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博碩士論文 etd-0730116-052415 詳細資訊
Title page for etd-0730116-052415
論文名稱
Title
新型魚塭膠結披覆材料之養殖優化研究
Research the Recycling Mode on Steel Industry into the Mode of Investment in Chinese Mainland
系所名稱
Department
畢業學年期
Year, semester
語文別
Language
學位類別
Degree
頁數
Number of pages
52
研究生
Author
指導教授
Advisor
召集委員
Convenor
余明助
Ming-Chu Yu
口試委員
Advisory Committee
李孟修
Meng-Siou Li
口試日期
Date of Exam
2016-06-03
繳交日期
Date of Submission
2016-08-30
關鍵字
Keywords
膠結披覆材料、魚塭、養殖、五力分析、SWOT 分析
Multi-functional Cover Material, Aquaculture, Fish Farm, Porter Five Forces Analysis, SWOT Analysis
統計
Statistics
本論文已被瀏覽 5687 次,被下載 695
The thesis/dissertation has been browsed 5687 times, has been downloaded 695 times.
中文摘要
台灣的食安問題層出不窮,其中也不乏與漁產品相關事件,比如說使用含重金屬魚飼料、未經核准或偽造的藥品殘留魚體、造假的漁產加工品等,因此,新型環保材料的發明,應用於漁產養殖的環境愈趨盛行,結合多項功能的新型魚塭膠結披覆材料的想法,成為了本論文的最主要動機。
《研究設計》
本研究將透過內外部產業分析 (如「SWOT分析」及「五力分析」)、資料蒐集、業者訪談及問卷調查等方式,來評估其可行性。
《研究成果與貢獻》
由調查發現,目前養殖業遭遇的問題,主要為「銷售通路」、「環境污染」、「資格認證」及「政府政策」四大因素,造成養殖戶在通路被剝削,防污的成本增加,因此需透過資格認證,使其產品可以和其他地區進行區隔,以及政府可以制定某些政策,協助養殖戶成本維持穩定,養殖戶主要考量新型魚塭膠結披覆材料的方便性及有用,其中「方便取得」為重要的因素之一,此外,提供「有利」及「較生態」的養殖環境,則名列有用的前兩大重要功能。未來將藉由已經使用的養殖戶再推廣,增加試用者的試用信心。再者,透過文宣或是其他宣傳方式,提升養殖戶對於該材料的認識及知識,有效建立養殖戶的認知。
Abstract
In recent years, food safety scandals have become Taiwanese news headlines multiple times. The Aquaculture Industry has also been found using fish feed contaminated by heavy metals, breeding fish that contains unauthorized or forged drugs and making artificial aquatic products. Under this premise, new eco-friendly materials were invented to help upgrading the Aquaculture Industry. Among these inventions, the New Multi-functional Fish Farm Cover Material and how it was applied in the Aquaculture Industry becomes the main focus of this thesis.
《Research Design》
This thesis estimated the feasibility of the New Multi-functional Fish Farm Cover Material by distributing questionnaires, interviewing fish farms owners, collecting data and analyzing the Industry internally and externally (using SWOT Analysis Methods and Porter’s Five Forces Model Analysis Method).
《Research Conclusion and Contribution》
This thesis identified 4 major problems in the Aquaculture Industry, including Distribution Channels, Environment Pollution, Qualification and Government Policies. It found out that the fish farmers are constantly exploited in the Distribution Channels and they struggle even more for the need to increase the budgets to prevent Environment Pollution. Therefore, the fish farmers depend on getting Qualification to differentiate their products from others. They can further maintain the cost if the Government helps making specific Policies for the Industry. When investing their business, such as purchasing the New Multi-functional Fish Farm Cover Material, the primary concerns of the fish farmers are the convenience and the effectiveness. For the fish farmers, accessibility to the new material is crucial and they also concern about how the material can provide more “profitable” but also more “eco-friendly” fish farming environment. In the future, we hope to engage word-of-mouth advertisements to promote this new material and to build up consumer trust. We would then work on creating posters or other forms of advertisements to increase the exposure of this new material and eventually to gain the consumers’ full recognition.
目次 Table of Contents
論文審定書
公開授權書
誌謝…………………………………………………………………………………. i
摘要…………………………………………………………………………………. ii
Abstract ………..………………………………………………………………..…. iii
目錄………………………………………………………………………………….v
表次………………………………………………………………………………….vi
圖次………………………………………………………………………………….vii
第一章 緒論……………………………………………………………………… 01
第一節 研究背景與動機……………………………………………….……01
第二節 研究目的…………………………………………………….………01
第三節 研究步驟…………………………………………………….………01
第二章 文獻探討……………………...………………………………………….02
第一節 傳統魚塭施作材料之簡介…………………………………….……02
第二節 新型魚塭膠結披覆材料之簡介…………………………….………02
第三節 新型施工法之簡介…………………………………………….……02
第三章 研究方法…………………………………………………………………04
第一節 研究架構…………………………………………………………….04
第二節 研究內容………………………………………………………….…06
第三節 樣本分析…………………………………………………….………09
第四節 資料分析方法……………………………………………………….11
第四章 研究結果…………………………………………………………………26
第一節 新型魚塭膠結披覆材料之SWOT分析……………………….…26
第二節 新型魚塭膠結披覆材料之五力分析………………………….……27
第五章 結論與建議………………………………………………………………30
第一節 結論………………………………………………………………….30
第二節 建議………………………………………………………………….31
第三節 研究限制….…………………………………………………………31
參考文獻……………………………………………………………………………33
附錄 質性訪談……………………………………………………………………34
附錄一 2016年5月20日訪談記錄表 (1) ……………………………………. 34
附錄二 2016年5月20日訪談記錄表 (2) ………………………………… 36
附錄三 2016年5月20日訪談記錄表 (3) ………………………………… 38
附錄四「新型魚塭膠結披覆材料」之調查問卷……………………………. 40
參考文獻 References
一、 中文
方至民,2015,策略管理,台北:前程企管

二、英文
Porter, M.E. 1980. Competitive strategy. New York: Free Press.
Porter, M.E. 1985. Competitive advantage. New York: Free Press.
Ansoff, H.I. 1965. Corporate strategy: An analytical approach to business policy for growth and expansion. New York: McGraw-Hill.
三、網路
台灣食品安全事件列表維基百科,goo.gl/9oQcSq
電子全文 Fulltext
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論文使用權限 Thesis access permission:校內校外完全公開 unrestricted
開放時間 Available:
校內 Campus:開放下載的時間 available 2016-08-30
校外 Off-campus:開放下載的時間 available 2016-08-30


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