第四節 博弈活動其他相關研究 27
第三章 研究方法 30
第一節 研究架構 30
第二節 研究假設 31
第三節 研究變項與衡量工具 32
第四節 統計分析方法 37
第四章 研究結果與分析 39
第一節 前測 39
第二節 資料蒐集方法與樣本特性分析 41
第三節 研究變項之描述性統計分析與相關分析 47
第四節 研究變項在人口統計變項上之差異性分析 51
第五節 博弈動機、博弈選擇對博弈投入程度之影響分析 57
第六節 研究假設驗證結果 64
第五章 結論與建議 65
第一節 研究結論 65
第二節 研究限制與建議 67
參考文獻 71
附錄一 問卷 79
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